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Send the Right Message About Membership ROI

Associations Now

Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.” The team at the National Automatic Merchandising Association has been reevaluating the way NAMA communicates with members on this critical issue.

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50 Things That Shaped Our World in 1969

Association Adviser

military communications project with the goal of connecting computers. Two computers, one located at UCLA and the other at Stanford, sent the first electronic communication to each other on Oct. They beat the New York Mets during their first game in April 1969. ARPANET was a U.S. Photo: Reddit.

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Marketing Plan Workshop Early Bird Registration Ends Tomorrow

Nonprofit Marketing Guide

Education researchers report consistently that learning with others, particularly in an interactive setting like this one, is the most effective learning there is. and 25 in New York City) in order to ensure we’re able to guide every one of you in the right direction. Personal, up-close attention from both Nancy and me.

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How Much Time Do I Need for Marketing?

Nonprofit Marketing Guide

Many nonprofit communicators are simply over-tasked and wearing too many different hats. A question I hear a lot from my readers is “How much time do I need to devote to marketing when it’s just me?” What I usually tell people who are freaking out because they have too much to do is to first take a deep breath. We still have a few seats left!

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You Say You Don’t Need a Marketing Plan?

Nonprofit Marketing Guide

It means you are prioritizing your goals, learning about and defining your target audiences, refining your calls to action, figuring out what will move people to follow through, deciding which communications channels to use, and much more. Your job as a marketer is to educate. It’s work. Ready to Create a Real Marketing Plan?

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Tips & Tricks for Creating a Google+ HoverCard

Association Adviser

Nobody knows why the tagline doesn’t show up in your Google+ profile, or why your education doesn’t show up on your Hover Card. She is based in New York City. Marketing & Communications Technology Google Plus Google+ hover card videos' Watch the video for additional tips and tricks.

Tips 60
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Advocacy and Governance 2.0

Association Adviser

See how @ IMCRAlliance ‘s continuing education program led to an invitation to address the United Nations. . You just need frequent and effective communication to keep them engaged. Fewer associations serving as voice of industry or source of legislative, regulatory news. Communicate your organization’s mission.