Nonprofit Marketing Guide

APRIL 16, 2025

Thats where Engagement Mindsets come ina research-backed framework created by Nonprofit Marketing Guide (NPMG) that helps nonprofits move beyond surface-level demographics and into values-driven communication. Artisans Motivated by creativity, exploration, and innovation. Volunteer & Community-based Groups? Likely Helpers.

Leadership 74

Leadership millennials Strategy Social Media 74

Associations Now

JANUARY 26, 2020

Alice Mathu of IAAPA shares how innovation can include comfort, sustainability and trying the latest technology. To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. Orlando in November.

Innovation 111

Innovation Committee Products Conference 111

Spark Consulting

JANUARY 2, 2018

That’s the topic of the latest Spark whitepaper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations. Attracting Millennial/young professional supporters. CFA Society Minnesota (attracting Millennials). Capital Area Food Bank (attracting Millennials). CompTIA (campaigns).

millennials 150

millennials Minnesota Case Study Innovation 150

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Communicate Industry and Profession ROI. Foster and communicate solutions.

DC 232

DC Arlington Virginia America 232

Jamie Notter

FEBRUARY 24, 2015

Everybody wants to figure out the Millennials. Since the Millennials are the largest generation ever, they are ultimately going to spend more than any other generation has. But it''s coming, and more and more companies are now lining up to figure out the millennials so they can market and sell to them better. Don''t suck.

millennials 70

millennials eBook Innovation Products 70

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC).

Washington 225

Washington DC millennials Chicago 225

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. We want to educate, inspire and innovate together.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Reid All About it

JANUARY 18, 2011

Yes, it would be great if staff had the right mindset for innovation. Well, you might be half right, but let Jeff take you a little deeper to the root causes – motivation you need to consider when developing your community strategy. Creating the organizational culture that will bring about these changes? That’s the challenge.

Social Media 150

Social Media millennials Innovation Tools 150

Reid All About it

SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.

Revenue 281

Revenue Education Innovation Strategy 281

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Member app. Bulletin describes how a member app helps you nurture member engagement.

Strategy 281

Strategy Video Technology Education 281

Reid All About it

DECEMBER 21, 2018

Association Adviser shares the story of Guillermo Ortiz de Zarate , Chief Innovation and Information Officer for NCARB, who created Lineup, a software platform that helps organizations efficiently manage talent and form teams (and committees) with diverse strengths. B2B content marketing predictions and trends for 2019. TopRank Marketing ).

Email Marketing 175

Email Marketing Social Media Library millennials 175

WBT Systems

JANUARY 24, 2017

It’s a question that many associations ask when planning benefit programs and communications to members. As virtual assistants normally work as contractors, providing this opportunity for focused communication with peers enhances the value of their certification programs for members. What is the best benefit ever?

Certificate 150

Certificate Education millennials Resources 150

Reid All About it

MARCH 8, 2024

Support, learn from each other, and build a stronger, more inclusive community. 7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. More info/register. 1 CAE credit.

Education 258

Education DC Strategy Member Engagement 258

Reid All About it

MARCH 9, 2018

. – Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Many associations will need to adjust their structure to attract and retain millennials and Gen Z, whose members will bring critical skills and a fresh perspective to the association community. .

DC 120

DC millennials Washington North Carolina 120

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Associations Now

MAY 9, 2023

In-person meetings are bouncing back, according to a Freeman report, but millennials and Gen Z attendees are more particular about what they want out of them. Meetings are attracting younger attendees, a new study has found, but there’s increased pressure on planners to restructure and communicate those meetings to satisfy them.

Survey 118

Survey millennials Sample Education 118

Reid All About it

AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Learn how to incorporate tactical strategies designed to enhance the management, engagement and training of millennial employees. 1 CMP credit.

Columbus 39

Columbus millennials LMS North Carolina 39

Reid All About it

OCTOBER 7, 2016

Learn how they embarked on a data-driven, innovative, holistic and wide-reaching strategy to create an open, inclusive, content-driven community based membership model that connects online and offline engagement in whole new ways. . – Stand Out in 30 Seconds: Effective Communication for Millennial Professionals.

Mooc 212

Mooc Certificate DC millennials 212

Reid All About it

SEPTEMBER 22, 2023

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Embracing AI in Events: Navigating Opportunities and Challenges Learn about the innovative applications of AI that are redefining attendee engagement, boosting event efficiency, and elevating overall experiences.

LMS 275

LMS Education Revenue Strategy 275

Blue Avocado

MARCH 11, 2025

Suzy Buchanan from Shirley-Eustis House Association Expanding our reach to better support the LGBTQ+ community. To maximize our impact, the Cherry Fund will expand our fundraising methods, strengthen our partnerships, and engage new audiences through innovative and transparent practices.

millennials 56

millennials DC Resources Project 56

KiKi L'Italien's Acronym Soup

MARCH 24, 2015

I''ve been reading an excellent book by Jamie Notter and Maddie Grant, When Millennials Take Over , that identifies four capacities for the future of business: Digital, Clear, Fluid, and Fast. How does your org support innovation? Does your organization use technology to better communicate internally? If it doesn''t, why not?

