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Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications. Notices or articles don’t have to be long. About The Author.

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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication. We wholeheartedly agree.

Charlotte 174
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Association Leaders Weigh in About Member Challenges, Millennials, Talent Development and Pivoting for the Future

Association Adviser

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? Everyone is empowered to suggest ideas. .

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A Simple Tactic to Appeal to Prospective Young Members

GrowthZone

In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members. But more importantly, communicating these benefits is key. Providing benefits that young professionals really want is critical.

Minnesota 122
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Print is Alive and Kicking

Association Adviser

Forbes.com: Millennials: A Generation of Page-Turners, Jan. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. What does this mean for associations? Tangible Intel.

Georgia 74
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The Problem With Millennials & Fundraising

Achieve

Fundraising & Philanthropy Australasia Magazine. Millennials care about causes, even if their preferences for involvement differ from those of older generations. With Millennial donors, in particular, the process of learning how their gift is used is vital, together with constant communication along the way.

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Association Brain Food Weekly: 5.21.21

Reid All About it

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Chris Detzel, Community Program Manager at Reltio. Marketing Channels for the Largest Generation in the Workforce: The Millennials.

San Jose 369