Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214

Texas Florida Email Marketing Newsletter 214

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. 10 Membership Newsletter Best Practices.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196

Marketing How To Email Marketing Tips 196

Associations Now

FEBRUARY 8, 2023

Associations often rely on newsletters to share news with their members, but how do you know if they’re effective? One communication expert discusses ways to retool your newsletter to better engage readers. Newsletters are often an integral part of an association’s communication toolbelt. percent open rate and 1.7

Newsletter 111

Newsletter Content Video Communications 111

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communications 135

Communications Team Course Marketing 135

Nonprofit Marketing Guide

AUGUST 2, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. August 12: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller. On the Blog: Kivi will talk about prioritizing your communications work as well as measuring effectiveness and conversion copywriting. Register Now. Register Now.

Marketing 121

Marketing Newsletter Library Class 121

Achurch

APRIL 8, 2025

Leverage Artificial Intelligence for Data-Driven Insights AI-powered analytics can uncover member behavior trends, helping associations tailor their communications and offerings more effectively. This ensures that communications are relevant and valuable to each audience segment.

Social Media 83

Social Media Tools Analysis Newsletter 83

Nonprofit Marketing Guide

JULY 16, 2024

We recently presented a new webinar on modern nonprofit email newsletter designs. If you missed it, All-Access Pass holders can watch the recording in our private community. We looked at more than a decade of nonprofit email newsletter designs and compared those to best practices today, which was very eye-opening for many participants.

Newsletter 90

Newsletter Tips Video Maine 90

Nonprofit Marketing Guide

MAY 11, 2021

In the second edition of The Nonprofit Marketing Guide , I wrote. Those with corporate experience sometimes narrowly define nonprofit marketing as brand management, public relations, and advertising. Still others, especially those responsible for fundraising, believe that all nonprofit marketing should direct people to donate money.

Communications 126

Communications Social Media Newsletter Marketing 126

Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? We populate our weekly e-newsletter with information about our conferences.

Marketing 113

Marketing Newsletter Conference Recruiting 113

Nonprofit Marketing Guide

AUGUST 11, 2021

When you register for this webinar, you will also receive our weekly e- newsletter with nonprofit marketing tips and insights. Which communications channels are best for repurposed content. I also agree to receive weekly marketing tips and insights. *. Registration for this webinar is FREE for everyone. Last Name *.

Newsletter 112

Newsletter Content How To Tips 112

Nonprofit Marketing Guide

NOVEMBER 3, 2021

According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship. Welcome Email. These two are sort of a one-two punch.

Email Marketing 116

Email Marketing Marketing Newsletter Course 116

HighRoad Solution

APRIL 30, 2025

Johns approach is rooted in trust, open communication, and a shared commitment to growth. Jon believes that the foundation of a successful partnership is understanding where members are engagingwhether its a newsletter, podcast, or digital platformand meeting them there. Communication is at the heart of Johnnys approach.

Case Study 88

Case Study Leadership Revenue Communications 88

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Examples Maine Content 189

Nonprofit Marketing Guide

JUNE 11, 2021

Time to wrap up another week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Find out How to Supercharge Your Email Marketing with Video. Twitter’s Adding a New ‘Subscribe’ Button to Newsletter Creator Profiles. Nonprofit Training for You….

Communications 116

Communications Class Email Marketing Newsletter 116

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

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Certificate Case Study Denver Newsletter 275

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130

Marketing Social Media United States Content 130

Nonprofit Marketing Guide

MARCH 5, 2021

Let’s kick it off with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Corey Wainwright has 19 Social Media Marketing Myths to Leave Behind in 2021. If your e-newsletter is lacking, try some of these 15 Amazing Email Newsletter Ideas (With Examples).

Communications 108

Communications Sample Newsletter Tips 108

Nonprofit Marketing Guide

OCTOBER 27, 2020

These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. I send this email newsletter the first week of every month with prompts for the following month. You can learn Everything You Need to Know about Editorial Calendars for 2021 in our next two-part webinar series. ).

