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Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.
This year I’m recommending in your communications with members that you simply emphasize brevity and clarity. It means sending fewer communications (electronic and print) that are consistently branded in both look and tone. Likewise, I’m advocating for clearer communications. So what does that look like? What’s in it for me?).
Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. . Communicate.
As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.
Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. Q: It’s February…the month of love, candy hearts, chocolate and other sweet treats.
Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Next month, we’ll be discussing how to implement our marketing and communications plan.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Gail graduated from Central Michigan University with a major in journalism. Tell us what you do in a typical day as a nonprofit communications pro. Gail Koford.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Tell us what you do in a typical day as a nonprofit communications pro. Reheat leftovers and head to courtyard, but too chilly/breezy this July day (welcome to Michigan).
Peggy Hoffman, president of Mariner Management and Marketing, LLC. I’m media communications manager for Michigan State University. college football; and Lake Michigan summers. Reflecting on the ASAE Great Ideas Conference. I’ve got three kids – 12, 9 and 6 – all of whom are involved in sports and scouting.
The award recognizes excellence in operations, member services, and community leadership. Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations.
Thanks to Twitter and Facebook, these generations – which in 2011 surpassed Baby Boomers for volunteerism – value virtual networks and don’t often communicate face to face. She and Peggy Hoffman , president of Mariner Management and Marketing, LLC , recently co-authored a whitepaper, “ The Mission Driven Volunteer.”. We get impatient.
A group of Michigan women in the craft beverage industry hope to increase its diversity by launching a new association next month—complete with a selection of new brews. The idea for Fermenta, a new Michigan nonprofit for women involved in all alcoholic craft beverage industries, was first discussed in April. said in a news release.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Theresa Casey is a very new nonprofit communicator (just about 8 months) and fundraiser for Kids Hope USA, a national nonprofit based in Zeeland, Michigan.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Tell us what you do in a typical day as a nonprofit communications pro.
As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing.
Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue. Without proper publicity, an association simply cannot grow.
Next week I have the pleasure of participating in the Michigan Society of Association Executives’ annual convention, colloquially known as OrgPro. This will allow participants the opportunity to experiment with ROL and begin to uncover innovative ways to calculate and market ROL for their own events.
As some of you may know, in addition to my role with Event Garde , I work for Michigan State University’s central communications office. Tagoras has produced a list of tips for associations that want to compete in a global market for continuing education and professional development. I love working with students.
I’m in the middle of developing a marketing strategy, including a website revamp, for a local food bank. What food banks do is really not that complicated from a communications perspective: one group of people works to get food to another group of people. Or you’ll see grateful clients receiving the food.
Ngage Management has welcomed seven employees to its Okemos-based company in the last five months, expanding its account executives, marketing and communications, events and education, and operations departments. She holds a master’s degree in Public Administration from Western Michigan University.
Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Melanie Swiftney has been a communicator for most of her life.
Cohorts last only a few months, although some programs provide longer access to the community. See if cohort programs are something your market might be interested in. Event community. They explain how these factors affect the member experience, how the AMS market is changing and what to look for in an AMS. Quick hits.
Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Cindy Schrauben is the Communications Manager and has been with Big Brothers Big Sisters for nearly seven years. to 12:00 p.m.
My name is Theresa Casey and I work for Kids Hope USA, a national nonprofit headquartered in Zeeland, Michigan. Annual Reports Nonprofit Communications' Here is a story we received from Theresa Casey of Kids Hope USA after she attended our annual report webinar at CharityHowTo: Good Afternoon! What about you?
Members" are not "markets" and we should not allow ourselves to re-define humans this way. For example, Michigan has been systematically removing elected city councils and boards and replacing them with appointed (not elected) "financial managers." How can the "competency based board" concept possibly lead to a bad outcome?
If you can offer a thoughtful perspective on the impact of that action on the people you serve or the community you work in, you have an opportunity to tell a compelling story. The post 5 Hooks You Can Use to Get Your Story Told appeared first on Kivi's Nonprofit Communications Blog.
