Higher Logic

APRIL 7, 2022

The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic. Are you making any of these email marketing mistakes? The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic. Check the list – and if you are, never fear, we provide solutions!

Email Marketing 177

Email Marketing Marketing Strategy Communications 177

Associations Now

APRIL 23, 2020

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. Enable two-way communication.

Email Marketing 123

Email Marketing Strategy Marketing Communications 123

Reid All About it

FEBRUARY 7, 2025

This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.

Chicago 275

Chicago Revenue Education Member Engagement 275

Higher Logic

SEPTEMBER 21, 2023

The post How Informz Has Changed (and Using It to Transform Your Email Marketing) appeared first on Higher Logic. Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years.

Email Marketing 177

Email Marketing Marketing Strategy Communications 177

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy?

Strategy 84

Strategy Marketing Social Media Analysis 84

Associations Now

MARCH 25, 2020

If your product or services are affected by COVID-19, then your customers would probably appreciate an email update, according to Campaign Monitor. Be helpful, relevant, informative, constructively distracting, or authentically compassionate,” Ryan Ku, head of strategy and brand innovation at Eleven, said in Fast Company.

Email Marketing 142

Email Marketing Marketing Class Innovation 142

Higher Logic

FEBRUARY 16, 2022

Drip, drip, drip…this would be annoying if it was a faucet, but when it comes to email marketing, it’s a smart strategy. The post Engage Members with the Perfect Automated Drip Campaign appeared first on Higher Logic. The post Engage Members with the Perfect Automated Drip Campaign appeared first on Higher Logic.

Email Marketing 317

Email Marketing Strategy Marketing Communications 317

Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. 3 Email Deliverability Areas to Watch.

Communications 262

Communications How To New York Guidelines 262

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

Email Marketing 103

Email Marketing Resources Tips Marketing 103

Eplys

FEBRUARY 24, 2021

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

Email Marketing 113

Email Marketing Marketing Tips Strategy 113

Higher Logic

MARCH 12, 2019

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Use the same communication tools.

Communications 174

Communications eBook Tools Member Engagement 174

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. If it’s the latter, it’s time to reshape your strategy. Effective communication is all about managing expectations. Use member data to strengthen communication.

Communications 184

Communications millennials Tips Software 184

Higher Logic

OCTOBER 12, 2017

Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions. Online community and marketing tools open up communications with your supporters.

Technology 179

Technology Strategy Software Tools 179

Higher Logic

APRIL 13, 2021

The post Member Engagement Scoring: A Simple Strategy for Associations to Measure Digital Engagement Levels appeared first on Higher Logic. Member engagement scoring helps you see how engaged your members are, based on their digital behaviors, from your website to email marketing to community.

Member Engagement 156

Member Engagement Strategy Email Marketing Marketing 156

Higher Logic

MAY 13, 2020

Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. What are those effects? Staying relevant in a digital world.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

DECEMBER 6, 2024

The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Membership meetups. Skills training. 1 CAE credit.

Content 213

Content Strategy Revenue Education 213

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Email marketing software. Communicate digitally to disseminate information. Make the most of integrations.

Organization 270

Organization LMS Software Social Media 270

Association Adviser

NOVEMBER 8, 2023

Email marketing, however, remains a powerful tool for businesses to engage with their audience effectively. When executed strategically, email marketing goes beyond mere promotional content; it becomes a channel for building meaningful […]

Email Marketing 88

Email Marketing Marketing Tools Content 88

Reid All About it

JANUARY 4, 2019

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Alyssa Ford, Data and Strategy Lead at Tech Impact. More info/register.

Washington 285

Washington Video Social Media DC 285

Higher Logic

MARCH 8, 2018

Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Since launching, FAIA has seen a 201 percent increase in email engagement. Audience segmentation is the key.

Texas 214

Texas Florida Email Marketing Newsletter 214

.orgSource

FEBRUARY 4, 2025

Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve member engagement, and leverage data for growth. At.orgSource, we understand these challenges.

Technology 88

Technology Member Engagement Tools System 88

Reid All About it

OCTOBER 4, 2024

Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

SEPTEMBER 13, 2024

He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and your association. How are you using your community? Professional development.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

NOVEMBER 20, 2020

Maximizing Revenue through Smart Pricing Strategies. Join us for a weekly breakfast series of strategy, planning and engaging peer discussions on common challenges faced by Associations, along with best practices to overcome them. Meaningful Engagement: Communicating with Your Members in Troubled Times. Wed 11/25 at 8 a.m.

Certificate 370

Certificate System Dallas Recruiting 370

.orgSource

NOVEMBER 11, 2024

Leverage automation to streamline member communication. Develop data-driven marketing strategies that resonate with different member segments. In a competitive job market, individuals are looking for employers that invest in their professional growth. Here’s how to get started: 1.

Tools 88

Tools Technology Strategy Innovation 88

Email Maven

MAY 21, 2024

Email is the heart of an associations communications hub. One hurdle we hear time and again with association email strategy is, "I just don't have time." Cecilia was an excellent host, and we talked about email strategy for associations, best practices, and tips & tricks.

Email Marketing 52

Email Marketing Strategy Marketing Course 52

Nonprofit Marketing Guide

AUGUST 20, 2024

We love to see nonprofit communications teams grow! I always do a little dance in my chair when someone in our community says they’ve been approved to hire a new comms team member. But then the question becomes, what should that new communications hire do? How should we write that job description?

Communications 98

Communications Team Project Email Marketing 98

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Higher Logic

DECEMBER 21, 2017

Armed with this data, you can deliver more timely and relevant communications to increase their engagement and satisfaction with their membership. Get to know the critical requirements and implications of the Canadian Anti-Spam law that will regulate the use of commercial email being sent to recipients in Canada. Read more. Read more.

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

Nonprofit Marketing Guide

NOVEMBER 5, 2021

TikTok Launches ‘Made for TikTok’ Content Tips Series for Marketers. And Sprout Social tells us 3 months into testing our TikTok marketing strategy: Here’s what we learned. What Does Your Communications Routing Slip Look Like? The Two Key Players in Any Good Email Marketing Program. from Canva.

Communications 112

Communications Sample Video Email Marketing 112

Higher Logic

MAY 8, 2019

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Your database needs to be the hub for your marketing automation software. via GIPHY.

Marketing 196

Marketing How To Email Marketing Tips 196

Arc 3 Communications

OCTOBER 30, 2024

Arc 3 Communications is looking for an Account Executive, Public Affairs to join our advocacy team. The Account Executive, Public Affairs reports directly to the President of Arc 3 Communications. Do you have the experience in state and local government necessary to help further advance the public policy agenda of Arc 3 clients?

Texas 75

Texas Austin Proposal Atlanta 75

Click

DECEMBER 19, 2024

Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data! Native Integrations: Connecting your CRM with tools like your email marketing platform, social media tools, and analytics software is key.

Strategy 130

Strategy Marketing Tools System 130

Associations Now

MARCH 26, 2019

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. But those needs are out there—as well as the need maintain your old lines of customer service communication too.

Strategy 102

Strategy Social Media Maine millennials 102

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. Personalized member communication.

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156