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The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
Only a few have integrated AI into their operations, primarily in marketing and communications. Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance memberexperiences, and unlock new opportunities for growth.
Learn what emergencies are keeping meeting professionals up at night in 2025, how to set clear roles and responsibilities as part of a crisis communication plan, and what that looked like at some of the highest profile gatherings in the country, including the Super Bowl. More info/register (ASAE members only). More info/register.
Memberrecruitment. Mary Byers explains why you need one (at least) and what questions will help you identify your competitive advantage overall and for different member segments. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication? More info/register. Location: New York, NY.
So, how can an association recruit and retain staff in this job seeker’s market? . Here are three tips to embrace a modern association management software and increase staff recruitment and retention at your organization. . Discovering the best technology for your organization can make or break an employee’s experience.
Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.
Maybe you’re struggling with: Retaining and recruiting more members. Communicating a compelling value proposition. Reach Your Association Members with the Benefits They Need. You can maximize their membership value by providing members with the connections and resources they care about the most, year-round.
The goal: Every year, bringing in new members is likely to be on your association’s list. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Looking to personalize and target your email communications strategy to different member segments?
Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically.
They save time and when done well, can truly enhance the memberexperience. From standard operating procedures to communication styles and even long-range goals, we all have a lot to learn from each other. Learn how to find and recruit diverse candidates, set clear expectations, and develop a transition plan.
They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.
A powerful AMS helps your organization streamline its internal processes so that your leadership and staff can focus on the memberexperience. Engaged members will renew their contracts and recruit colleagues who help your organization grow and support your mission. Help your members thrive, and they can help you.
Use this information to plan realistic project timelines, learn from the experiences of others, select vendors, and assemble project teams. Aptify shares 50 ways to boost memberrecruitment and retention. Find out about the magic question that provides information re alignment, sentiment, and communication opportunities.
Like many associations, they did not have a 100 percent renewal rate, but were hesitant to utilize the marketing tools that were available but unfamiliar to them, for fear of making a mistake that would negatively impact the memberexperience. Getting in touch with members through automation.
Lessons in Advocate Recruitment to Ready You for 2025 From old-school traditional to the latest in social and AI technologies, learn the tactics and strategies you’ll need to position yourself and your program for advocacy success in the new year. More info/register. More info/register. 1 CAE credit. More info/register.
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago. Membership recruitment and retention aren’t isolated processes. What information do your members need at a specific time?
Creating a clear communication plan to detail the shift in offerings and address potential member concerns is a necessary strategy in navigating change. . Continue reading to learn how to develop a communication plan and effectively announce pricing changes at your association. . Add more value to the memberexperience.
“I don’t need to increase retention rates or recruit new members.” – said no association professional ever. Most association are focused on improving member retention and increasing membership , even when membership times are good. Over the last year, associations have reinvented themselves and created amazing member value.
As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. However, that doesn’t mean you forget recruitment efforts altogether!
TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Hear about the key criteria for creating content that retains members. Host: UST Education Speaker: Leona Dalavai Scott, President, JEP Marketing Communications LLC Tue 4/30 at 11 a.m.
Your membership recruitment efforts worked! You have new members. It’s the same with new members to your association. That’s why member onboarding is so important. Start by thanking new members for their membership. If you need new members to do something, be sure to state clearly what you need them to do and why.
For associations, attracting, engaging, and retaining members is a continuous effort. Add to that members’ preferences for convenient digital communications and virtual networking, plus your need to engage with members virtually at a time when you can’t rely on face-to-face activities. It’s a challenge.
To deliver a member-centric experience at your organization, you’ll need the right technology. Consider adopting modern association management software (AMS) to drive memberrecruitment. An AMS is an invaluable tool to optimize your operations and boost memberrecruitment and retention. .
Host: UST Education Speakers: Julie Duncan, Association Practice Leader, and Jenni Glaze, COO, US Transactions Corporation Wed 11/1 at 12 p.m. – Don’t Be a Data Hoarder: 5 Steps to Recovery Data hoarding wastes staff time, creates a bad memberexperience, and costs your association revenue. 1 CMP credit. . More info/register.
Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. Register here. (1 1 CAE credit). Wed 2/10 at 3:00 p.m.
How can you continue to attract new members to your organization? For large associations and labor unions, membership recruitment is a never-ending project. What strategies will you use for recruiting new members? And what tactics will you use to achieve your recruitment goals? So, how do you increase membership?
Your contributions will help identify common pitfalls, communication gaps, and processes that challenge the association community. – Top 10 Membership Strategies for 2024 Learn ten new strategies for recruiting sustainable new members, strengthening engagement, and increasing retention. AMS/CRM selection survey.
Association management software (AMS) is technology that can manage all aspects of your membership, helping you recruit, engage, and retain members. An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. Increase efficiency.
Membership recruitment is a never-ending project. Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. As members go out the back door, you must keep new ones coming in the front. Get it now.
Chapter communications. Billhighway explains how to help chapter leaders become better communicators so they can more effectively run and promote their chapters. They describe how to first improve your communications (and relationships) with chapters so volunteer leaders are more receptive and aware of your messages and resources.
Your association and chapters vie for your members’ attention and time, so how do you become membership partners instead? Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at memberrecruitment, engagement, and retention. How Well Do You Know Your Members?
What can you do to recruit new members when money is tight? Attracting new members to your association is always a top priority. Here are six effective ways to get past the price barrier and encourage more members to join your association: Offer budget-friendly payment options. How to personalize the memberexperience.
The experience of being a newbie may be tucked into the back of your mind and the details fuzzy or rewritten in an I remember when… context. Being part of a new group gives you perspective of a new memberexperience. How do they recruit? Will I attend again? What do they do for on-boarding?
Association membercommunications. Interested in grading your association communications? Presenters: Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL. Amanda Bow , Director of Marketing & Communications, Association of School Business Officials International. 1 CAE credit.
The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. Data Segmentation and Its Huge Impact on the MemberExperience. Wed 5/15 at 10:30 a.m.
Diversity is a vital component to recruiting more volunteers because it strengthens your volunteer program by offering a highly skilled volunteer base. Ensuring your DEI volunteer group is both diverse and inclusive should be a priority as you begin to recruitmembers to volunteer. Recruit a diverse group of members. ?
Remember, investing in new technology not only brings benefits to your organizational operations , but it improves the memberexperience. According to the Community Brands Study, there’s a direct correlation between innovative technology and member satisfaction.
Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable MemberExperience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. . – Fri 1/28 at 1 p.m. More info/register.
Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. The memberexperience. MemberSuite suggests how to reevaluate the memberexperience and apply what you learn. The survey closes next week so don’t delay.
Dana Freker Doody, VP of Corporate Communications, The Expo Group. What Can You Learn from Gaming That Will Boost Member Engagement? You association needs to leverage a strong platform to deliver a world class memberexperience. Presenter: Amalea Hijar, Associate Director, Member Strategy, American College of Cardiology.
Organizer: Meena Dayak, founder, Associations Catalyzing Entrepreneurship (ACE), and Vice President, Integrated Media & Communications, American Public Power Association. Turn Member Engagement and AMS Data into Effective Marketing. Member data tells us how to communicate, not the other way around.?A Host: PropFuel.
Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters member engagement.
The ROI MemberRecruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Host: Community By Association.
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