It is a serious issue for members of the Michigan Golf Course Superintendents Association (MiGSCA). I learned this from Adam Garr of the Plum Hollow Country Club in Michigan through his tweets and You Tube posts. It was a fast moving issue for many Michigan golf courses. They invited viewers to tweet questions.
Michele graduated from Michigan State University with a Bachelor of Arts degree in Communications. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. ► August. (3).
One of my favorite parts of my job is coaching young communications directors. The truth is, if you ever want to become an excellent communicator, you have to learn to listen. This applies in every area of a non-profit communicator’s day-to-day. Theresa Casey. Don’t believe me? I’ll show you. Carry on, Difference Makers!
Small Business Association Of Michigan (SBAM) decided to make a change. Despite Michigan’s businesses mired in a long recession, SBAM was not satisfied with the status quo. SBAM is a broad-based “chamber-like” organization advocating for Michigan small business. It is an ongoing effort.
Association Management Companies (AMCs) allow services to be customized to meet specific client goals, supporting strategic planning, membership development, communications, marketing, finance, board governance, and more. In four short years, Ngage became Michigan's largest association management company.
See Michigan ). communications. (4). community. (3). marketing. (2). Not after all that is happened due to the direct or indirect involvement of that man in our political sphere. I cant feed on the powerless and Im going hungry and I dont know what else to do this afternoon except turn the stereo up to eleven. at 4:10 PM.
Melanie Bowzer , hired in January 2011 as a marketing and communications coordinator, now serves as Executive Director of the Association of Medical Illustrators, a professional society of more than 800 graphic artists in the life sciences and healthcare field. Glen Ellwood. She also has experience with software training and set up.
We use the communication function in ChamberMaster all the time. Also, the reports are tools that give us information to use when planning for the future. ” Britt Delo Vice President of Membership & MarketingMichigan West Coast Chamber of Commerce GrowthZone user. Managing events is a breeze in ChamberMaster.
From big businesses to small nonprofits, there’s a huge question floating around: How can video be integrated into existing marketing efforts? In a guest post on the Duct Tape Marketing blog , community and content manager Kala Linck explores six proven ways to generate results from your video efforts.
On B2B Marketing , Rebecca Scully, managing director of PR firm Smarts Illuminate , explains how to rebrand without hurting your organization. As always, communication is key. As always, communication is key. The Michigan Dental Association’s Facebook page is all smiles this week as part of a new social media campaign.
Face-to-face communication is important in a business setting because it allows relationships to develop in a way that can’t be achieved by email and telephone conversations. The study—titled “Does the Future Have Room for Face-to-Face Communication?”—surveyed surveyed 779 meeting organizers, attendees, and students.
In a University of Michigan study called ‘When Corrections Fail,’ political scholars Brendan Nyhan and Jason Reifler coined a phrase for it: the backfire effect.” Whether or not your association engages in promotion or marketing for your industry or profession, you need to be prepared to respond or, better yet, be proactive.
Debra McGuire , CEO of the Michigan Academy of Family Physicians , advised taking a cultural snapshot of your members, volunteer leadership, management and staff. It has to be something that helps you get to markets (and customers) you haven’t reached before. It can’t just be small steps. Research and data.
Last week, the iPhone maker launched its mobile-powered payments platform, only to see major national chains like Rite Aid and CVS turn off the near-field communication (NFC) functionality that enables the service—and similar ones offered by Google and the mobile industry.
Be very clear on communicating the consequences of failing to meet established goals. Prior to opening his own consulting practice he was an executive with Aon Consulting and Spherion and held HR management positions with Union Pacific and SBC Communications. Integrated Marketing Tip for Associations and Nonp. Subscribe via RSS.
In a study published last month in the Academy of Management Journal , three Michigan State University researchers played the role of supervisors for a group of college students who were assigned a series of stock-pricing tasks. Knowing what to expect—even if it’s bad—is better than not knowing.”.
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