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The Trick to Innovating with Gen Y

YourMembership

How Do You Innovate With Millennials? Innovating with millennials sounds like a no-brainer. While they have the enthusiasm, they may need the goals of your innovation to be laid out for them. Another way to capitalize on their exuberance and get them innovating is by placing them in charge of the “little things.”

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3 rising trends in fundraising innovations

Candid

While there are risks to embracing new fundraising innovations, the rewards are often well worth taking the chance. This year, we’re seeing those innovations most clearly in the digital realm—from embracing a digital-first approach with exciting new virtual fundraising ideas to scaling up communications sustainably with automation.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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How User Groups Defer Customer Support Costs While Creating Raving Fans

Higher Logic

One-on-one email communication. When product information is kept up to date and customers are actively participating, your user group’s website and online community can become go-to resources for support. The questions that customers choose to post in the community will also be recorded for future reference.

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Innovating for Inclusion: How We Engaged a More Diverse Community

Association Success

A story of digital communication and community outreach. The word ‘innovation’ is often treated as an end in itself. Being innovative floats around as an ephemeral goal of all projects, and a mark of a successful enterprise. But what are we innovating for? What is our purpose? We developed EMERGE 2.0

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12 Communications Strategies for Nonprofits

Nonprofit Marketing Guide

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. .

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Hybrid events must treat in-person and remote attendees equally

Event Industry News

Over the last 18 months, we’ve seen experimentation and innovation across the events industry and, as social distancing rules relax, a cautious return to in-person gatherings. By Laura Ramos, VP and Principal Analyst, Forrester. For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events.

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