Organization 100

Organization millennials Social Media Technology 100

Aaron Wolowiec

SEPTEMBER 10, 2013

Part of the problem is traditional committee structure doesn’t allow for quick decision making, Engel said, and that doesn’t work when GenXers and millennials are accustomed to 24-7 information and networking. The most innovative volunteer opportunities I’ve seen recently are related to tasks like crowdsourcing,” Hoffman said.

Michigan 100

Michigan Committee millennials Social Media 100

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. More info/register. Host: BizBash. Presenter: Meaghan Carey, Glisser’s U.S. Wed 5/1 from 12 to 4 p.m.

Social Media 170

Social Media millennials Arizona Proposal 170

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

SEPTEMBER 13, 2019

It’s not just Millennials. Presenters: Jane Barwis, Founder and President, BRG Communications. Presenter: Monica Finch, Head of Communications & Brand at Classy. 8 Ways to Get Gen Z and Millennials to Give. Presenter: Moshe Hecht, Chief Innovation Officer, Charidy. Host: Community IT Innovators.

DC 34

DC Washington Revenue Review 34

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? Everyone is empowered to suggest ideas. .

millennials 60

millennials Georgia Atlanta Chicago 60

Higher Logic

OCTOBER 9, 2015

This collective Voice of the Customer (VoC) may hold the key to revamping and innovating business decisions. Every organization needs to remember: you’re nothing without your community. Here are a few reminders of how your community can humanize your organization (trust us – it’s a good thing). People like talking to each other.

Organization 120

Organization Library Survey millennials 120

Event Industry News

JANUARY 10, 2019

By Callum Gill, Head of Insight and Innovation at creative experience agency drp. As technology maintains its seemingly unstoppable march and the millennial generation officially becomes the largest demographic at work, 2019 promises to deliver a year of transformation for event design, but also of opportunity. Event Sommeliers.

millennials 83

millennials Innovation Content Technology 83

Associations Now

OCTOBER 15, 2018

As millennials and Generation Z become a larger part of the workforce, associations must adapt a culture that encourages and empowers them. The emergence of millennials and Generation Z in the workforce represents one of the biggest shifts of our time. Why saying yes to their development will both benefit them and your association.

millennials 110

millennials Education Industry Leadership 110

Reid All About it

MARCH 16, 2018

Find out why the most successful fundraisers raise more money by NOT treating everyone equally, and why you shouldn’t either; the keys to creating compelling, multi-channel campaigns to recruit new members and volunteers; and why millennials are loyal to some organizations and not others, and how you can create the right experience to attract them.

eBook 46

eBook DC Social Media Case Study 46

Reid All About it

JULY 15, 2016

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Understand how tech tools can streamline communication and collaboration. From Millennials to Boomers: Connecting with Members at Every Age. 1 CAE credit.

North Carolina 150

North Carolina Innovation Washington Austin 150

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? From Prospects to Promoters: Key Strategies to Recruit and Retain Members Get actionable insights into best practices for member recruitment and powerful communication tactics to retain members. Marketing to younger generations. Strategic partnerships.

LMS 264

LMS Leadership Strategy Recruitment 264

Reid All About it

JUNE 14, 2024

Bulletin describes how a membership app helps improve engagement by providing a centralized communication channel for members. Host: orgSource Speakers: Jodi Talley, Senior Director of Marketing & Communications, Turnaround Management Association Laura Graham, Senior Solutions Consultant, Results Direct | RD Mobile Thu 6/20 at 1 p.m. –

Arlington 264

Arlington Revenue Leadership Strategy 264

Reid All About it

JANUARY 19, 2024

Marketing to Gen Z and millennials. Chief Communications Officer/Owner, CQbd Tue 1/23 at 1 p.m. Comms for Culture Types: Meet Your Workforce Where They Are Find out how to effectively communicate with your deskless/hybrid workers and inspire increased engagement throughout the workforce. 1 CAE credit. More info/register.

Member Engagement 264

Member Engagement Revenue Strategy Education 264

Event Industry News

DECEMBER 15, 2021

Hubilo predicts that technological advances and shifting audience expectations will further drive growth in the events sphere, giving rise to a range of innovative virtual and hybrid solutions. The metaverse will change expectations for event experiences. DIY events will help combat Zoom fatigue.

Analysis 122

Analysis millennials Technology Innovation 122

Reid All About it

AUGUST 27, 2021

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Ashley Neal at Sidecar wonders if innovation has slowed down at associations or become business as usual. BizBash is teaming up with Connect to showcase innovative ideas, tools and resources for virtual, hybrid and in-person events with our own virtual experience.

Tampa 201

Tampa Revenue Education Resources 201

Velvet Chainsaw

SEPTEMBER 17, 2013

Millennials are eager to connect, participate and give says the 2013 Millennial Impact Report by Achieve. Since 2009, the report has focused on Millennial behaviors that would interest many nonprofits and conference organizers including trends in communication, service and giving. Millennials crave and rely on peers.

millennials 40

millennials Conference Tips Social Media 40