Nonprofit Marketing Guide

NOVEMBER 3, 2021

According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. Welcome Email. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship.

Email Marketing 116

Email Marketing Marketing Newsletter Course 116

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

MAY 13, 2020

Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. Non-Dues Revenue. What are those effects? The best way to do this?

Tools 296

Tools Communications Email Marketing Recruitment 296

Higher Logic

MARCH 8, 2018

Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Keep the following opportunities in mind when segmenting your audience for upcoming campaigns: Additional Revenue.

Texas 214

Texas Florida Email Marketing Newsletter 214

Association Adviser

AUGUST 20, 2024

In the latest episode of the Association Adviser Podcast, Erica Salm-Rench, COO of rasa.io, shares how AI is transforming email marketing, boosting engagement, and driving non-dues revenue for associations. Erica, with a rich background in digital marketing and SEO, […]

Email Marketing 78

Email Marketing Marketing Newsletter Revenue 78

Reid All About it

SEPTEMBER 13, 2024

James Young at Product Community shares ten revenue-generating product ideas. Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Product ideas. He doesn’t think of them as visionary, but some of them are new to me. More info/register. More info/register.

LMS 270

LMS Revenue Certificate Content 270

Higher Logic

DECEMBER 21, 2017

Armed with this data, you can deliver more timely and relevant communications to increase their engagement and satisfaction with their membership. Get to know the critical requirements and implications of the Canadian Anti-Spam law that will regulate the use of commercial email being sent to recipients in Canada. Read more. Read more.

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

Reid All About it

DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Luke Burgis [A revealing one to ponder.] Tax reform threat. More info/register. More info/register. 1 CAE credit. More info/register. More info/register.

Content 213

Content Strategy Education Revenue 213

Nonprofit Marketing Guide

APRIL 19, 2012

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Goals and Results. Email Evaluation. Email Marketing Challenges.

Email Marketing 78

Email Marketing Marketing Newsletter Social Media 78

Reid All About it

OCTOBER 21, 2022

CEOs and hiring managers use the cover letter as a barometer to gauge a candidate’s ability to effectively communicate. This is an ideal time to showcase your written communication skills to get the job. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. More info/register. Host: Feathr.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

NOVEMBER 20, 2020

From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before. Maximizing Revenue through Smart Pricing Strategies. More info/set reminder.

Certificate 370

Certificate System Dallas Recruitment 370

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

OCTOBER 4, 2024

Host: UST Education Speaker: Ryan Graham, Chief Revenue Officer, PropFuel Wed 10/9 at 1 p.m. – Guru 2024: The World’s Largest Virtual Email Marketing Conference An email marketing conference designed to help you exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Learn how to conduct a communication audit and what to do with the results.

LMS 264

LMS Revenue Certificate Content 264

.orgSource

FEBRUARY 4, 2025

To avoid declines in membership, engagement, and revenue, its critical to recognize the warning signs that indicate your association may be falling behind. Prioritize System Integration : Look for solutions that allow your tools to communicate, giving you a complete picture of your members and enabling more effective engagement.

Technology 88

Technology Member Engagement Tools System 88

Higher Logic

DECEMBER 5, 2017

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

Email Marketing 196

Email Marketing Guidelines Resources Process 196

Higher Logic

JUNE 4, 2019

While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. From social media and email marketing efforts, to making content easy to find on your website, be sure to engage your audience on a regular basis. Let’s dive right in.

Learning Management System 214

Learning Management System Content Course Resources 214

Reid All About it

MAY 3, 2019

Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. 1 CAE credit. More info/register.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Higher Logic

JUNE 26, 2020

They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. Member engagement is key to retention and non-dues revenue growth.

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156

Reid All About it

OCTOBER 28, 2022

Analyze value to volunteers and market those benefits to increase engagement. Learn steps to leverage a marketing strategy to build a communication plan around volunteer management. Host: ASAE’s Marketing Advisory Council and the Component Relations and Volunteer Management (CRVM) Professionals Advisory Council. .

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care? Not great. (We’ll

Sample 130

Sample Email Marketing eBook Discount 130

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. How Unifying Your Data Expands Reach, Revenue, & Impact. Host: ASAE Professional Development Professionals Community.

Revenue 195

Revenue Strategy Video Education 195

GrowthZone

JUNE 21, 2021

Manage membership data and communications. Generate revenue. Selecting a chamber of commerce software platform that meets all your needs – chamber member database, email system, billing and payment options, chamber event platform, chamber of commerce website builder, and other valuable benefits – can be challenging. Website CMS.

System 148

System Software Directory Membership Management 148

Reid All About it

AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Increase Engagement and Drive Revenue with Marketing Automation. More info/register.

Price 150

Price Social Media Email Marketing Case Study 150

Reid All About it

MAY 12, 2023

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. . 1 CAE credit. More info/register. 1 CAE credit. More info/register.

Chicago 201

Chicago Mooc Education Newsletter 201

GrowthZone

DECEMBER 6, 2022

Through these blogs, you will learn from user experiences how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. The following highlights responses from solution users who noted improved communications from using GrowthZone.

Communications 78

Communications Software Directory Committee 78

Association Briefings

AUGUST 23, 2021

Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

MAY 29, 2020

Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Discover why, even if you’ve navigated the Covid-19 crisis relatively unscathed, having a crisis communications plan is necessary & why now is the perfect time to create one. Personalization vs. Control in Email Marketing Content.

San Diego 259

San Diego Strategy Conference eBook 259

Reid All About it

SEPTEMBER 30, 2022

PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Simon Inger, Chief Revenue Officer at Cadmore Media. Julie Stuck, email strategist, Validity.

Blended Learning 41

Blended Learning Education Software Marketing 41

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Drive more revenue By repurposing your continuing education program content, you can generate additional revenue. What does it mean to repurpose content?

Revenue 76

Revenue Content How To Social Media 76

Reid All About it

JUNE 10, 2022

Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. 4 Outdated Email Practices & How to Modernize your Email Marketing Program. Host: Professionals for Association Revenue.

Arlington 39

Arlington Revenue Content Technology 39

Reid All About it

AUGUST 6, 2021

Communication app overload. And then the notifications, emails, messages, pings, dings and bings kept coming. Achurch Consulting explains how to thoughtfully manage multiple communication and collaboration platforms. The uncertainty gives you a queasy feeling when seeking sponsorship revenue. More info/register.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

JULY 8, 2016

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

DC 150

DC Certificate Washington Revenue 150

Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register. More info/register. Host: WorkerBee.TV

Survey 264

Survey Strategy Project Education 264