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Introducing STIAL: an example of association rebranding

SCD Group

Effective today, 12.12.12, members of the St. Louis Society of Association Executives (SLSAE) celebrated with style and welcomed a more relevant and meaningful membership into the St. Louis Institute for Association Leadership (STIAL). Louis region. Louis Society of Association Executives. Well, it is.

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Say No to Scarcity: Embracing the Abundance Mindset

Nonprofit Marketing Guide

When we see the people we serve as having strengths, dreams, and goals, we can more effectively integrate their contributions into organizational strategy and truly meet their needs. In Bringing Community-Centric Fundraising to Life , my colleague, Rachel D’Souza Siebert lays out some concrete examples of how to get started. .

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Marketing Investments to Consider in 2022

Nonprofit Marketing Guide

Check out this example from Forward Through Ferguson). Consider the following strategies: Kickoff (or re-invent) your blog. 2022 is the year to invest time and resources into your external communications. Engage other staff members, volunteers, community members and partners as authors and compensate them appropriately*.

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Behind China's Great Firewall ? A Social Media Platform Primer.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Florence Chua, Director Association Management and Consulting, MCI China will present a session on this topic at the ASAE Annual Convention in St. Louis in August. GrowGlobally.org. Market & Biz Plan. Membership. Public Affairs.

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Think Before Changing Your Association’s Name or Logo

SCD Group

Association C: The St. Louis Society for Association Executives (SLSAE) changed its name to the St. Louis Institute for Association Leadership (STIAL) to appeal to a broader base within the association community; especially younger members who were not “association executives.” Example: In market research, the St.

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SCD Group: Managing your content to enhance the value of your.

SCD Group

As you may recall from my earlier post (Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members ), content marketing & management represent a growing strategy for association executives. Louis Society of Association Executives (SLSAE). Strategy | Content | Discovery.

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SCD Group: Using Stories and Member Perceptions to Shape Your.

SCD Group

Louis Society of Association Executives (SLSAE), using an outside facilitator, tackled this issue through a unique process called “StoryCrafting” which uses stories and members perceptions to shape not just messaging, but the entire strategic plan. Strategy | Content | Discovery. Posted by Steve Drake. at 4:54 PM.