Nonprofit Marketing Guide

FEBRUARY 8, 2024

“What should I post on social media?” To help answer that question and to see if it lines up with best practices, we asked nonprofit communicators to tell us how often you share different types of content on social media. Does this content align with what social media users want?

Social Media 106

Social Media Content Survey Report 106

Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber

Communications 262

Communications How To New York Guidelines 262

Reid All About it

OCTOBER 11, 2024

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. More info/register (ASAE members only). 1 CAE credit.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Click

OCTOBER 28, 2024

Four Ways Social Media Can Add Muscle to Your Marketing Social Media – love it or loathe it, you cant ignore it! Social is now a vital component of every marketing campaign so lets take a look at four major benefits it can help to deliver. billion people actively use social media.

Social Media 130

Social Media Marketing Tools Cost 130

Nonprofit Marketing Guide

APRIL 21, 2022

Earlier today, we presented a new webinar on the big social media trends that are most important for nonprofit communicators to see and embrace. Video or Flipbook Content (Carousels and Stories) as the Primary Format. Across all social media (not just nonprofits), the most engaging type of content is short-form video.

Social Media 117

Social Media Newsletter Video Content 117

Associations Now

JANUARY 3, 2024

Developing engaging social media for events is all about connecting with your audience. The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.

Social Media 116

Social Media Strategy Conference Content 116

Reid All About it

OCTOBER 25, 2024

YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m. Small-staff membership marketing. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Association Adviser

JULY 12, 2023

No matter the extent of your social media usage, you probably heard of the summer’s most popular viral meme – the Grimace Shake. With an initial Instagram post of Ronald McDonald’s periwinkle peer that included the caption “it grimace i’m taking over,” McDonald’s dominated the social media landscape […] The post Don’t Grimace!

Social Media 133

Social Media Content Communications Marketing 133

Association Adviser

FEBRUARY 16, 2021

Building a strong social media community for your association takes effort and empathy. Use these tactics to strengthen your social media communities. The post How to Build Strong Social Media Communities During Difficult Times appeared first on Association Adviser.

Social Media 131

Social Media How To Content Communications 131

WBT Systems

AUGUST 30, 2016

Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of social media, but this is not the case.

LMS 236

LMS Social Media Education Course 236

Candid

OCTOBER 10, 2023

This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. In this blog, we’ll dive into why social media sharing is useful on GivingTuesday and a great way to encourage generosity.

Social Media 115

Social Media Content Examples Survey 115

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Event communications. Crisis Communications Expert Adele Cehrs.

North Carolina 74

North Carolina Content Montana Revenue 74

Candid

AUGUST 21, 2024

That’s the average time viewers will spend on a social media video before they decide to move on. Many have pointed to social media as the cause of our shorter attention spans, although movie and television shots have also become shorter. Social media microlearning experiments at Candid What is microlearning?

Social Media 97

Social Media Tips Video Content 97

Higher Logic

APRIL 12, 2018

The Problem with Using Public Social Media Platforms. On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. Do You Need a Private Secure Communication Channel? It's YOURS!

Organization 143

Organization Social Media Maine Revenue 143

Higher Logic

MAY 29, 2020

Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Use community to reach future members.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Social media platforms. Communicate digitally to disseminate information. Make the most of integrations.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

JANUARY 4, 2019

Creating visual content. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance. Host: National Institute for Social Media. Presenter: Tim Johnson, owner of Positive Light Media. Providing resources to chapter leaders.

Washington 285

Washington Video Social Media DC 285

EventMobi: Association Events

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

Tips 241

Tips Social Media millennials Content 241

Association Analytics

JANUARY 21, 2025

Whether its more straightforward things like content creation – having ChatGPT write a blog post for you – or assistance with optimizing events and the member experience, theres hope that associations can save time and deliver on the value proposition like never before.

Tools 169

Tools FAQ New York Discount 169

Reid All About it

AUGUST 16, 2024

Learn to create targeted personas in ChatGPT for personalized content and interactions. Discover the secrets behind top-performing advocacy campaigns and learn how to leverage this data to optimize your grassroots communication strategies. More info/register. More info/register. More info/register. More info/register.

America 264

America Strategy Content Social Media 264

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Nonprofit Marketing Guide

FEBRUARY 22, 2023

To be successful on social media, it’s crucial to prioritize… well, being “social”. In fact, if you don’t plan on consistently engaging with your audience, it’s best to stay off social media altogether. Once you have that, its time to tailor your content to those preferences and needs.

