Associations Now

JANUARY 7, 2025

Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September. They have Google.

Report 105

Report Marketing Survey Content 105

Blue Sky eLearn

SEPTEMBER 10, 2021

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies.

Email Marketing 283

Email Marketing Marketing Software Content 283

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Member engagement. Call-a-member month.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Reid All About it

FEBRUARY 28, 2025

The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?

DC 258

DC Education Arlington Case Study 258

Reid All About it

DECEMBER 20, 2024

D2L explains what you need to know to build and implement an effective online learning strategy , including vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Content marketing strategy. GA help from sponsors. More info/register. 1 CAE credit. More info/register.

Certificate 286

Certificate Arlington Price Education 286

Higher Logic

JANUARY 24, 2019

After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Member engagement drives retention, and communication is the key to boosting engagement. Keep in touch with members through automated messaging. Keep in Touch with Members Through Automated Messaging.

Communications 209

Communications Software Member Engagement Strategy 209

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m.

Arlington 252

Arlington Revenue Education Strategy 252

Reid All About it

JANUARY 10, 2025

Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?

Case Study 252

Case Study Education Strategy Content 252

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. Marketing Automation Gets RESULTS.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Association Adviser

SEPTEMBER 10, 2024

Associations today are increasingly focused on diversifying their income streams beyond membership dues, and strategic marketing and communications play a pivotal role in achieving this goal.

Revenue 120

Revenue Member Engagement Marketing Communications 120

Reid All About it

NOVEMBER 1, 2024

Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Coincidence?

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

JANUARY 17, 2025

Inclusive Communications (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week, Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the worldand we have fun doing it! More info/register. Mon 1/20 at 8 a.m. More info/register. 1 CAE credit.

Education 264

Education Content Tools Strategy 264

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

APRIL 13, 2021

The post Member Engagement Scoring: A Simple Strategy for Associations to Measure Digital Engagement Levels appeared first on Higher Logic. Member engagement scoring helps you see how engaged your members are, based on their digital behaviors, from your website to email marketing to community.

Member Engagement 156

Member Engagement Strategy Email Marketing Marketing 156

Membersuite

AUGUST 9, 2021

You’re probably already seeing how these societal, workplace and behavioral changes affect member engagement—sometimes for the better and sometimes for the worse. How are associations learning about and responding to new member needs and expectations arising from all this change? Member Engagement Catalyst: Digital Exhaust .

Member Engagement 136

Member Engagement How To LMS Tools 136

Association Adviser

JUNE 9, 2021

PropFuel's Ask, Capture, Act process for deepening member engagement shows you how to meet the needs of people who want your association to reach them. The post Ask, Capture and Act Your Way to Better Member Engagement appeared first on Association Adviser.

Member Engagement 144

Member Engagement Process How To Communications 144

Association Adviser

SEPTEMBER 13, 2022

Without strong engagement with your members, it can often feel like an uphill battle to stay connected with them so that your association continues to thrive. The post Increasing Member Engagement through Technology Part 1 appeared first on Association Adviser. Learn more.

Member Engagement 135

Member Engagement Technology Association Management Communications 135

Association Adviser

APRIL 17, 2024

For associations, they are a crucial avenue to offer exciting opportunities to members and the industry at large, ensuring engagement and fostering growth. Events hold the power to bring people together, catalyze conversations, and build momentum behind ideas.

Member Engagement 152

Member Engagement Industry Communications Marketing 152

Association Adviser

JULY 10, 2022

Associations are not immune from the need to produce compelling content as part of a well-thought-out content marketing plan. The post The Importance of Defining Content for Member Engagement appeared first on Association Adviser. But, creating content for […].

Member Engagement 118

Member Engagement Content Marketing Communications 118

Associations Now

FEBRUARY 19, 2025

Members are more likely to renew when they feel their needs are fully met. Improved member satisfaction. Enhanced member engagement. Addressing the entire member journey creates opportunities for deeper participation. If your association doesnt follow suit, your members may not readily recognize your value.

Member Experience 98

Member Experience Member Insights Member Engagement America 98

Reid All About it

NOVEMBER 29, 2019

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. Member Engagement Party. 1 CAE credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. 8: Innovate.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Staff committee liaison.

Certificate 264

Certificate Committee Education DC 264

Reid All About it

DECEMBER 6, 2024

Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. Content marketing. Member surveys. Membership meetups. Content strategy. 1 CMP credit.

Content 213

Content Strategy Revenue Education 213

Association Adviser

FEBRUARY 8, 2023

Member engagement is the cornerstone of operations, and your association should be intentional about the content it creates to support your engagement goals. Content is an important driver of member engagement and can help your association engage, attract and retain members.

Member Engagement 110

Member Engagement Content Communications Marketing 110

Association Adviser

APRIL 16, 2021

Personalized marketing is one key way to keep members engaged. We explore 3 ways to personalize your association's marketing for better member engagement. The post How to Personalize Your Marketing to Drive Engagement appeared first on Association Adviser.

Marketing 147

Marketing How To Member Engagement Communications 147

Reid All About it

SEPTEMBER 13, 2024

GrowthZone explains how to use the five pillars of communities to engage members: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. How Well Do You Know Your Members? Innovation culture.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 369

Montana Education Conference Member Engagement 369

Association Adviser

FEBRUARY 7, 2022

Members are looking to their associations for accurate and thoughtful guidance in an ever-changing world. Balancing the acts of keeping members engaged and connected while meeting association goals amidst trying to roll out new communications […].

Communications 145

Communications Strategy Member Engagement Industry 145

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Communicate.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

.orgSource

FEBRUARY 4, 2025

Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve member engagement, and leverage data for growth.

Technology 88

Technology Member Engagement Tools System 88

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Blue Sky eLearn

OCTOBER 19, 2020

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. However, it’s likely that your more traditional engagements are on pause.

Association Management 250

Association Management Committee Member Engagement Software 250

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

JULY 2, 2021

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Community Case Studies. Host: American Marketing Association. Thu 7/8 at 2 p.m.

Technology 370

Technology Strategy Education System 370

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. 1 CAE credit.

DC 270

DC Member Engagement Washington Innovation 270

Higher Logic

MAY 13, 2020

You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Maybe you’re struggling with: Retaining and recruiting more members. Communicating a compelling value proposition. Reach Your Association Members with the Benefits They Need.

Tools 296

Tools Communications Email Marketing Recruitment 296