Reid All About it

SEPTEMBER 25, 2020

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Marketing Manager, Aptify.

Case Study 285

Case Study Montana Content Conference 285

Reid All About it

JUNE 19, 2020

They explain how communication plays a huge role in that effort. Most companies use their marketing budgets for sponsorships and partnerships. Marketing Your Educational Products: How to Write Effective Web Copy to Reach Audiences. Presenter: Rachel Clemens, Chief Marketing Officer | Mighty Citizen. Tue 6/23 at 12 p.m. –

Video 221

Video Conference Revenue Industry 221

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey.

Georgia 74

Georgia Atlanta Newsletter Communications 74

Reid All About it

MAY 1, 2020

Christina (Tina) Marmor, Director, Marketing Events, Fonteva. With association advocacy efforts on Capitol Hill never more urgent, who does Congress listen to in an over-communicated world? What do congressional staffers believe are the most effective communications tactics for influencing undecided Members of Congress?

North Carolina 273

North Carolina Revenue Strategy Education 273

Association Adviser

FEBRUARY 3, 2017

If you attend the Georgia Health Care Association’s annual Ms. Georgia Health Care Association (GHCA) Pageant, you’ll find many of these beauty pageant hallmarks – but the participants will be mostly sexagenarians or older! GHCA Pageant grew out of a pageant sponsored by the Georgia Peanut Commission in the 1970s. GHCA Pageant.

Georgia 60

Georgia Atlanta Certificate Industry 60

Reid All About it

MAY 8, 2020

Sanders, CMP, CMM, Senior Director of Community Engagement, MPI. Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Gerd De Bruycker, marketing director at Cisco Systems. Wine & Webinar: Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data-Driven Marketer.

North Carolina 221

North Carolina Montana Conference Revenue 221

Association Adviser

MARCH 18, 2014

Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. May 28-31, 2014. June 4-5, 2014.

Idaho 60

Idaho Georgia Directory Texas 60

Association Adviser

APRIL 16, 2013

How is your organization leveraging the under-30 crowd’s belief in peer-to-peer sharing and strong community? Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Barry Feldman. Copyblogger. TJ Raphael.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

APRIL 15, 2014

Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. May 28-31, 2014. June 17-18, 2014.

millennials 60

millennials Georgia Florida Directory 60

Association Adviser

JUNE 28, 2017

Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. Membership is everyone’s job – from the executive director or CEO, to the events and education teams, to the communications department.

Georgia 109

Georgia Certificate Discount Class 109

Association Adviser

MAY 14, 2013

This is good news for associations who rely on email to communicate with members. Georgia Society of Association Executives Annual Meeting. Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference. Karen Leland. Entrepreneur.com. Jamie Notter.

Georgia 60

Georgia Directory Newsletter Leadership 60

Association Adviser

JANUARY 30, 2018

Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys. Every year, the Georgia Health Care Association puts on the annual Ms. What does innovation in membership look like?

Innovation 74

Innovation Georgia Newsletter Resources 74

Association Adviser

FEBRUARY 18, 2014

Georgia Society of Association Executives Annual Conference. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Association Media & Publishing Annual Conference. May 19-21, 2014. May 28-31, 2014.

Georgia 60

Georgia Directory California Newsletter 60

Association Adviser

MARCH 19, 2013

Small communities on blogs and Facebook wield the most influence. Association Publishing Market Puts Digital in Focus. ” Do the publishing experiences of the associations in this article reflect your association’s member communications? . Business 2 Community. Social Media Examiner. Michelle Mazur.

Georgia 60

Georgia Directory New York Newsletter 60

Association Adviser

FEBRUARY 15, 2013

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. Georgia Society of Association Executives Annual Conference. 14T5cIp #assnchat. Kent Lewis. iMedia Connection.

Georgia 60

Georgia Directory Newsletter Conference 60

Association Adviser

JANUARY 30, 2018

Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys. Every year, the Georgia Health Care Association puts on the annual Ms. What does innovation in membership look like?

Innovation 68

Innovation Georgia Newsletter Resources 68

Association Adviser

MARCH 18, 2014

Stay tuned for more on marketing below. Marketing your mobile event app: Start early and actively. So we’ll do this another year, increase advertising, market earlier and one more year into the age of technology, we as a company will remain relevant and (hopefully) see an increase in usage rates.

Georgia 60

Georgia Revenue Conference Technology 60

Association Adviser

MARCH 19, 2013

At the Louisiana Society of Association Executives Annual Convention in February, I found myself sitting in on a session called, “How to Recruit More Members Using Relational Membership Marketing Strategies.” Your members know the problems they face. ” Now, don’t forget to repeat: Recruit.

Georgia 60

Georgia Recruitment Recruiting Louisiana 60

Association Adviser

APRIL 16, 2013

Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Tino Martella, Technology Association of Georgia. “It’s all about building personal relationships and cross-marketing our networks and expertise,” he said.

Revenue 60

Revenue Georgia Social Media Maryland 60

Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. And can those elements be leveraged into niche events and sub-groups of your market? Fastest-growing sources of NDR.

