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Only a few have integrated AI into their operations, primarily in marketing and communications. Im happy to feature it as long as its not product-centric. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Trade show floor decisions. More info/register.
Add-On Products. I’ve written about personalizing the memberexperience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable. Advantages.
Its not a product or a transaction When you join an association, you are making the decision to be a part of a community You are making a statement to the world about who you are and whats important to you. Im happy to feature it as long as its not product-centric. Membership crisis. Membership is a relationship. 1 CAE credit.
Im happy to feature it as long as its not product-centric. Rowing in the Same Direction: Using Communications to Drive Team Alignment Consider the challenges when communications is done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change. Fri 3/7 at 12 p.m.* More info/register.
It’s vital to provide content that’s truly engaging to increase members’ productivity with continuing education programs. Continue reading to learn more about incorporating an association learning management system (LMS) to increase the productivity of your members. Create timely courses and keep members informed.
Product development. She also shares examples of companies who built successful products but lost sight of what made them great. Associations, how can you help member employers? Snack pack How to ensure your association’s communications cut through the inbox clutter. Microlearning. Fri 2/7 at 12:30 p.m.*
Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Use Webinars to Communicate. Onboard New Members. We're doing weekly events, all about fostering deeper connections between you and your members.
I’m happy to feature it as long as it’s not too product-centric. Fri 11/8 at 4 p.m.* – The Value of a Veteran Hiring veterans or military spouses offers benefits like strong work ethic, adaptability, and leadership skills, as they bring valuable experiences from their time in service or association with those who serve abroad.
I’ll be happy to feature it as long as it’s not product-centric. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Tech Tools to Make You Immediately More Productive. Hear the perspectives and experiences of healthcare association professionals in building trust with their members and the public.
Data governance is the formalization of behavior around the definition, production, and usage of data to manage risk and improve quality and usability of selected data.” Put People First Your data governance policy will be a document that reflects your organization’s unique culture, teams, and members.
Whether its more straightforward things like content creation – having ChatGPT write a blog post for you – or assistance with optimizing events and the memberexperience, theres hope that associations can save time and deliver on the value proposition like never before. and ChatGPT are no different.
Product ideas. James Young at ProductCommunity shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Memberexperience. How Well Do You Know Your Members?
Up until now, technology has been applied to increase our productivity and efficiency, helping us to do our jobs better, faster, and cheaper. Productivity will always be important, but what we’re seeing now is that technology is not only a supporting tool, but part and parcel of the strategy itself. Changing Role of Technology.
Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. I’m happy to feature it as long as it’s not too product-centric. Hear about the key criteria for creating content that retains members. Product Marketing Manager, Higher Logic Wed 5/1 at 12 p.m. 1 CAE credit.
A powerful AMS helps your organization streamline its internal processes so that your leadership and staff can focus on the memberexperience. Engaged members will renew their contracts and recruit colleagues who help your organization grow and support your mission. It’s a mutually-beneficial relationship that you can initiate.
You’re already trying to provide a positive customer or memberexperience, and maintain strong communications with them. Let’s start with that first part, about the experience. Put Experience First. Personalize the MemberExperience. Did they view a specific product or resource on your website?
Im happy to feature it as long as its not product-centric. Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week, Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the worldand we have fun doing it! More info/register (ASAE members only).
The decisions of B2B buyersprospective customers/clients or association membersare driven more by emotional factors, such as trust and likeability, than product features. Im happy to feature it as long as its not too product-centric. Young, PhD, Founder & Chief Learning Officer, The ProductCommunity Tue 12/10 at 12 p.m.
They’ll share their needs, interests, and problems as they engage with their fellow members, and you get to hear it all because your organization owns the conversation. In this case, it’s usually most productive to reach out to a smaller group of members. Ask if these members would be willing to participate in a focus group.
