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Association Brain Food: 6.21.24

Reid All About it

Learn about strategies and tactics to help you attract and convert higher-paying customers with less effort, and without sacrificing member value. Hosts: crisis communications experts Adele Gambardella and Chip Massey Tue 6/25 at 12 p.m. These calls are joined by ASAE leadership as needed to answer any questions from members.

Arlington 264
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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. Here are the educational events scheduled for next week. More info/register.

Tucson 262
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Association Brain Food: 8.30.24

Reid All About it

The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales.

Video 213
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Association Brain Food: 11.1.24

Reid All About it

Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Member workplace challenges. Why do content strategies fail —and what can you do about it?

Revenue 258
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Association Brain Food: 10.4.24

Reid All About it

Impexium dives deep into the details of membership renewals , such as the difference between retention and renewal, metrics, reasons members don’t renew, and, best of all, solutions for your association’s renewal challenges. Content strategy. Call-to-action (CTA). Workplace challenges. More info/register. More info/register.

NJ 258
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Association Brain Food Weekly: 7.9.21

Reid All About it

Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.

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Pulling it All Together: The 360 Degree Marketing Communications Strategy

Guilt by Association

Most of us are continually refining our objectives, strategies and technologies. These days, we’ve seeing another branch of the conversation emerge and begin to dominate: How does everything fit together in a single, cohesive marketing communications ecosystem? Each of our communities has different inclinations, biases and preferences.