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Podcast: How to Keep a Member Magazine Thriving for 118 Years

Association Adviser

We talk with William Jones, editor-in-chief of IIABA's Independent Agent magazine, and how he keeps IA going strong in an era when print is in decline. The post Podcast: How to Keep a Member Magazine Thriving for 118 Years appeared first on Association Adviser.

How To 148
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Membership Marketing on a Shoestring

Thanks For Playing

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. Proof read all written communications. Little Things Mean a Lot!

Marketing 150
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Marketing on a Shoestring Budget: Crowdsourced Tips!

Spark Consulting

Trade ad space in a popular industry magazine for distributing that magazine to all your conference attendees. In other words, have a communications calendar. conferences crowdsourcing innovation marketing membership presentations' Trade signage at all your events for special sponsorship recognition. (I Word of Mouth!

Tips 150
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MarComm Makeovers

Thanks For Playing

Is your magazine frumpy? Join me and Mitch Arnowitz ( Tuvel Communications ) at MGI (623 N. Mitch and I and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communciations efforts. Is your blog out-of-date? Register now !

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Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications. Notices or articles don’t have to be long. About The Author.

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Snow day productivity: Briefer, clearer, funner communications

Aaron Wolowiec

This year I’m recommending in your communications with members that you simply emphasize brevity and clarity. It means sending fewer communications (electronic and print) that are consistently branded in both look and tone. Likewise, I’m advocating for clearer communications. So what does that look like? What’s in it for me?).

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Do Your Members Hear You? Tips for Promoting Your Member Communications

Association Adviser

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. 56 percent of associations say they don’t segment or target their communications well enough.