I’m happy to feature it as long as it’s not too product-centric. and current CAEs to share their knowledge and experience with the exam. . They save time and when done well, can truly enhance the memberexperience. They’ll answer your questions on membership related to membercommunities (e.g.,
The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized membercommunications to those members. MTI chose online community as a tool for digital transformation.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. I’m happy to feature it as long as it’s not product-centric. Small-staff membership marketing.
The Rise of Generative AI in Content and Engagement 2024 Trend : Our survey revealed that generative AI has quickly become an essential tool for associations, enabling them to personalize interactions, streamline content production, and enhance engagement.
Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results.
This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. Solution : Tidy things up by creating product hierarchies and ensuring the entire team adheres to them. Solution : The solution to this challenge is pretty simple.
With Ideation , we’ve made getting this type of feedback a reality in your online community. If you were at our annual users conference, Super Forum , you would have seen some of this described during the Product Roadmap session. How Community Ideation Enables Effective Feedback Loops. You’re probably thinking, "Okay…”.
I’m happy to feature it as long as it’s not too product-centric. and current CAEs to share their knowledge and experience with the exam. . How do you activate your members for advocacy in 2024, when they can access all the world’s information and entertainment on a device in their pocket? Do You Trust Your Member Data?
The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. I’ll be happy to feature it as long as it’s not product-centric. Intriguing, isn’t it?
Nominate your new product, member program, partnership success, or organizational change that propels your association toward its mission. Chapter communications. Billhighway explains how to help chapter leaders become better communicators so they can more effectively run and promote their chapters. Fri 11/3 at 4 p.m.
To support our customers on this journey, let’s explore the latest and greatest ways to strengthen your knowledge and get the most from our products and resources. From marketing automation to customer experience to all things community, happy learning with Higher Logic! Live Distance Learning Training. Take courses here.
Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Next gen membership #2. Content marketing. More info/register.
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. Wellness Check. Host: ASAE.
But, judging by ASAE Collaborate questions on the topic, creating a vibrant community is a challenge for most associations. Check out what James Young at ProductCommunity has to say about building and using a community engagement funnel. Member app. I’m happy to feature it as long as it’s not too product-centric.
Three technology innovations associations should embrace for a better memberexperience. How can your association deliver the experience your members have come to expect? The study found that 59 percent of consumers say companies need cutting edge digital experiences to keep their business. Explore Nimble AMS.
I’ll be happy to feature it as long as it’s not too product centric. Fri 3/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Host: Community By Association.
Association membercommunications. Interested in grading your association communications? I’ll be happy to feature it as long as it’s not too product centric. Presenters: Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL. Improve Your MemberExperience with Smart Data Management.
James Young of ProductCommunity describes a twist on mentoring. By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Congratulations, Dean!
These three should be on your priority list to ensure a great memberexperience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great memberexperience. Keeping up with member expectations. It also helps you to establish trust with your members.
I’ll be happy to feature it as long as it’s not too product-centric. Fri 5/29 at 12 p.m.* – 3 Ways To Lower Anxiety & Boost Productivity: How To Gain Momentum In Uncertain Times. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Stay safe, stay well, take care. Host: rasa.io.
An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. If your organization wants to improve staff processes, enhance the memberexperience, and boost your ROI, choosing an AMS will give you a competitive edge. Increase efficiency.
To deliver a great memberexperience, you must keep mistakes to a minimum. . Not personalizing membercommunications. . Sending generic member emails does nothing to show members you understand and care about their needs. But sending targeted, personalized communications does.
I’ll be happy to feature it as long as it’s not too product centric. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. It is used to drive marketing campaigns, anchor sales conversations, and fuel the memberexperience.
It also teaches a valuable lesson: indirect communication is rarely accurate. Unless your business technology, including your online community platform, association management system (AMS) or customer relationship management software (CRM) talks to one another directly, the information they collect won’t reach its potential.
I’ll be happy to feature it as long as it’s not too product-centric. Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable MemberExperience. 5 Tips to Deliver a Better MemberExperience: How to Present Your Member Benefits for Max Engagement.
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