Reid All About it

AUGUST 30, 2024

The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. Association magazines. m3Magazines offers advice for transforming your magazine into a valuable resource for members. 7-day communications challenge. 7-day communications challenge.

Video 212

Video Newsletter Content Revenue 212

Reid All About it

NOVEMBER 15, 2024

They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Awards program. Generations. More info/register.

Certificate 212

Certificate Committee Education DC 212

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. at Naylor Association Solutions.

Revenue 83

Revenue Survey Communications Newsletter 83

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Advertisers want to participate in the communications your members are using.

Revenue 109

Revenue eBook Tips Sample 109

Association Adviser

OCTOBER 25, 2017

This month, we asked readers what their most valuable sources of non-dues revenue are. However, we were surprised to see that no one reported valuing advertising in publications as a solid source of non-dues revenue. Did we miss a significant revenue source upon which your association relies? Let us know in the comments below.

Revenue 98

Revenue Conference Directory Newsletter 98

Reid All About it

OCTOBER 18, 2024

Bruce Rosenthal and Dan Kowitz helped EDUCAUSE adopt a relationship-focused, year-round approach to sponsorships that better aligns their goals with the goals of revenue partners. As a result, EDUCAUSE is delivering more value to their partners while solidifying their organization’s revenue streams. Membership. Accessibility.

Revenue 259

Revenue Strategy Technology Member Engagement 259

Association Adviser

JANUARY 24, 2019

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. Two out of three associations said their members are “too busy” to engage with their communications.

Communications 74

Communications Content Newsletter Directory 74

Reid All About it

FEBRUARY 2, 2024

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. More info/register. Fri 2/2 at 4 p.m. More info/register. Host: WorkerBee.TV 1 CAE credit.

Certificate 271

Certificate Denver South Carolina Project 271

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. When was the last time you evaluated your communications program? True or false?

Revenue 90

Revenue Content Survey Newsletter 90

Reid All About it

FEBRUARY 9, 2024

You can add magazines and websites too, which is how I found the Cook’s recipe. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. I searched for a recipe on Eat Your Books , a cookbook index site.

Newsletter 271

Newsletter Denver Certificate Case Study 271

Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins. ” 2. .

Products 60

Products Process Committee Guidelines 60

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

Revenue 74

Revenue Press Release Newsletter Directory 74

Association Adviser

JULY 18, 2013

We invite you to visit the Naylor booth to pick up a copy of the latest edition of Association Adviser , and to learn how Naylor can help your association increase engagement and revenue through strategic communications, event management and marketing services. Uncategorized magazines subscription'

Revenue 60

Revenue Communications Marketing 60

Membership Marketing

OCTOBER 14, 2024

The costs for a new member include welcome packs, printed materials, and mailing and distribution for magazines, newsletters, and renewal notices. With this understanding, calculating the new dues revenue minus the incremental cost to serve a member demonstrates how financially beneficial a new member would be to this association.

Cost 52

Cost Analysis Revenue Newsletter 52

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

Communications 60

Communications Newsletter Survey Report 60

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 122

Communications Puerto Rico Social Media Newsletter 122

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. You never know until you try!”

Case Study 106

Case Study Texas Guidelines Revenue 106

CMA Solutions

MARCH 14, 2024

DEI & Accessibility Initiatives, Magazine Rebrand Powered Member Engagement Efforts at ESPA, IMARK PRINCETON JUNCTION, N.J.—March Bronze for “Most Improved Magazine or Journal” for rebranding IMARK Today, the official publication of the IMARK Group, plumbing vertical.

Newsletter 52

Newsletter Analysis Social Media Resources 52

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 259

LMS Revenue Arlington Education 259

Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey.

Georgia 74

Georgia Atlanta Newsletter Communications 74

Association Adviser

MARCH 27, 2018

One particularly powerful and profitable area to utilize third party partners is member communications. In this realm, associations save on the overhead costs of producing member communication publications and the back-office management of content, revenue tracking and strategic planning. About The Author.

Tools 74

Tools Revenue America Communications 74

Association Adviser

MARCH 18, 2014

This month’s unscientific poll is still in its early stages, but it looks like roughly one in three respondents (33 percent) were most surprised by a non-dues revenue trend, 17 percent were most surprised by a sharp rise (or fall) in membership and another one in six (17 percent) said they were most surprised by something on the communication front.

Communications 60

Communications Texas Revenue Recruiting 60

Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60

Revenue Georgia Price Newsletter 60

Associations Now

AUGUST 16, 2013

The challenge that we faced with transitioning to a digital model is that 90 percent of our revenue is coming from print. The print and online news publication of the American Medical Association is closing its doors due to declining ad revenue and an unsustainable business model. million decline in print advertising revenue.

New Jersey 40

New Jersey Chicago Revenue DC 40

Reid All About it

JUNE 21, 2019

This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. Association websites compete with for-profits, media, and even other associations for eyeballs, mindshare, and even revenue. Creating and Developing Successful Magazines (Live Chat).

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

SEPTEMBER 1, 2023

Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. ASAE Membership Mondays This month’s topic is Communicating Member Value: Three Easy, Key Takeaways. Host: ASAE Membership Professionals Community Tue 9/12 at 11 a.m. Host: Grype Speaker: Leona Scott, founder, JEP Marketing Communication Mon 9/18 at 4 p.m. –

Revenue 230

Revenue Survey Education Strategy 230

AssociCom

FEBRUARY 15, 2012

Association communication has evolved over time as new technologies have become available. I call these eras – Meet, Mail, Magazine and Moderation. They communicated face to face because there were few other options. Members of associations no longer had to meet face to face to communicate. M oderation.

Communications 40

Communications Newsletter Technology Proposal 40

AssociationChat

APRIL 26, 2021

Associations need more revenue and members need more services. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Communications channels: E-newsletters; magazines; website; social media; listservs.

Proposal 84

Proposal Revenue Review Newsletter 84

Reid All About it

FEBRUARY 15, 2013

and mobile platforms, and more on visual and audio communications. “It Anthony Ha at TechCrunch reports that Hearst, “a publisher that was previously known for a contrarian strategy that kept the Internet at arm’s length,” is revamping all its online magazines with a responsive, personalized design. How will this impact marketing?

Social Media 150

Social Media Revenue Content Marketing 150

CMA Solutions

OCTOBER 6, 2023

6, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won five marketing communications awards from the Public Relations Society of America New Jersey Chapter (PRSA-NJ). Integrated Event Marketing Effort Wins Prestigious PRSA-NJ Pyramid PRINCETON JUNCTION, N.J.—Oct.

NJ 52

NJ Industry Marketing New Jersey 52

Reid All About it

AUGUST 6, 2021

Communication app overload. Achurch Consulting explains how to thoughtfully manage multiple communication and collaboration platforms. . Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. How Hybrid & Virtual Can Dramatically Boost Event Revenues.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Association Adviser

MARCH 13, 2018

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. For that reason, you want to make sure your association magazine appeals to as many readers as possible with an eye-catching and inviting design. Clearly Communicate Your Value.

Directory 79

Directory Communications Content Survey 79

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Chris Detzel, Community Program Manager at Reltio. Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue.

San Jose 369

San Jose Email Marketing millennials Tools 369

Velvet Chainsaw

MAY 25, 2023

At the same time, event planners have never had more organizational pressure to deliver meetings with increased attendance, revenue, and resulting net income. Service-level expectations — Establish and communicate your expectations for acknowledging a request (within 24 hours) and for receiving answers (within one to two weeks).

Maine 52

Maine Project Price Team 52