Associations Now

APRIL 23, 2020

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. Enable two-way communication.

Email Marketing 121

Email Marketing Strategy Marketing Communications 121

Reid All About it

FEBRUARY 7, 2025

Snack pack How to ensure your association’s communications cut through the inbox clutter. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases. Associations, how can you help member employers? 1 CAE credit.

Chicago 275

Chicago Revenue Education Member Engagement 275

Eplys

FEBRUARY 24, 2021

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

Email Marketing 113

Email Marketing Marketing Tips Strategy 113

Higher Logic

MARCH 12, 2019

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Use the same communication tools.

Communications 174

Communications eBook Tools Member Engagement 174

Higher Logic

MAY 13, 2020

We’re most attached to the groups or organizations that we’re most involved in. Communicating a compelling value proposition. With tools like online community and marketing automation , you recreate the best parts of your association online. Here’s just one example: Using community data to create relevant programming.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

Communications 184

Communications millennials Tips Software 184

Associations Now

NOVEMBER 18, 2019

That’s because email isn’t just about your message. Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency.

Email Marketing 104

Email Marketing Marketing Newsletter Review 104

Nonprofit Marketing Guide

FEBRUARY 1, 2021

February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. February 18: Jump Start Your Email Welcome Series with Kivi Leroux Miller. [60-Minute Learn More and Register .

Email Marketing 93

Email Marketing Marketing Sample Newsletter 93

Reid All About it

JANUARY 4, 2019

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Perhaps you’ve heard that video storytelling would be great for your company or organization, but you have you no idea where to start. More info/register. Host: Nonprofit Tech for Good.

Washington 285

Washington Video Social Media DC 285

Reid All About it

JANUARY 10, 2025

Mobilizing Volunteers & Maximizing Partnerships (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week, Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the worldand we have fun doing it! 6 Event Marketing Fails (And How to Fix All 6!)

Case Study 252

Case Study Education Strategy Content 252

Nonprofit Marketing Guide

DECEMBER 8, 2022

We shared the first sneak peek at the data from the Nonprofit Communications Trends Report a few weeks ago. Here are a few more nuggets to consider, this time related specifically to email marketing trends for nonprofits. Here’s what the survey says about nonprofit email marketing trends so far.

Email Marketing 85

Email Marketing Marketing Survey Report 85

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. every Monday.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Reid All About it

NOVEMBER 20, 2020

Fri 11/20 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

Certificate 370

Certificate System Dallas Recruiting 370

Nonprofit Marketing Guide

DECEMBER 28, 2020

We have some new freebies for you, but let’s kick of the week with something tried and true… The 2021 Nonprofit Communications Trends Report. They answered these and other questions: How would you rate the overall effectiveness of your nonprofit’s communications in 2020?

Report 116

Report Communications Social Media Email Marketing 116

EventMobi: Association Events

SEPTEMBER 28, 2023

A member directory, or member list, is a list of all members of your organization. Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). Here’s a list of the most common options: Name Contact info (phone, email, etc.)

Directory 147

Directory Organization How To Social Media 147

Reid All About it

DECEMBER 6, 2024

The weekly list of free educational events and resources for the association community The health of an organization is directly proportional to the speed at which truth travels within it. Matt Locke at Attention Matters suggests three tactics for making your organization seem like a safe choice. Tax reform threat.

Content 213

Content Strategy Revenue Education 213

Reid All About it

OCTOBER 4, 2024

(Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Host: ASAE Speaker: Elizabeth Engel, founder, Spark Consulting Tue 10/8 at 12 p.m. More info/register.

NJ 258

NJ Email Marketing System Education 258

Nonprofit Marketing Guide

AUGUST 20, 2024

We love to see nonprofit communications teams grow! I always do a little dance in my chair when someone in our community says they’ve been approved to hire a new comms team member. But then the question becomes, what should that new communications hire do? How should we write that job description?

