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Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
Rowing in the Same Direction: Using Communications to Drive Team Alignment Consider the challenges when communications is done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?
Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content. They explain how five associations addressed common challenges and objections to sponsored content and how they use it to generate revenue and member engagement. More info/register (ASAE members only). Sponsored content.
Associations, how can you help member employers? Snack pack How to ensure your association’s communications cut through the inbox clutter. Sarah Sain, CAE, Naylor Association Solutions The power of personalized member engagement: why its critical for associations and how to get started.| More info/register.
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Education revenue. Take away actionable strategies to boost sponsorship revenue and create lasting partnerships. More info/register. .
Only a few have integrated AI into their operations, primarily in marketing and communications. Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance memberexperiences, and unlock new opportunities for growth.
If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. AMS selection. 1 CAE credit. More info/register.
The spotlighting will be on transformative technologies and strategies that are revolutionizing how associations elevate member engagement, craft impactful communications, leverage strategic marketing, design transformative events, and deliver elevated education. More info/register (ASAE members only). You just need a plan.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Luke Burgis [A revealing one to ponder.] Tax reform threat. More info/register. More info/register. 1 CAE credit. More info/register. More info/register.
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
The latest Association Trends Study found 55% of association professionals prioritized enhancing the memberexperience with a technology purchase. Other important priorities included improving the efficiency of business processes, attracting new members, growing revenue, and improving efficiencies through automation.
James Young at Product Community shares ten revenue-generating product ideas. Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. How Well Do You Know Your Members?
While the way you align your proposed membercommunity with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. And that can ladder up to your growth and revenue. So what is memberexperience and why does it matter? What is memberexperience?
For most associations, membership dues represent the single largest source of revenue. So, it’s probably not too surprising that the 2021 Association Trends Study shows that those who work at associations see increasing membership and improving member retention as their top two most important activities in the coming year. .
Are you looking for new ideas to increase association revenue? Maybe you’ve tried refurbishing your online store , improving your professional education program, or personalizing the memberexperience , and you’re still falling short of your association goals. Secure sponsorships with well-connected members.
Maybe you’re struggling with: Retaining and recruiting more members. Communicating a compelling value proposition. Reach Your Association Members with the Benefits They Need. You can maximize their membership value by providing members with the connections and resources they care about the most, year-round.
Association membercommunications. Interested in grading your association communications? MemberSuite tackles one of the most perplexing questions about the future of conferences: how to provide an integrated experience at a hybrid conference —and why you should. . Educational coaches. Tue 4/6 at 1 p.m. – 1 CMP credit.
A powerful AMS helps your organization streamline its internal processes so that your leadership and staff can focus on the memberexperience. Engaged members will renew their contracts and recruit colleagues who help your organization grow and support your mission. It’s a mutually-beneficial relationship that you can initiate.
Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Hear the perspectives and experiences of healthcare association professionals in building trust with their members and the public. Presenters: Mike Tringale, vice president, communications and public affairs, for the Consumer Healthcare Products Association.
Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” GrowthZone explains how to improve morale and reduce employee turnover by providing a more enjoyable, rewarding, and humane work experience. Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. CAE credit.
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. More info/register (ASAE members only). Small-staff membership marketing. Content curation.
Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.
Hear about the funding-first approach to budget building and how prioritizing budgeting for revenue and support on the front-end of the budget building process helps with funding assessments and aligning and scaling programs, activities, and operations to available funding. How Well Do You Know Your Members? 1 CAE credit. . –
Hear about the key criteria for creating content that retains members. Host: UST Education Speaker: Leona Dalavai Scott, President, JEP Marketing Communications LLC Tue 4/30 at 11 a.m. Benchmarks for Success Dive into Higher Logic’s most recent association email, community, and memberexperience survey data benchmarks.
Reduce staff turnover by providing a more enjoyable, rewarding and humane work experience. GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health.
. – Advocacy for Associations: Keeping Members Engaged All Year Long As the Congressional Management Foundation put it, “direct constituent interactions have more influence on lawmakers’ decisions than other advocacy strategies.” Do You Trust Your Member Data? Learn how data silos alienate members and how to fix them.
Chapter communications. Billhighway explains how to help chapter leaders become better communicators so they can more effectively run and promote their chapters. They describe how to first improve your communications (and relationships) with chapters so volunteer leaders are more receptive and aware of your messages and resources.
Wondering how your association can stay relevant, effectively connect with younger members, save staff time, increase revenue, and boost retention? Before MTI adopted an online community, it was short on staff, didn’t have an AMS, and its revenue was decreasing. 2600% revenue growth in 14 years. How do they do it?
A recent study on member engagement by Community Brands shows that members place increasing value on having ways to connect and learn year-round. Providing an online community is an ideal way to deliver a great memberexperience and keep members involved every day. Nimble Communities is built on the?Salesforce
The wheel is moving toward a better memberexperience. Result 1: Your content becomes more relevant to your members. Your members like receiving emails from you when the emails are about something they’re interested in. Like IASBO, they’ve broken out their member types and now send personalized content for each member.
Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results.
Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters member engagement.
Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone! Encompassing demographics.
CEOs and hiring managers use the cover letter as a barometer to gauge a candidate’s ability to effectively communicate. This is an ideal time to showcase your written communication skills to get the job. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. More info/register. Host: Feathr.
Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. Register here. (1 1 CAE credit). Wed 2/10 at 3:00 p.m.
The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. Some associations are experimenting with a membership model that includes free online education.
To be effective today, the association knew they needed a membercommunication strategy that delivered a personal and valuable experience to members. This targeted, personalized approach has been especially successful at engaging and recruiting more members under age 35. Campaign #2: Engaging Current Members.
How can associations provide corporate partners with valuable access to their membercommunities ? That’s the question the Professionals for Association Revenue asked several association executives and consultants. More info/register (members only). Sponsorships. 1 CAE credit. More info/register. More info/register.
Are you looking for new ideas to increase association revenue? Maybe you’ve tried refurbishing your online store , improving your professional education program, or personalizing the memberexperience , and you’re still falling short of your association goals. Break the mold and increase your event revenue. 2.
By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. The secret might lie with those who have already been part of your journey—your lapsed members.
When our organizations are guided by end-user feedback, we’re more effective, we create more satisfied members and customers, and ideally, we increase our revenue. This dedicated space for feedback allows members and customers to help you build a better experience. But first, let’s get into how Community Ideation works.
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