Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber 3 Email Deliverability Areas to Watch.

Communications 262

Communications How To New York Guidelines 262

EventMobi: Association Events

JUNE 19, 2024

There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Thanks to Karen Hill, you now have a few more unique strategies to help capture their attention. But what if you’re looking for something different?

Strategy 257

Strategy Tips Boston Social Media 257

Reid All About it

JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.

Innovation 370

Innovation Communications Education Strategy 370

Wild Apricot

DECEMBER 21, 2017

This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools. Here’s everything we’ll cover in this guide. Performance.

How To 379

How To Process Tools Team 379

Higher Logic

MARCH 12, 2021

The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. Have you ever seen a commercial that made you cry? What is it about certain commercials that tugs on our heartstrings?

Examples 268

Examples Marketing Communications Strategy 268

Reid All About it

SEPTEMBER 13, 2024

He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19.

LMS 270

LMS Certificate Revenue Content 270

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Membership survey.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Association Adviser

OCTOBER 10, 2024

Today, associations are finding it increasingly necessary to optimize their communication strategies. Whether it’s engaging members, attracting new audiences, or maintaining relevance in their industries, associations must leverage effective communications to stay competitive.

Analysis 145

Analysis Communications Strategy Industry 145

Reid All About it

AUGUST 16, 2024

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Online Communities Series: How to Revive a Dying Online Community Don’t shut down an unengaged community.

America 264

America Content Social Media Strategy 264

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic. More info/register.

Content 275

Content Survey Education Strategy 275

Reid All About it

JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Creating your Content Stream—from Marketing to Sales to Programs. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience. Community Case Studies.

Technology 370

Technology Strategy System Education 370

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use. .

San Jose 369

San Jose Email Marketing millennials Tools 369

Reid All About it

JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. Tue 8/4 at 12 p.m.

Montana 362

Montana Revenue Innovation Case Study 362

Higher Logic

MAY 13, 2020

Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. What are those effects? Staying relevant in a digital world.

Tools 296

Tools Communications Email Marketing Recruitment 296

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Timely stuff. Event experience. Their approach? 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Reid All About it

FEBRUARY 19, 2021

The weekly list of free educational events and resources for the association community…. Board strategy. I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: American Marketing Association. Membership recruitment. Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 281

Maryland LMS Revenue Strategy 281

Reid All About it

NOVEMBER 29, 2019

. – Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

AUGUST 9, 2024

If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Association strategy. Elisa Pratt recaps a recent association community discussion about micro-volunteering.

Cleveland 270

Cleveland LMS Content Press Release 270

Reid All About it

AUGUST 2, 2024

Association marketing maturity. In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Sponsorship strategy. Website content.

Cleveland 270

Cleveland North Carolina Analysis Team 270

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 275

Newsletter Certificate Denver Case Study 275

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruitment 329

Recruitment Recruiting Project Technology 329

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 351

Montana Certificate Conference Content 351

Reid All About it

SEPTEMBER 20, 2024

They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs.

LMS 264

LMS Revenue Content Certificate 264

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130

Marketing Social Media United States Content 130

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 270

DC Washington Member Engagement Innovation 270

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Sponsorship strategy. We’ll dive into how to rethink event strategies to promote engagement, enable organic interactions, and create a sense of community long after the event.

Montana 369

Montana Conference Education Tennessee 369

Reid All About it

SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 270

Revenue Technology Content Strategy 270

Reid All About it

MARCH 19, 2021

Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Learn how to implement tried-and-true processes to create a best of breed virtual event, embrace the ‘new’ in-person, and place customer experience at the center of your event strategy.

LMS 370

LMS Nashville Strategy Video 370

Higher Logic

APRIL 15, 2022

The post Marketing Movers & Shakers: Meet Debbie Segor appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Learn how she does email marketing. The post Marketing Movers & Shakers: Meet Debbie Segor appeared first on Higher Logic.

Marketing 177

Marketing Email Marketing Communications Strategy 177

Higher Logic

MAY 16, 2022

The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Annie Henderson, corporate marketing manager at ASBO International.

Marketing 177

Marketing Communications Strategy 177

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169

Strategy Social Media Discount Newsletter 169