Associations Now

MARCH 25, 2015

One example: NASPA–Student Affairs Administrators in Higher Education debated whether it should move its 2012 annual meeting, despite the high cancellation costs. A new “religious freedom” bill expected to be signed into law in Indiana could cost the state a big-stakes event.

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Idea Architects

DECEMBER 14, 2014

Because that was the approach the Indianapolis Museum of Art (and presumably the PR firm that advises it) opted for in announcing the elimination of free general admission, a practice in place from 1941 to 2005 and 2007-present (according to this article in the Indianapolis Business Journal.

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Associations Now

SEPTEMBER 23, 2016

In just a few years, many businesses have gone from viewing social media as a distraction to an essential tool for learning and communication. Zetzl has seen organizations like the Big Ten and the Fire Department Instructors Conference do likewise in Indianapolis and have similar success. Used wisely, it can be a benefit to attendees.

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Idea Architects

JANUARY 4, 2015

Here in Indianapolis last year, we celebrated failure with an entire day devoted to the topic: Fail Fest. Yet, the cost of avoiding any setbacks or failures in the short-term may be the increasing likelihood of more damaging failures in the future. Both avoiding and embracing failure have associated risk and costs to consider.

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Achieve

SEPTEMBER 25, 2014

Retention takes effort, good communication and dedicated stewardship. Not only does donor retention cost less than acquiring new donors, but forming a donor relationship will increase the amount donated over time as the donor becomes more dedicated to the organization and its work. Marketing cost per donor. & Levis, B.

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