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D2L explains what you need to know to build and implement an effective online learning strategy , including vision and purpose, necessary resources and expertise, success criteria, communicationplan, and assessment. Content marketing strategy. GA help from sponsors. More info/register. 1 CAE credit. More info/register.
Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Snack pack How to ensure your association’s communications cut through the inbox clutter. Microlearning. Coaching volunteer leaders. Employee onboarding. 1 CAE credit.
Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options.
John Nawn of The Event Strategy Network shares interesting ideas for unlocking the full potential of Q&A sessions. Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same.
Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m.
Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting *All events are online at Eastern Standard Time unless otherwise noted. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Jerrica Thurman, Elation Communications Tue 1/21 at 12 p.m. More info/register. Mon 1/20 at 8 a.m. More info/register.
Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.
The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Communicate.
Eventcommunications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content.
It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.
A new report from the Global Business Travel Association Foundation and the tech firm Cvent makes the case that eventplanning is more successful when the marketing department is involved—even if syncing those departments can be a challenge. Events can often be a huge revenue driver for a given organization.
When the COVID-19 pandemic brought in-person events to a halt in early 2020, the Protech marketing team joined so many others in the association community in scrambling to shift gears. As Protech’s event guru, MarketingCommunications Specialist Heather Hughes’ eventplanning skills were put to the test – and she delivered. .
As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . Increase engagement surrounding virtual events. . Communication is a foundational element of. multichannel marketing strategy.
Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.
Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Problem-solve strategic career planning pitfalls.
Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.
In the nonprofit sector, we marketers are all too familiar with this. The result was better collaboration, clearer communication, deadlines met, and the ability to measure and learn from each project. Start here: Always Define Your Scope – Clarify what you want to achieve with your marketing project.
There’s a lot to consider to make sure people stay apart, but it can be built into your eventplanning. One of the big considerations for any event is what food and drink will be available. Whatever measures you decide to put in place, you need to be communicating with your guests to set expectations.
Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Customizable platforms enable your nonprofit to build unique solutions.
To set your association’s virtual service event up for success, leaders should: Define goals and create a schedule. Construct a communicationplan to engage members. Pro tip: Check out our top event management software options to help with your virtual service day planning. Happy planning! Jake Fabbri.
Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. Deliver Consistent and Meaningful Communication Keeping members engaged requires ongoing, meaningful communication.
They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.
Reduced marketing costs Offering exclusive discounts to your existing email list or member base is often less costly than acquiring new leads through paid advertising. Event registration pushes. Try using early-bird pricing to incentivize your event attendees to register earlier, also helping your association with eventplanning.
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New association event. Check out what James Young at Product Community has to say about building and using a community engagement funnel.
Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. 7-day communications challenge. Gather Voices invites you to participate in their free 7-Day Video Communications Challenge starting Tuesday, September 3. Workplace challenges. More info/register.
A recent survey showed that the virtual eventmarket alone is expected to be worth $504.76 As you begin putting together your events, you’ll want to create a robust plan so your future conferences and events are efficient and engaging for attendees, no matter what is thrown your way. Build an event agenda.
I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Host: American Marketing Association.
Take a page out of Karen’s book and plan a city-wide scavenger hunt for your audience (more on this below.) Or take a small-scale approach and use your pre-eventcommunications to highlight unusual facts about the location where your next industry conference will take place. You can do something similar.
Data-informed eventplanning. MemberSuite cautions associations against using pre-pandemic data to planevents. They explain how to use AMS data for planning and marketingevents. In a tough hiring market, you need to hold on to the talent you have. Event scheduling. 1 CAE credit.
Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. As the Director of Marketing, Scarlett is responsible for marketing and public relations for the Air Force Enlisted Village, Inc.,
Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. This usually means assisting our auxiliary groups with their communication materials/eventplanning/etc.,
The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. Host: American Marketing Association. EventMarketing Roadmap.
They described it as “a drop-in forum that will bring business events professionals together for authentic connections and topical conversation” in a virtual format. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform.
You can update information at any time and notify attendees instantly, ensuring a smoother experience in the event of a cancelled session or last minute location change. Despite all the hard work and eventplanning in the world, someone is bound to run into a hiccup with the logistics of their event registration.
The weekly list of free educational events and resources for the association community…. Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. Host: American Marketing Association. ASAE research on change. Host: Cadmium.
The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m.
A recent survey showed that the virtual eventmarket alone is expected to be worth $504.76 As you begin putting together your events, you’ll want to create a robust plan so your future conferences and events are efficient and engaging for attendees, no matter what is thrown your way. Build an event agenda.
They explain how communication plays a huge role in that effort. Virtual event benefits. Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. More info/register.
Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.
It can take six months or longer to plan a nonprofit event and market it effectively. Then, the event itself requires careful management and will inevitably face a few challenges. Follow-up is an indispensable aspect of donor engagement for solidifying supporter relationships after they’ve attended an event.
Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m. More info/register.
Although it’s a vague, broad title, most community management positions benefit from a similar background and skillset, even if there are specific nuances to each individual role. Most of a community manager’s job takes place in the written word, either in discussions or email, so they need very strong writing skills.
Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register. Host: WorkerBee.TV
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