Association Adviser

FEBRUARY 6, 2015

Marketing & Communications Membership association research industry research marketing research member research member surveys. The post Joint Surveys and the Importance of Knowing Your Industry appeared first on Association Adviser -.

Survey 60

Survey Industry Member Research Communications 60

Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations.

Report 98

Report Recruiting Recruitment Innovation 98

Guilt by Association

AUGUST 17, 2010

These days, we’ve seeing another branch of the conversation emerge and begin to dominate: How does everything fit together in a single, cohesive marketing communications ecosystem? For every association, every community, and every audience, the details of the answer will be different. The marketing funnel is still relevant.

Strategy 40

Strategy Communications Marketing Chicago 40

Association Success

MAY 28, 2019

Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did. On behalf of our mission statement and members, we went through a two-year rebrand. Our new brand essence is “The Marketing-Led Revolution.”

Survey 113

Survey Social Media Member Research Marketing 113

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. It’s the underlying principle of Inbound Marketing.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

AUGUST 30, 2016

For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. 76% of our members renew but, only 42% of new members renew.

Las Vegas 79

Las Vegas Member Insights Member Research Survey 79

Membership Marketing

JULY 11, 2024

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

Report 40

Report Marketing Member Research Innovation 40

Smooth The Path

AUGUST 6, 2018

The results of years of member research show that high-performing professionals tend to move through three stages during their career. Or they might be concerned with new regulations, a constricting market, or changes in public perception and how these forces will affect their industry or profession. Stage Two: Team Success.

Association Value 84

Association Value Member Research Team Industry 84

Fonteva

FEBRUARY 9, 2021

Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. Members should be able to self-edit their profiles to avoid inaccuracies. Email marketing and communication.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Smooth The Path

OCTOBER 4, 2016

Our solutions are not the exact solutions members need to solve their problem. We are boring so members tuned out long ago. Or the communication is too complex. Or the message doesn’t resonate. Or we spam them too much. Or we didn’t tell them enough.

Price 127

Price Member Experience Products Conference 127

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Three Ways to Make Your New Member Onboarding Program the Best It Can Be.

Organization 108

Organization Member Engagement Member Experience Video 108

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on? Melynn Sight is the President of nSight Marketing.

Survey 60

Survey Tools Examples Member Research 60

Smooth The Path

APRIL 24, 2018

Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Associations can no longer make it by marketing benefits.The only way to get their attention and to keep them engaged is by marketing and then delivering solutions and experiences.

Member Engagement 95

Member Engagement Marketing Organization Member Insights 95

Socious

SEPTEMBER 30, 2016

Completed by member research and association expert Amanda Kaiser, the study also delves into how and why those associations are innovating, as well as why other associations may be struggling. How do you want the relationship with your members to change or improve? These wants and needs will be different for every association.

Innovation 100

Innovation Membership Management Process Products 100

Association 20/20

JULY 28, 2014

The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. Yet most associations are ignoring it’s powerful importance and long-term potential.

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. Yet most associations are ignoring it’s powerful importance and long-term potential.

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. Yet most associations are ignoring it’s powerful importance and long-term potential.

Video 40

Video Cost Content Communications 40

Associations Now

JANUARY 22, 2016

So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. Also, be sure to communicate to them on multiple channels. “Attendance isn’t as projected.” What other options do you have to promote attendance?

Boston 40

Boston Project Social Media Member Research 40

Reid All About it

JULY 5, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Tony Rossell of Marketing General Inc.

Strategy 270

Strategy Education Content Tips 270

CSAE

JUNE 27, 2023

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. To get a healthy ratio, CSAE first marketed the event to executive members.

Committee 40

Committee Team Library Review 40

Sequence Consulting

JANUARY 14, 2025

Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. Members will feel understood, and their perceived value of your offerings will grow. Work with experts.

Member Engagement 72

Member Engagement Tips Recruiting Recruitment 72