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#MMCCon Keynote: Build Trust With Marketing and Communications

Associations Now

During the opening keynote at ASAE’s 2023 Marketing, Membership, and Communications Conference, he shared five principles for telling authentic and compelling stories. He discussed how the American Library Association doesn’t shy away from the problem of book banning in the U.S. Reach to what people care about in the moment.

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How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

While they're there, they're posting more discussions (posts were up 48%) and engaging with content (library views saw a 100% increase and library downloads went up 122% since February). Welcoming the Whole Industry to the Community. Note: We see associations go both ways with keeping communities open or making them private.

Library 318
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Nurturing New Talent: How Mentorship Programs Empower the Emerging Workforce

SBI

By Michelle Moser, Director of Marketing and Communication, SBI Mentorship Programs for Generation Z in Associations With every new generation entering the workplace, employers have constantly sought ways to nurture and develop young talent. Encourage an open dialogue that promotes learning for both mentors and mentees.

Library 52
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7 Tips for Engaging Your Audience with a Virtual Event Community

Higher Logic

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Imagine ending every session at your virtual event with, “Ask your other questions directly to our speaker in our event community.”

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Library Groups Seek to Support FCC in Net Neutrality Case

Associations Now

A coalition of library organizations has stepped into the legal showdown between the Federal Communications Commission and the telecommunications industry over open internet rules. The groups warn that a ruling favoring broadband providers could harm library services. Telecom Association v. In their filing [PDF] to the U.S.

Library 40
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How Can You Boost Your Membership Program's Value?

ISAE

Is your communication strategy lacking? Associations with large content libraries can provide members with personalized recommendations about which courses they should take. Maintaining a resource library. Facilitate communication between members. Losing members is a sign to reassess your membership program.

Library 52
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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Communicate digitally to disseminate information. Multi-channel communications are truly the future of member engagement.