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Associations, how can you help member employers? Snack pack How to ensure your association’s communications cut through the inbox clutter. Sarah Sain, CAE, Naylor Association Solutions The power of personalized member engagement: why its critical for associations and how to get started.| More info/register. 1 CAE credit.
Renewals Reinvented: Leveraging MemberInsights for Greater Retention Learn how to use member data to supercharge your renewal strategy. Discover the secrets behind top-performing advocacy campaigns and learn how to leverage this data to optimize your grassroots communication strategies. More info/register.
Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Learn the Community IT approach to cybersecurity and how to implement the changes you need to protect your organization. Learn about staff training, cyber insurance, and why you need written IT documentation and governance policies. Host: Jay S.
In addition to keeping it safe and secure, think of how you can leverage it to gain insights to help run your association more effectively. Start by assessing and documenting the current state of your data. Communicate to leadership and staff in their language. Ask, “Do you want better memberinsights to inform strategy?”
– Using Marketing Automation for Greater MemberInsight. Not to fear however, you can compile the overwhelming amount of data into one place and allow your association to more deeply connect with users and gain memberinsight. Crisis Communications (Columbia MD Idea Swap). Location: Annapolis MD.
But according to the Community Brands 2022 Association Trends Study , only 39% of association professionals have one! While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak.
Every community needs to align with organizational goals and set up a strategy for scale and efficiency. The basics include a welcome program and onboarding process, programmatic outreach, access to support documents and a robust FAQ section. Example : NJCPA makes sure its community and organization are intertwined.
Reading Time: 5 minutes Many associations t alk a good game about member focus, but their actions tell a different story. Generic benefits, one-size-fits-all communication, and a lack of understanding of member needs all contribute to a disengaged membership base. As your members’ needs change, so should your offerings.
Reading Time: 5 minutes Many associations t alk a good game about member focus, but their actions tell a different story. Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. As your members’ needs change, so should your offerings.
Reading Time: 5 minutes Many associations t alk a good game about member focus, but their actions tell a different story. Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. As your members’ needs change, so should your offerings.
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