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Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Use Webinars to Communicate. Onboard New Members. Use Webinars to Communicate. Run Networking/Online Career Fairs Virtually.
It's difficult not to get discouraged by such speculation when your memberengagement is so critical to the success of your association as a whole. Memberengagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engagedmember base, the work is totally worth it. Most important?
In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points. They then promoted that content to unengaged members with similar profiles.
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
Associations today are increasingly focused on diversifying their income streams beyond membership dues, and strategic marketing and communications play a pivotal role in achieving this goal. Here’s a closer look at how […]
You’re probably already seeing how these societal, workplace and behavioral changes affect memberengagement—sometimes for the better and sometimes for the worse. How are associations learning about and responding to new member needs and expectations arising from all this change? MemberEngagement Catalyst: Digital Exhaust .
This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, memberengagement scoring. MemberEngagement Party. 1 CAE credit.
While the way you align your proposed membercommunity with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
James Young at Product Community shares ten revenue-generating product ideas. Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Challenge your understanding of your association’s members. Product ideas. More info/register.
Snack pack How to ensure your association’s communications cut through the inbox clutter. Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| Liz Willits , Content Phenom How to raise readers, in 35 steps. 1 CAE credit.
It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. More info/register (fee for non-MPI members). More info/register.
The weekly list of free educational events and resources for the association community…. Communicate. Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. Communicate. 8: Innovate.
D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Chief Communications Officer/Owner at CQbd Tue 2/4 at 12 p.m. Social media for associations. 1 CAE credit. More info/register.
The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? Hear about some major considerations for online engagement. More info/register – fee for MPI non-members. .
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Make the most of integrations.
Association membercommunications. Interested in grading your association communications? Non-Dues Revenue, Partnerships & Sponsorships: What’s Working & What’s Not. COVID has cut into associations’ non-dues revenue streams in a major way. Educational coaches. Tue 4/6 at 1 p.m. – More info/register.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Event communications. Crisis Communications Expert Adele Cehrs.
Your association is only as good as your member data, and it’s a big task to keep it clean. While you regularly communicate […]. Data management and data integrity is a demanding job for you and your association. But, it has to be done.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Chapter sponsorships. More info/register.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. Memberengagement. Love this idea.
You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Maybe you’re struggling with: Retaining and recruiting more members. Communicating a compelling value proposition. Reach Your Association Members with the Benefits They Need. Member Win-Back.
D2L explains what you need to know to build and implement a strong strategy for your online learning initiatives , including success criteria, communication plan, and much more. Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Location: Washington DC.
Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication? Find out how the 2025 trends compare to 2024s. More info/register.
Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Communicate Industry and Profession ROI. Foster and communicate solutions. Regularly and transparently communicate Industry solutions and growth opportunities.
Presenters: Amanda Kaiser, MBA, MemberEngagement Specialist, Kaiser Insights LLC. Sze Pak Ng, CommunityEngagement Specialist, Matchbox Virtual Media. Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE. It’s Time to Innovate: MemberEngagement in the Post-COVID Age.
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.
Top 3 business outcomes of the average external community: Customer loyalty (67%). Top 3 business outcomes of the average internal community: Organizational and cultural change (54%). Communications efficiency (49%). Communities empower members. Communications efficiency. Revenue growth. Innovation.
Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Mapping the Journey to Long-Term MemberEngagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Tips to Extend Your Event’s Reach and Revenue. Tue 5/7 at 2 p.m.
Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.
Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. Content marketing. CAE credit.
Hear about the funding-first approach to budget building and how prioritizing budgeting for revenue and support on the front-end of the budget building process helps with funding assessments and aligning and scaling programs, activities, and operations to available funding. 1 CAE credit. . – More info/register.
I also noticed a lack of intention in solving these issues: most associations admit to not having memberengagement, young professional recruitment and lapsed member reengagement plans. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. 1 CAE credit. .
It’s pretty much impossible to renew a disengaged member, says Fíonta. Their useful advice on memberengagement and renewal is bound to increase your association’s retention rate. Memberengagement. To understand and get close to your members, follow marketing technology trends. Membership. 1 CAE credit. .
Check out what James Young at Product Community has to say about building and using a communityengagement funnel. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters memberengagement.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Learn how to conduct a communication audit and what to do with the results.
Byline: David Freeman & David Butler Building a Future-Proofing Strategy – How to Diversify Your Non-Dues Revenue Part 2 We can’t predict the future, but we can prepare for it. Diversifying your non-dues revenue (NDR) sources. […]. One of the best ways to future-proof?
Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Hear about some major considerations for online engagement. Driving Revenue when the Engine Stalls. More info/register. Host: Matchbox Virtual Media.
They also describe how credentialing programs can help your association increase memberengagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission.
The weekly list of free educational events and resources for the association community…. Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Non-Dues-A-Palooza Digital Backstage Pass.
Only a few have integrated AI into their operations, primarily in marketing and communications. Explore ways to use your data to monitor your organizations health and performance, improve segmentation and personalization, identify member needs, trigger helpful automations, and deepen memberengagement. 1 CAE credit.
Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. Host: Hopskip. More info/register.
Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Hear about some major considerations for online engagement.
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