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Association Brain Food: 10.11.24

Reid All About it

The American Society of Cataract and Refractive Surgery used AI tool Zenus to capture attendee behavioral data during their conference and expo—data their sponsors and exhibitors found valuable. Host: Memcom Speakers: Nikki Walker, Global Vice President, Associations & Communities, MCI Julian Smith, Director, Memcom Wed 10/16 from 9 a.m.

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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Solution. The Results.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? One company increased its open rate for regional conference promotions from 22 to 66 percent. New Audience Segments. Now TMA has a new audience segment to address.

Texas 214
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Association Brain Food Weekly: 4.10.20

Reid All About it

Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Event communications.

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What’s a Competitive Advantage and Why Do You Need One?

Mary Byers

How do you create and communicate a competitive advantage? And if you are able to answer these questions, how can you communicate the answers in a succinct and memorable way? Being able to communicate it quickly and powerfully is another. But as the Texas Nurse Practitioners discovered, the results will be worth it.

Texas 147
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Leading During a Pandemic: A “Right Now” Mindset

Associations Now

“Meet your members where they are” is a common phrase in the association community. As the CEO of the Texas College of Emergency Physicians (TCEP), Brooks had become the sounding board for front-line medical workers who desperately need personal protective equipment. And helping with the problem has meant hitting the road herself. “I’m

Texas 140
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TSAE Rallies to Hold First Meeting in Houston After Hurricane Harvey

Association Adviser

For TSAE, holding its annual conference in Houston after Harvey was a way to show support and solidarity with their members and friends in the area. For TSAE, holding its annual conference in Houston after Harvey was a way to show support and solidarity with their members and friends in the area. And rally they did.

Houston 113