Revenue 60

Revenue Georgia Price Newsletter 60

Association Adviser

JUNE 18, 2013

But, even he took a fairly circuitous route to his role as vice president of communications for the Independent Bankers Association of Texas (IBAT). Thanks to CAE and the nine domain areas it includes, “for example, I have a journalism and marketing background, and my first job was as a communications specialist in an association.

Georgia 60

Georgia Industry Texas Communications 60

Association Adviser

SEPTEMBER 24, 2013

.” Everything from the way your members pay, she said, to how you communicate with your members—being flexible will become increasingly important to your sustainability. ” Naylor’s annual Association Communications Benchmarking Report seems to bear that out. “It’s a huge part of what membership wants to do.

Georgia 60

Georgia Maryland America Resources 60

Association Adviser

DECEMBER 20, 2017

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. Tracy Mehan III, executive director for government affairs at the American Water Works Association: A lot of our advocacy-related communication is shoe leather. About The Author.

North Carolina 68

North Carolina Georgia Virginia America 68

Association Adviser

JULY 27, 2016

Russ Webb of @AAA_Tweets: All member communications go through our recently-graduated communications coordinator to ensure the message resonates with younger members. . Russ Webb , vice president of the Atlanta Apartment Association (AAA) : Our communications coordinator is only one year out of college.

millennials 60

millennials Georgia Atlanta Chicago 60

Associations Now

AUGUST 2, 2017

Also: Sobering marketing trends you need to know. Email is one of the most effective weapons in your marketing arsenal. ” In addition, Amunwa argues against using embeddable fonts—just stick to the basic HTML fonts such as Arial, Verdana, and Georgia. Grammarly shares a short list of communication skills to sharpen.

Georgia 44

Georgia Ohio Newsletter Social Media 44

Association Adviser

DECEMBER 20, 2017

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. Tracy Mehan III, executive director for government affairs at the American Water Works Association: A lot of our advocacy-related communication is shoe leather. About The Author.

North Carolina 60

North Carolina Georgia Virginia America 60

Association Adviser

JUNE 29, 2016

For more about the power of mentoring, see our Corner Office profile of Mike Dunham, CEO of the Georgia chapter of the Associated General Contractors. Designing the marketing and recruitment process is one of the most critical and sensitive portions of mentoring program set-up. Stage 1: Pre-Evaluation and Research. Stage 4: Recruiting.

How To 68

How To Georgia Recruiting Recruitment 68

Association Adviser

OCTOBER 15, 2013

Ben is beginning his career in association media after graduating from Georgia State University in 2012 and has worked with Naylor for almost a year. It seems that people who are in tune with search engine optimization and online marketing feel that print doesn’t really have a place in association media. Rob : Absolutely!

Georgia 60

Georgia Revenue Directory Industry 60

SCD Group

JUNE 10, 2013

Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered. Markets become unpredictable. As a leader?

Mooc 40

Mooc Tennessee Georgia Colorado 40

Association Adviser

JUNE 30, 2016

I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines.

Tennessee 68

Tennessee Class Georgia Certificate 68

Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter. ” The fax is back.

Technology 60

Technology Video Social Media Georgia 60

Association Adviser

SEPTEMBER 21, 2016

Our board has a big representation due to all the different segments we serve,” noted Michael Dunham , CEO of the Associated General Contractors of Georgia, Inc. You just need frequent and effective communication to keep them engaged. Selection of Top 10 Association Communication Challenges 2011-2015. 1 info source.

New York City 60

New York City Ohio New York California 60

Association Adviser

OCTOBER 18, 2013

. “One of the biggest mistakes associations make is asking for too much too often,” according to Gabriel Eckert , executive director of the Building Owners and Managers Association of Georgia (BOMA). on a scale of 5) than they do on any other member communication channel. Ask the people who pay your bills how you’re doing.

Revenue 60

Revenue Sample Education Georgia 60

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. Stock Market #. TiK ToK(Ke$ha). Super Bowl Winner.

Texas 60

Texas Video millennials Revenue 60

Association Adviser

MAY 7, 2015

Last month, we explored the power of adding video to your current communication strategies and how MHEDA, WRLA and other associations are using video to increase member engagement and retention and. For more about this topic, click on the headline.

Video 60

Video Member Engagement Communications Strategy 60

The Membership Blog

JUNE 13, 2011

At a recent meeting of the Georgia Society of Association Executives (GSAE) I attended a break-out session on membership communications. 2) Communicating the benefits of membership to members and prospects. 2) Communicating the benefits of membership to members and prospects. The results were interesting.

Leadership 28

Leadership Georgia Communications Resources 28

Beth Kanter

AUGUST 21, 2013

That’s something we have heard more and more over the last year, as foundations and nonprofits look for ways to tap into the growing online giving market with these daylong campaigns raising funds for local causes. They can be open to the entire nonprofit community—or a certain segment of nonprofits. So you want to start a Giving Day.

Miami 28

Miami Georgia Press Release Social Media 28