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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. 2. Create a regular “value report. ”.

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Stop Approaching Public Relations Like It’s 2007

Nonprofit Marketing Guide

What does this mean for nonprofit communicators? Gone are the days when the success of your nonprofit’s public relations efforts were measured by how many times you could get a press release picked up in the local paper or how many mentions you could get on the local TV news. Quite a bit.

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Encouragement for the Crazy Marketing/PR/Communications Person Who Wears Many Hats

Nonprofit Marketing Guide

For those of us who thrive on a little chaos and lots of multi-tasking, handling the marketing, public relations, and communications needs of our non-profit allows us the privilege of wearing many hats. Many journalism, marketing, and communications programs encourage their students to do multiple internships. gettin’ the picture?

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Five Habits of Effective Business Writers

Higher Logic

This advice applies whether you’re writing reports, blog posts, or press releases – anything that requires planning and reviews from others. Imagine that each word costs you $10. Do these things – and do them consistently – and the quality of your writing projects will increase, even as you produce them more time-efficiently.

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Press Release 101: Why You Need a Good ‘Nut Graph’

Nonprofit Marketing Guide

Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention.

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Behind an Association Journal’s Open-Access Move

Associations Now

Earlier this month, Communications of the ACM , published by the Association for Computing Machinery, made two substantial moves. In a press release about the move , ACM stressed that the shift will speed the professional community’s access to the latest computing research and help ACM reach a broader audience.

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Association Brain Food: 6.7.24

Reid All About it

Hosts: crisis communications expert Adele Gambardella and Chip Massey *All events are online at Eastern Daylight Time unless otherwise noted. Host: ASAE Speaker: Catherine Hackney with Confident Communities Consulting Tue 6/11 from 12 to 2 p.m. – More info/register – repeats Sat 5/8 through Wed 6/12 at 11 a.m. Fri 6/7 at 4 p.m.

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