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The post 10 Examples of Beautiful Email Designs for Associations appeared first on Higher Logic. The post 10 Examples of Beautiful Email Designs for Associations appeared first on Higher Logic. Get inspired by these engaging email designs for associations, with insights on each from our email designers.
The post Inbox ROI: 5 Examples of Successful Email Campaigns appeared first on Higher Logic. The post Inbox ROI: 5 Examples of Successful Email Campaigns appeared first on Higher Logic. Learn how five associations achieved incredible results with members while decreasing their workload by using automated email campaigns.
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communicationsstrategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. Have you ever seen a commercial that made you cry? What is it about certain commercials that tugs on our heartstrings?
OpenWater shares proven strategies for recruiting judges for an association awards program , even if members say theyre too busy. MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. Recruiting awards judges.
Have conversations with volunteers and staff about how you can all set an example for others. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. Know what youre up against. Product development.
Only a few have integrated AI into their operations, primarily in marketing and communications. Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors.
Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. More info/register (ASAE members only).
Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber Don’t send on the hour.
Impexium dives deep into proven strategies for membership renewals. The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Membership renewals. Next-gen workplace challenges.
For example, only a quarter of event planners are “innovators” who “are constantly evolving their event designs.” Host: UST Education Speaker: Bill Conforti, SVP of Strategy and Solutions, Association Analytics Wed 11/13 at 12 p.m. – They’ll answer your questions on membership related to member communities (e.g., Attendee value.
There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. For example, they’ll be able to make a difference in their industry, connect with other professionals, and develop new skills. You’re in luck!
Its not a product or a transaction When you join an association, you are making the decision to be a part of a community You are making a statement to the world about who you are and whats important to you. How well does your membership strategy and marketing align with her assertion? AIs impact. More info/register. 1 CAE credit.
This isn’t wrong, but there’s nuance to be added, and tools to enhance how leaders plan and execute strategies. For example, birth year is more valuable than age, and job function may be more useful than exact titles. The goal isn’t to find data that confirms your beliefs but to test assumptions systematically.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.
In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
It covers strategy, tactics, technology, AI and more in a post, not a download. New online communities offer fresh perspectives about member meetups for associations to consider. Content strategy. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.
During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? Bill’s colleague Merritt shared an example: “We’re trying to find a way to repackage [case studies] for easier consumption.
This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools. Here’s everything we’ll cover in this guide. Performance.
But the increase in engagement isn’t the only sign we’re seeing that communities are a key communication tool for associations, their members, and their industries. Welcoming the Whole Industry to the Community. Note: We see associations go both ways with keeping communities open or making them private.
Strategies for a Holistic Member Experience Several key components contribute to a seamless and engaging journey for association members. Tailoring communications and content to individual members needs and preferences makes them feel valued and leads to better engagement. Enhanced member engagement.
Multi-Platform Communication Segota recommends associations take a holistic approach to communication and use multiple tools to listen and collect feedback. “We For example, an online community can be a great space to initiate communication between the board and members.
Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. Hear about several strategies for gauging a customer’s (i.e., Quick hits. Fri 2/5 at 12 p.m. –
For example, you might enroll managers in training courses that cover topics such as delegation and change management. For example, one employee might appreciate podcasts since they enjoy auditory, self-paced learning. Produce courses relevant to your mission and make them available to your community for free.
We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Let’s look at an example. Communicate digitally to disseminate information. Make the most of integrations. Let’s dive in!
When was the last time your association considered its pricing strategy? As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products.
For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. How clearly are you communicating these benefits to members? The same can happen by listening to conversations in your online community. Simply ask your members.
MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Alyssa Ford, Data and Strategy Lead at Tech Impact. 1 CAE credit.
Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.
Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. Here’s just one example: Using community data to create relevant programming.
OnWrd & UpWrd’s latest open mic Q&A, “Beyond Content: AI Strategies to Boost Your Association’s PR Efforts,” shared actionable takeaways and 10 prompts you can use for both better optimizing your press releases for SEO and leveraging AI for predictive analytics.
Boost member communications. Spread the word about your association’s advocacy efforts by leveraging various member communications. For example, at member town halls, consider spotlighting your member advocates when they reach certain milestones. Advocacy is an integral part of the work of any association. Download now
Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. He suggests starting with discussions about the impact of AI on your association and industry, and outlining a strategy for AI. Board development. Small-staff membership marketing.
Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. Looking to personalize and target your email communicationsstrategy to different member segments?
Getting Attentions guide to nonprofit communications outlines three key aspects of a value proposition: audience needs, benefits received, and brand differentiators. Use your data to get as specific as possible regarding your ideal audiences demographic information, location, values, buying habits, and communication preferences.
Use Webinars to Communicate. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members. Capitalize on Sponsorship.
Association member communications. Interested in grading your association communications? The possibilities for hybrid events are literally endless, and our resident event experts are ready to share their top 30 ideas rapid-fire style for how you can think differently about your strategy in 2021 and beyond. 1 CMP credit.
In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. Examples of this kind of data would be your members’ cell phone numbers. Dive deeper into these 3 strategies by watching this on-demand webinar.
For example, you might create segments for first-time donors, long-time supporters, volunteers, and individuals who have shown a particular interest in a specific program or cause within your organization. Consider when your audience is most receptive to communications. For 23% of our neighbors, this is a daily reality.”
We love to see nonprofit communications teams grow! I always do a little dance in my chair when someone in our community says they’ve been approved to hire a new comms team member. But then the question becomes, what should that new communications hire do? How should we write that job description?
Communicate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Presenter: Randall Rollinson, President, LBL Strategies.
That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members. Implement feedback.
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.
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