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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Use Webinars to Communicate. Use Webinars to Communicate. To save time and resources, you can record the webinar and share it as an informational resource for members to refer back to if they need help or have a question. Want to learn more about automating your email communications ? Onboard New Members.

Revenue 296
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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166
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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional).

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Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

Email Marketing Practices Email marketing should also play a cornerstone role in your event promotion. As you build your email list, you have gathered some information about people and their priorities. As you draft your emails, focus on your subject lines and your CTAs.

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Improving Nonprofit Productivity with SOPs and More

Nonprofit Marketing Guide

Frequently, these involve recurring processes or campaigns that would benefit from being cataloged for easy future reference. The idea is to take the time to catalog it once so that anyone who might need to can reference and follow the process moving forward in the right way. It also means doing so in the most efficient ways possible.

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Mastering Delegation with Marketing New Hires

Nonprofit Marketing Guide

New hires can refer to them when needed. Building Trust with Effective Communication and Delegation Trust is an important factor in any relationship but especially when it comes to your direct reports. Encourage open communication and regularly provide constructive feedback. What’s already working for you?

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Mixed Links for Nonprofit Communicators

Nonprofit Marketing Guide

Ever wonder if those email marketing tips like the “best day to send is Tuesday” and “keep your emails short” are for real? Find out as Unbounce Debunks The 6 Biggest Email Marketing Myths. Nancy Schwartz has some ideas for How to Communicate through Distraction. Tips for others.”.