Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System eBook Member Engagement 296

Association Adviser

JULY 10, 2022

Associations are not immune from the need to produce compelling content as part of a well-thought-out content marketing plan. The post The Importance of Defining Content for Member Engagement appeared first on Association Adviser. But, creating content for […].

Member Engagement 140

Member Engagement Content Marketing Communications 140

Higher Logic

APRIL 13, 2021

The post Member Engagement Scoring: A Simple Strategy for Associations to Measure Digital Engagement Levels appeared first on Higher Logic. Member engagement scoring helps you see how engaged your members are, based on their digital behaviors, from your website to email marketing to community.

Member Engagement 156

Member Engagement Strategy Email Marketing Marketing 156

Association Adviser

SEPTEMBER 13, 2022

Without strong engagement with your members, it can often feel like an uphill battle to stay connected with them so that your association continues to thrive. The post Increasing Member Engagement through Technology Part 1 appeared first on Association Adviser. Learn more.

Member Engagement 146

Member Engagement Technology Association Management Communications 146

Association Adviser

FEBRUARY 8, 2023

Member engagement is the cornerstone of operations, and your association should be intentional about the content it creates to support your engagement goals. Content is an important driver of member engagement and can help your association engage, attract and retain members.

Member Engagement 136

Member Engagement Content Communications Marketing 136

Membersuite

AUGUST 9, 2021

You’re probably already seeing how these societal, workplace and behavioral changes affect member engagement—sometimes for the better and sometimes for the worse. How are associations learning about and responding to new member needs and expectations arising from all this change? Member Engagement Catalyst: Digital Exhaust .

Member Engagement 136

Member Engagement How To LMS Tools 136

Association Adviser

JUNE 9, 2021

PropFuel's Ask, Capture, Act process for deepening member engagement shows you how to meet the needs of people who want your association to reach them. The post Ask, Capture and Act Your Way to Better Member Engagement appeared first on Association Adviser.

Member Engagement 148

Member Engagement Process How To Communications 148

Association Adviser

APRIL 17, 2024

For associations, they are a crucial avenue to offer exciting opportunities to members and the industry at large, ensuring engagement and fostering growth. Events hold the power to bring people together, catalyze conversations, and build momentum behind ideas.

Member Engagement 158

Member Engagement Industry Communications Marketing 158

Association Adviser

FEBRUARY 7, 2022

Members are looking to their associations for accurate and thoughtful guidance in an ever-changing world. Balancing the acts of keeping members engaged and connected while meeting association goals amidst trying to roll out new communications […].

Communications 148

Communications Strategy Member Engagement Industry 148

Reid All About it

JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. 8: Innovate.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

NOVEMBER 29, 2019

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. Member Engagement Party. 1 CAE credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

SEPTEMBER 13, 2024

GrowthZone explains how to use the five pillars of communities to engage members: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. How Well Do You Know Your Members? Innovation culture.

LMS 270

LMS Certificate Revenue Content 270

Association Adviser

APRIL 16, 2021

Personalized marketing is one key way to keep members engaged. We explore 3 ways to personalize your association's marketing for better member engagement. The post How to Personalize Your Marketing to Drive Engagement appeared first on Association Adviser.

Marketing 148

Marketing How To Member Engagement Communications 148

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 369

Montana Conference Education Tennessee 369

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. 1 CAE credit.

DC 270

DC Washington Member Engagement Innovation 270

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Communicate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

.orgSource

DECEMBER 11, 2024

This blog will explore why personalized member engagement matters and how your organization can start making it a reality. Why Personalized Member Engagement is So Important 1. These small gestures can go a long way in making members feel like they are part of a supportive, responsive community.

Member Engagement 88

Member Engagement Content Strategy Tools 88

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

San Jose 369

San Jose Email Marketing millennials Tools 369

Higher Logic

MAY 13, 2020

You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Maybe you’re struggling with: Retaining and recruiting more members. Communicating a compelling value proposition. Reach Your Association Members with the Benefits They Need.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

JULY 2, 2021

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Community Case Studies. Host: American Marketing Association. Thu 7/8 at 2 p.m.

Technology 370

Technology Strategy System Education 370

Reid All About it

JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. More info/register.

Montana 362

Montana Revenue Innovation Case Study 362

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Event communications. Crisis Communications Expert Adele Cehrs.

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Blue Sky eLearn

OCTOBER 19, 2020

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. However, it’s likely that your more traditional engagements are on pause.

Association Management 250

Association Management Committee Learning Management System Software 250

Association Adviser

SEPTEMBER 10, 2024

Associations today are increasingly focused on diversifying their income streams beyond membership dues, and strategic marketing and communications play a pivotal role in achieving this goal.

Revenue 78

Revenue Member Engagement Marketing Communications 78

Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

Michigan 190

Michigan Certificate Handbook Directory 190

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Hear about some major considerations for online engagement.

Montana 365

Montana Content Price Strategy 365

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Recruiting 240

Recruiting Recruitment Member Engagement Communications 240

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools eBook Report Learning Management System 258

Reid All About it

JUNE 28, 2024

It’s pretty much impossible to renew a disengaged member, says Fíonta. Their useful advice on member engagement and renewal is bound to increase your association’s retention rate. The learning management system (LMS) market has exploded in response. Member engagement. Membership. Industry partner trouble.

LMS 264

LMS Course Member Engagement Education 264

Reid All About it

AUGUST 16, 2024

The weekly list of free educational events and resources for the association community… “The most important decision you will ever make is to be in a good mood.” A few months ago, a website firm serving the association market went out of business and left their association clients adrift. More info/register (ASAE members only).

America 264

America Content Social Media Strategy 264

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Creating visual content.

Video 285

Video Washington Social Media DC 285

Reid All About it

MAY 3, 2019

Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Mapping the Journey to Long-Term Member Engagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Here are the educational events scheduled for next week. Host: ASAE.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests. Content marketing. Hear about the key criteria for creating content that retains members. AI and events.

Content 275

Content Survey Education Strategy 275

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Member engagement. Call-a-member month.

North Carolina 258

North Carolina Newsletter Email Marketing Revenue 258

Reid All About it

JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Are there any new things to communicate in your contract?

Certificate 322

Certificate Technology Communications Revenue 322