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Association Brain Food: 2.28.25

Reid All About it

Rowing in the Same Direction: Using Communications to Drive Team Alignment Consider the challenges when communications is done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?

DC 258
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Study: Podcast Listeners Skew Millennial, Use Lots of Social Media

Associations Now

If you’re looking to reach a young, social media-savvy audience in 2019, you might want to boost your podcast game. In addition, podcast listeners are particularly active on social media, especially YouTube (3.8 Among them: Many podcast listeners follow along on YouTube, not iTunes.

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Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. I'm not bragging.

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Association Brain Food Weekly: 4.10.20

Reid All About it

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. Tue 4/14 at 7 a.m.

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Association Brain Food: 10.11.24

Reid All About it

Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. .* – MarketingMindshare: Measuring Marketing ROI Join a conversation on how your association is assessing the impact of your marketing efforts. More info/register.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

You most likely use email marketing to 1) communicate with your members, and 2) engage your members. Email marketing and the metrics that come with the platform are meant for “batch and blast” communications. If you enjoyed this, please share the video on social media! Those are great goals. Dive i nto W eb T racking.

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Association Brain Food Weekly: 1.27.17

Reid All About it

It’s a social media cheat sheet updated with info on image sizing, new features, tools, sharing tips and more. Corralling the Chaos: A Case Study in Harnessing the Power of a Social Media Storm. When faced with a fast-moving social media response, how do you influence the tone and direction in a positive way?