Associations Now

AUGUST 28, 2023

The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members. Focus on Recruitment New members play an important role in increasing membership counts.

Report 98

Report Recruiting Recruitment Innovation 98

Smooth The Path

OCTOBER 4, 2016

Our solutions are not the exact solutions members need to solve their problem. We are boring so members tuned out long ago. Or the communication is too complex. Or the message doesn’t resonate. Or we spam them too much. Or we didn’t tell them enough.

Price 127

Price Member Experience Products Conference 127

Smooth The Path

APRIL 24, 2018

Associations can no longer make it by marketing benefits.The only way to get their attention and to keep them engaged is by marketing and then delivering solutions and experiences. Can you stand in your member’s shoes and do this? Related: Member Engagement Research.

Member Engagement 95

Member Engagement Marketing Organization Member Insights 95

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?

Innovation 74

Innovation Member Insights Member Experience Member Engagement 74

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on? Melynn Sight is the President of nSight Marketing.

Survey 60

Survey Tools Examples Member Research 60

Membership Marketing

JULY 11, 2024

These membership drivers include providing value, adding new members, engaging in continuous innovation, reaching emerging generations, and increasing member engagement. The good news is that associations report positive trends in the value that they provide to members.

Report 40

Report Marketing Member Research Innovation 40

Reid All About it

JULY 5, 2024

YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. More info/register (ASAE members only). Small-staff membership marketing. Content curation.

Strategy 270

Strategy Education Content Tips 270

Sequence Consulting

JANUARY 14, 2025

Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. Automation ensures communications are consistent and timely, keeping members engaged in your programs.

Member Engagement 72

Member Engagement Tips Recruiting Recruitment 72