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Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. PAR Member Meet-Up: Future-Thinking Revenue Streams Based on the 2023 PAR Association Business Development Landscape Report, membership and conference attendance are still the highest priority programs for revenue generation.
Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Explore strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. 1 CMP credit. Wed 5/6 at 12 p.m.
Communicating Through a Crisis. Crisis communications has gone from an occasionally mentioned discussion point to now a trending topic. For marketing and communications professionals, having a crisis communication plan in place is a must – but what if you don’t have a marcomm professional on your team to make one?
Tino Martella, Technology Association of Georgia. Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.”
out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.
Find out how AI can be easily leveraged in your communications with members. Sohini Baliga, communications expert from the charitable fundraising world. Hear how one association used inspiration from the retail industry to accelerate event registrations by 25% and drive over $72,000 in event revenue. More info/register.
Likewise, it was edited by Kristen Parker , a media communications manager for Michigan State University. Following are the five key recommendations discussed in this report: Tactic 1: Diversify revenue. In a nutshell, The Meetings Report strives to describe the state of the Michigan association meetings industry. Register here.
I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. In fact, a small cadre of attendees said that dues made up only 10 percent of their annual revenues. affinity programs).
They explain how communication plays a huge role in that effort. Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Revenue Retention with Virtual Events. Host: Gather Voices.
The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Host: Community Brands.
Tino Mantella, Technology Association of Georgia. This month’s Corner Office spotlight shines on Tino Mantella, president and CEO of the 19,000 member Technology Association of Georgia (TAG). Georgia has 20,000 tech companies generating $13 billion in revenue and accounting for 17 percent of the state’s GDP.
Sanders, CMP, CMM, Senior Director of Community Engagement, MPI. Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Explore virtual experience quality filters that will best position your event for participation, value and revenue. Growing Non-Dues Revenue in Times of Crisis & Beyond.
According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey.
Georgia Society of Association Executives Annual Conference. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Association Media & Publishing Annual Conference. May 19-21, 2014. May 28-31, 2014.
Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. May 28-31, 2014. June 4-5, 2014.
Do the publishing experiences of the associations in this article reflect your association’s member communications? Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference. Visit Us at These Important Industry Events. May 29-31, 2013. June 4-5, 2013.
Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. May 28-31, 2014. June 17-18, 2014.
This is good news for associations who rely on email to communicate with members. Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies.
” Do the publishing experiences of the associations in this article reflect your association’s member communications? Business 2 Community. Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference. Michelle Mazur. May 29-31, 2013. June 4-5, 2013.
Reader note: Talk to Naylor for information on subsidizing the cost of your event app and generating non-dues revenue. Look for opportunities to generate revenue and membership. Don’t forget the potential for generating sponsorship revenue through this app. Decide what is most important to your event.
Georgia Society of Association Executives Annual Conference. May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Association General Contractors Annual Convention. March 6-9, 2013.
Lowell Aplebaum, CAE, spoke earlier this month at the Georgia Society of Association Executives’ Annual Meeting in a session called “Creating the Member Story.” They fight for renewals, target new members and keep essential dues revenue flowing in so the association can focus on its mission. Members: One Good Thing Leads to Another.
As part of this month’s focus on non-dues revenue, we spoke with Rob Shafer and Ben Joseph, two Naylor sales representatives, about why paid media remains a vital source of revenue for associations and how publishers try to provide value for advertisers and readers alike in a very crowded media world.
But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. They can also provide new sources of sponsorship revenue and member leads by identifying trends in attendee behavior and content interests.
As our association benchmarking data confirms, information overload and communication clutter continues to be the Achilles’ heel of many associations. By the way, that clunky telephone handset on your desk can be used for purposes other than calling people to ask, “Did you get my email?” ” The fax is back.
Last month, we explored the power of adding video to your current communication strategies and how MHEDA, WRLA and other associations are using video to increase member engagement and retention and. For more about this topic, click on the headline.
My government and communications experience has been especially helpful in my current role. I served in the Georgia State Senate as majority leader. Having leadership experience in any capacity is going to help you run an association — as is the ability to communicate effectively.
Rather, it’s a communications medium. He writes about the apps helping him develop a vision for the metaverse, the need for interoperability in the metaverse, and his hope that it goes beyond just being a communications medium. Lossy communication. Membership Mondays: Communicating Your Value Proposition. Host: Fridays@4.
They explain why these partnerships are a good idea (besides the obvious revenue) and how to make them a win-win for everyone. Increase Sponsorship Revenue with Video Discover how video can add non-dues revenue around events, from pre-event promotions to in-event showcases and post-event recaps. More info/register.
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