Social Media 108

Social Media Newsletter Los Angeles Chicago 108

Nonprofit Marketing Guide

FEBRUARY 8, 2021

Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. Lindsey’s Bio: My name is Lindsey Williams and I am the Multimedia Communications Coordinator at the Specially Gifted Foundation. After 4:00 p.m – After 4PM, I check all means of communication. I also create our monthly newsletter.

Communications 105

Communications Social Media Newsletter Content 105

Nonprofit Marketing Guide

APRIL 30, 2021

I am back with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising after missing last week due to poor planning on my part. 3 Content Marketers Weigh In. Social Media and Newsletter Ideas for May 2021. Communications Director Mentoring Program. Hello, again!

Communications 111

Communications Social Media Newsletter Report 111

Nonprofit Marketing Guide

AUGUST 13, 2021

Let’s press our luck with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have Instagram ad tips, metrics for video and social, and bad arguments against Community-Centric Fundraising. El Ranchero. Auburn, AL. Happy Friday the 13th! Register Now.

Communications 112

Communications Video Tips Class 112

Nonprofit Marketing Guide

FEBRUARY 8, 2021

Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. Lindsey’s Bio: My name is Lindsey Williams and I am the Multimedia Communications Coordinator at the Specially Gifted Foundation. After 4:00 p.m – After 4PM, I check all means of communication. I also create our monthly newsletter.

Communications 112

Communications Social Media Newsletter Content 112

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained].

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Survey 275

Survey Content Education Strategy 275

Nonprofit Marketing Guide

JULY 30, 2021

While I think a lot of us could use an actual mixed drink at this point, it’s a little early here in the States so let’s settle for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Social Media and Newsletter Ideas for August 2021. Nonprofit Training for You….

Communications 111

Communications Social Media Class Tips 111

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Community manager survey. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you.

San Diego 370

San Diego Strategy Education Price 370

Nonprofit Marketing Guide

JANUARY 6, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. January 21: Communications Planning for 2021 Master Class with Kivi Leroux Miller. Three-Hour Workshop] Join us for this Master Class and create an effective communications plan for your organization. 2021 Nonprofit Communications Trends Survey.

Communications 106

Communications Class Newsletter Social Media 106

Nonprofit Marketing Guide

JUNE 14, 2021

Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. Jackson Center’s social media accounts and oversees the production of the quarterly newsletter, press releases, promotional materials, and other communications. This series lets you describe your workday in your own words.

Communications 112

Communications Press Release Social Media Newsletter 112

Higher Logic

OCTOBER 19, 2015

Now, to be able to successfully communicate this value requires a certain degree of empathy with your members, as well as the humility to examine and admit where you or your organization has dropped the ball. Has your community become saturated with marketing messages that members are getting other places already?

Marketing 120

Marketing Newsletter Content Communications 120

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. 7-day communications challenge. Gather Voices invites you to participate in their free 7-Day Video Communications Challenge starting Tuesday, September 3. Workplace challenges. But it doesn’t have to be this way.

Video 213

Video Content Revenue Strategy 213

Nonprofit Marketing Guide

JULY 2, 2021

Before you head out, let’s take a look at the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Are Awareness and Thought Leadership Legit Nonprofit Marketing Goals? Social Media, Blog, and Newsletter Ideas for July 2021. Catch Up on Our Content from This Week….

Communications 100

Communications Social Media Discount Class 100

Nonprofit Marketing Guide

FEBRUARY 1, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. 2021 Nonprofit Communications Trends Survey.

Email Marketing 93

Email Marketing Marketing Sample Newsletter 93

Nonprofit Marketing Guide

MAY 28, 2021

I am back from vacation with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Social Media and Newsletter Ideas for June 2021. Communications Director Mentoring Program. July 8: Communications Planning That Works Master Class with Kivi Leroux Miller.

Communications 100

Communications Class Social Media Tips 100

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. But nonprofit email marketing can be complicated! But nonprofit email marketing can be complicated! Segment your list, which is an essential email marketing strategy to increase engagement.

Email Marketing 103

Email Marketing Resources Tips Marketing 103

Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Meaningful Engagement: Communicating with Your Members in Troubled Times. Patricia Cole, Vice President of Communications, Catholic Charities USA. Josh Spector ). Dreading a winter lockdown? Learn to love walking in the rain.

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Certificate System Dallas Recruiting 370