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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. My association, however, didn't do any of these things.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214
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3 South Florida Nonprofits Sucessfully Fundraising Amid COVID-19

Achieve

Communicate with your donors. . Below I’ve compiled three great examples of nonprofit organizations in South Florida fundraising successfully amid COVID-19: 1. As we all navigate this global pandemic together, when communicating with donors remember. Erica holds a BSBA in Marketing from the University of Central Florida.

Florida 52
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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships.

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Recruit, train, retain: Attracting young professionals to community management

Ungrated

According to the Foundation for Community Association Research ’s 2021 report, Attracting Talent to the Community Association Management Industry , more than 26% of the nation’s housing stock is part of a community association. In states like Florida and California, that figure is upwards of 50%.

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Meet The Speaker: Donor Engagement with Eman Osagie

Achieve

Eman Osagie: Keep your donors invested in your mission through communication (email, phone calls, personal letters) and show them the impact of their giving. Sarah holds a BBA in Marketing from Florida Atlantic University and has represented over 35 brands on Social Media in her career thus far.