Communications Detroit Report 
Aaron Wolowiec
AUGUST 10, 2015
The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional.
Nonprofit Marketing Guide
OCTOBER 24, 2019
When resources are limited and pressure is high, it’s easy to fall into bad habits with our communications. This is especially true in the nonprofit world, where communicators are constantly having to raise enough money to keep the lights on while also achieving the mission. Mission-Focused Communications. So we take shortcuts.
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Nonprofit Marketing Guide
MAY 23, 2019
Example : The upcoming decision by the Supreme Court on whether to allow a citizenship question on the 2020 US Census gave the Community Foundation of Southeast Michigan a perfect opportunity to talk about the importance of the census on its region. Earlier this week, it penned this piece for the Detroit Free Press.
Associations Now
MARCH 22, 2017
According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership. The biggest benefit has been the streamlining of direct marketing and communication to chapter members,” Algyer says. “In
Associations Now
AUGUST 24, 2015
Nonprofit communications pros reveal the wisdom behind their craft. The guide, rife with insights from five nonprofit communications pros, offers a step-by-step breakdown of how to plan, execute, and analyze social media campaigns. Plus: How to breathe new life into your event giveaways!
Associations Now
JULY 15, 2015
So if you still have some summer traveling on the books (perhaps to the ASAE Annual Meeting and Exposition in Detroit), find the closest application center among the 300-plus locations nationwide, get the paperwork sorted out, and remove some of the hassle from your trips. Podcast of the Day. Other Good Reads.
Associations Now
SEPTEMBER 26, 2013
Nonprofits can waste thousands, sometimes millions, of dollars sending communications to obsolete email and home addresses. Rowland recalls one charity that sent more than 35,000 communications to members on its list who had passed away or were no longer affiliated with the organization.
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