Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications. Notices or articles don’t have to be long. About The Author.

Communications 114

Communications Video Survey millennials 114

Association Analytics

JUNE 21, 2023

You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment.

Team 319

Team Report Course Proposal 319

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Reid All About it

MAY 21, 2021

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing millennials Tools 369

Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. 56 percent of associations say they don’t segment or target their communications well enough.

Communications 92

Communications Newsletter Directory Tips 92

Blue Sky eLearn

FEBRUARY 18, 2021

Construct a communication plan to engage members. These tips will help you engage your members with a fulfilling virtual experience that not only gives back to the community, but also grows their engagement within your association. Construct a communication plan to engage members. Use virtual tools to encourage participation.

Organization 232

Organization Software Newsletter Tips 232

Higher Logic

AUGUST 1, 2019

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional).

Recruitment 195

Recruitment Recruiting Certificate Discount 195

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained].

Tips 166

Tips Email Marketing Newsletter Communications 166

Association Adviser

MARCH 27, 2019

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? Fifty-six percent of respondents to our study reported customizing new member communication.

Communications 84

Communications Certificate Recruitment Recruiting 84

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Higher Logic Users Group (HUG) Online Community.

Library 219

Library Products Course Video 219

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

Association Adviser

DECEMBER 11, 2018

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Every association is different, of course, and one way of communicating might work well for one association but not another.

Communications 87

Communications Social Media Newsletter Survey 87

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

Technology Marketing Software System 100

Reid All About it

FEBRUARY 14, 2020

Learn everything you need to know to maximize the reach and impact of your next virtual event, including how to live caption your sessions to increase accessibility, help your speakers design dynamic and interactive presentations to engage online audiences, and make on-demand recordings available to everyone for easy reference year-round.

DC 243

DC Content Education Washington 243

Reid All About it

APRIL 30, 2021

I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Learn about the transition from individual contributor to supervisor, essential communication skills, and leader behaviors that positively impact team performance. Host: Marketing General Inc. Quick hits.

Education 354

Education Technology Strategy Revenue 354

Blue Sky eLearn

MARCH 31, 2020

Whether your association is made up of education leaders or marketing professionals, increasing your membership strengthens your association as a whole. Don’t forget about keeping up your communication! It’s important to have ample communication between association and members.

Directory 239

Directory Association Management FAQ System 239

Reid All About it

SEPTEMBER 2, 2022

Their post also provides advice on essential topics and marketing for these programs. Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. Host: American Marketing Association.

Project 49

Project Tips Technology Marketing 49

Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. This is also why marketing, customer success, and sales organizations are investing in online communities to grow customer lifetime value. For Marketers.

Software 159

Software Revenue Communications Team 159

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. He’s referring to “spellbooks” full of generative AI prompts that encode human expertise and unlock AI’s positive potential. Membership trends.

millennials 370

millennials Survey Team Education 370

Higher Logic

APRIL 13, 2017

That’s good career advice no matter what field you’re in, but it’s particularly powerful for community managers. Community managers hold an integral job that can get lasting results for businesses, yet they don’t always have the opportunity to communicate their importance. To make your stories even more powerful, quantify them.

How To 180

How To Revenue Content Member Engagement 180

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce create community impact, more so now than ever before,” said ACCE President & CEO Sheree Anne Kelly.

Communications 78

Communications Directory Social Media Massachusetts 78

MemberClicks

FEBRUARY 9, 2023

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But that’s where a marketing plan can help.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Spark Consulting

FEBRUARY 14, 2018

That said, you don’t want to come across as spammy, so spread your communications out, at least a little bit. Market the event(s) on your website, social media channels, and via email. This will be a great resource for them to reference in the future. Send a welcome email with login credentials to the members-only portal.

Social Media 207

Social Media Newsletter Content Examples 207

NXUnite

JULY 17, 2024

Donor stewardship refers to the process of building lasting relationships with donors after they contribute to your nonprofit. Create a communication cadence. Determine how you’ll move donors through the stewardship process with an underlying communication cadence. What is donor stewardship?

Communications 130

Communications Software Survey Project 130

Spark Consulting

MAY 15, 2013

One, here’s a link to Anna Caraveli’s original piece the AN piece references. Peggy Hoffman , Eric Lanke , and I are going to be speaking on this topic at the upcoming ASAE Marketing, Membership, and Communications Conference. Try a little “ mental confusion.” Do you advertise on Google?

DC 150

DC Innovation Review Leadership 150

EventMobi: Association Events

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology.

Tips 241

Tips Social Media millennials Content 241

Higher Logic

FEBRUARY 12, 2019

Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. Once you know the customer’s journey, you can then clearly communicate that to the customer. Related : Blog Post - The Value of Community in Customer Success.

Software 159

Software Process Tools Case Study 159

Higher Logic

AUGUST 17, 2017

One-on-one email communication. When product information is kept up to date and customers are actively participating, your user group’s website and online community can become go-to resources for support. The questions that customers choose to post in the community will also be recorded for future reference.

Cost 134

Cost Products Innovation Team 134

Blue Sky eLearn

OCTOBER 11, 2017

Associations have a tendency to use language and abbreviations that are only meaningful to them internally without realizing the public won’t understand their system of communication. Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Make it a party!

Tips 215

Tips LMS Mooc Social Media 215

NXUnite

JUNE 26, 2024

Niche marketing strategies allow organizations to target very specific audiences. For nonprofits, niche marketing and fundraising means identifying and targeting individuals with a particularly strong affinity for your cause. But to reach them, your nonprofit will need to understand and market its niche.

Marketing 130

Marketing Examples Communications Strategy 130

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169

How To Case Study Cost Revenue 169

YourMembership

MAY 31, 2012

When I was in school we’d refer to them as the “having class outside” perks. With a commitment to ongoing communication, you can channel their enthusiasm and direct them towards a goal. Smith is the Director, Inbound Marketing at YourMembership.com. Christina ( 209 Posts ) Christina G. Leave a Reply.

Innovation 150

Innovation millennials Class Software 150

NXUnite

JANUARY 23, 2024

Consider when your audience is most receptive to communications. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content. This refers to the process of disseminating a similar message across several communication channels—both online and offline.

Content 130

Content Strategy Newsletter Social Media 130

Blue Sky eLearn

MAY 15, 2017

Copywriters know that the most powerful piece of communication they write is the headline. It persuades readers to stop what they’re doing and instead dive into a piece of marketing communication. Typically between two and five words long, the title is what you’ll use most often when referring to your event.

Content 126

Content Examples Marketing Strategy 126

Aaron Wolowiec

NOVEMBER 5, 2013

Recently, among a flurry of other emails (some important and some not) I received a communication inviting me to sponsor an upcoming event. Every couple of days I receive similarly ineffective communications that do not align with my company’s goals and objectives. That’s a lot to read and process.

Survey 100

Survey Communications Sample Conference 100

Higher Logic

AUGUST 29, 2019

For example, your customer success, support, product management, implementation, and customer marketing teams may all have a hand in influencing the customer journey. They’re the customers who consistently jump into answer questions and back up your company’s decisions, acting as references even when you don’t formally ask them.

Software 192

Software Products Team Recruitment 192

WBT Systems

SEPTEMBER 19, 2017

An online course that merely provides information is no better than any other in today’s competitive lifelong learning market. Take them on a guided video tour through your LMS, pointing out the different features and functionality, including the online community. 6 – Deliver bite-sized, spaced learning.

LMS 161

LMS Course Video Mooc 161