Social Media 100

Social Media Content Marketing Strategy 100

Blue Sky eLearn

SEPTEMBER 10, 2021

Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. In this guide, you’ll find out how and why you should: Optimize your email content. Optimize Your Content. Your top priority should be to optimize your content.

Email Marketing 283

Email Marketing Marketing Software Content 283

.orgSource

DECEMBER 23, 2024

The Rise of Generative AI in Content and Engagement 2024 Trend : Our survey revealed that generative AI has quickly become an essential tool for associations, enabling them to personalize interactions, streamline content production, and enhance engagement. This helps ensure staff are ready to leverage AI effectively.

How To 88

How To Survey Video Tools 88

NXUnite

FEBRUARY 4, 2025

Getting Attentions guide to nonprofit communications outlines three key aspects of a value proposition: audience needs, benefits received, and brand differentiators. In contrast, a nonprofit specializing in online sales might focus on its web presence and social media outreach. Establish your value proposition.

Products 130

Products Guidelines Revenue Tools 130

Reid All About it

SEPTEMBER 13, 2024

I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. James Young at Product Community shares ten revenue-generating product ideas. Learn to create targeted personas in ChatGPT for personalized content and interactions. Product ideas.

LMS 270

LMS Revenue Certificate Content 270

Nonprofit Marketing Guide

APRIL 4, 2023

How should you decide which social media metrics your nonprofit should really pay attention to? Sure, you could make a case for tracking every number that the social media companies give you. Step 1: What is the point of your social media work, really? You can buy Reach on social media with ad dollars.

Social Media 93

Social Media Content Video Marketing 93

Candid

JUNE 7, 2023

For example, our preference for video content rings true. As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit social media: Is the use of humor and short-form video crucial for brands to grab my attention? Has a shorter attention span, which requires content that is skimmable.

Social Media 98

Social Media Video Sample Content 98

NXUnite

JANUARY 23, 2024

After segmenting your audience, create tailored messages and content for each group. Consider when your audience is most receptive to communications. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content.

Content 130

Content Strategy Social Media Newsletter 130

Reid All About it

APRIL 26, 2024

Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Content marketing. Find out what conversion content is and how you can use it to address objections to joining.

Survey 275

Survey Content Education Strategy 275

Nonprofit Marketing Guide

SEPTEMBER 12, 2024

Content curation should be an important part of your content creation strategy as it can save you time, improve engagement, establish you as a helpful source of information, and can even improve your SEO. See my post Curating Content Versus Stealing It to learn more. That’s the content you want to share.

Content 85

Content Social Media Library Report 85

Higher Logic

JANUARY 23, 2018

Social media, AMS, and CRM communities offer very few features. On top of that, engaging your audience on social media takes away your content ownership. Dedicated online community platforms alleviate these concerns and are more likely to help you achieve business goals such as growing your organization.

Social Media 195

Social Media Software Revenue Project 195

Nonprofit Marketing Guide

JUNE 8, 2023

If you aren’t repurposing content, you can be wasting valuable time. How many different channels do you need to create content for right now? But would it help you to know that all people who produce content for a living, whether they are writers, musicians, artists, or nonprofit communicators repurpose their content?

Content 99

Content Newsletter Social Media Video 99

Reid All About it

APRIL 19, 2024

By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. And, unlike social media channels, your association controls the app. Membership mobile app. 1 CAE credit.

Education 258

Education Social Media Content Strategy 258

Blue Sky eLearn

OCTOBER 19, 2020

How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. For instance, consider the following popular ways to track data and compare it to your association: Social media interactions. Email open rate. Event attendance.

Association Management 250

Association Management Committee Member Engagement Software 250

EventMobi: Association Events

JUNE 19, 2024

Or take a small-scale approach and use your pre-event communications to highlight unusual facts about the location where your next industry conference will take place. Next, promote your volunteer opportunities across your association’s website, your event’s registration website, community app , and social media channels.

Strategy 257

Strategy Tips Boston Social Media 257

Nonprofit Marketing Guide

MARCH 19, 2024

I am working on the slide deck for Thursday’s webinar Social Media Trends for Nonprofit Communicators in 2024 and thought I would share some of the data I am finding on how people feel about using AI to generate content. ” Part of this distrust comes from not knowing what it real or fake on the internet.

Content 100

Content Social Media Tools Marketing 100