Communications 97

Communications Team Project Email Marketing 97

.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Upgrade or Modernize : Consider upgrading to cloud-based, flexible solutions that can grow with your organization.

Technology 88

Technology Member Engagement Tools System 88

Higher Logic

DECEMBER 5, 2017

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

Email Marketing 196

Email Marketing Guidelines Resources Process 196

Higher Logic

MAY 8, 2019

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Nonprofit Marketing Guide

JANUARY 29, 2021

We’re finishing it off strong with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media image sizes, email marketing campaigns, our communications trends report, and more. And finally, The Things We Think Can Heal or Hurt Us.

Communications 92

Communications Sample Email Marketing Social Media 92

Nonprofit Marketing Guide

MARCH 1, 2022

Libni Sanjurjo, Fundación Comunitaria de Puerto Rico (Puerto Rico Community Foundation). Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. For me, Communications are important for nonprofit organizations because help them to execute their mission. I enjoy working alone.

Puerto Rico 115

Puerto Rico Communications Certificate Social Media 115

Reid All About it

FEBRUARY 12, 2021

Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

Revenue 370

Revenue North Carolina Leadership Technology 370

Nonprofit Marketing Guide

JANUARY 8, 2021

I still have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though. This week I have some more trends and tips for 2021, email marketing ideas, free Google tools and more. Learn How to Start and Manage Your Nonprofit Email Marketing Calendar.

Communications 97

Communications Discount Class Email Marketing 97

Reid All About it

MAY 3, 2019

It’s frustrating to have member and event attendee data spread out across the organization in different databases. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Wed 5/8 at 12 p.m.

Tucson 262

Tucson Phoenix Products Member Engagement 262

HighRoad Solution

SEPTEMBER 26, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. The choice then falls on your organization as to how much you want (or need) to accomplish with your leads.

Email Marketing 60

Email Marketing Marketing Video Software 60

Higher Logic

JUNE 26, 2020

They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. Personalized member communication. But how to do it successfully?

Recruitment 156

Recruitment Recruiting Email Marketing Member Engagement 156

Reid All About it

OCTOBER 21, 2022

CEOs and hiring managers use the cover letter as a barometer to gauge a candidate’s ability to effectively communicate. This is an ideal time to showcase your written communication skills to get the job. Good organizations develop their employees while great organizations develop their people. More info/register.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

DECEMBER 21, 2018

Association Adviser shares the story of Guillermo Ortiz de Zarate , Chief Innovation and Information Officer for NCARB, who created Lineup, a software platform that helps organizations efficiently manage talent and form teams (and committees) with diverse strengths. Hear tips for growing your email list. Follow Blog via Email.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 133

Marketing Email Marketing Report Content 133

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members. Capitalize on Sponsorship.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Staying Relevant.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

MARCH 25, 2016

If your organization offers professional development for the association community, please send me the link via email or Twitter. Secrets to Communicating Technical Topics to Non-Technical Audiences. Host: ASAE Marketing Section. – Email Marketing: The Workhorse of Online Communications.

LMS 170

LMS Pennsylvania Committee Texas 170

Reid All About it

SEPTEMBER 13, 2024

Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Learn how one association used personalized communications to gather data that boosted member retention, non-dues revenue, and year-round member engagement. More info/register. But how do you get it?

LMS 270

LMS Revenue Certificate Content 270

.orgSource

NOVEMBER 11, 2024

The organizations that will lead the future are those that invest in their people, equipping them with the tools and knowledge they need to excel in a tech-driven environment. Digital literacy is now a foundational skill, and the ability to leverage technology will determine the future success of your organization.

Tools 88

Tools Technology Strategy Innovation 88

Reid All About it

AUGUST 16, 2024

Because it’s not an official ASAE event (and is organized by consultants, not by ASAE staff), you don’t have to be an ASAE member to attend. Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting *All events are online at Eastern Daylight Time unless otherwise noted. . More info/register. More info/register.

America 264

America Strategy Content Social Media 264