Associations Now

AUGUST 28, 2023

The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members. Here’s a look at some of the strategies and marketing tactics that stood out in the report.

Report 98

Report Recruiting Recruitment Innovation 98

Association Success

MAY 28, 2019

How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission.

Survey 113

Survey Social Media Member Research Marketing 113

Fonteva

FEBRUARY 9, 2021

Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. As we begin this new year, refreshing and revitalizing your member engagement strategies might be just what you need to ensure success for 2021.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Smooth The Path

AUGUST 30, 2016

This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.

Las Vegas 79

Las Vegas Member Insights Member Research Survey 79

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Three Ways to Make Your New Member Onboarding Program the Best It Can Be.

Organization 108

Organization Member Engagement Member Experience Video 108

Smooth The Path

OCTOBER 4, 2016

Our solutions are not the exact solutions members need to solve their problem. We are boring so members tuned out long ago. Or the communication is too complex. Or the message doesn’t resonate. Or we spam them too much. Or we didn’t tell them enough.

Price 127

Price Member Experience Products Conference 127

Socious

SEPTEMBER 30, 2016

Completed by member research and association expert Amanda Kaiser, the study also delves into how and why those associations are innovating, as well as why other associations may be struggling. Step 3) Define Your Strategy. How do you want the relationship with your members to change or improve? Step 4) Act.

Innovation 100

Innovation Membership Management Process Products 100

Smooth The Path

AUGUST 6, 2018

The results of years of member research show that high-performing professionals tend to move through three stages during their career. Here is another way to look for gaps in your association’s value proposition. Stage Two: Team Success. After professionals achieve personal success, they start focusing on team success.

Association Value 84

Association Value Member Research Team Industry 84

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Innovation 74

Innovation Member Insights Member Experience Member Engagement 74

Achurch

SEPTEMBER 23, 2019

Team members make eye contact with each other and talk energetically with each other. Team members connect with each other and not just the leader. Team members research ideas outside of the boundaries of the team and bring back the best ideas. Water-cooler or hallway conversations carry over into the team meetings.

Team 79

Team Member Research Communications Leadership 79

Membership Marketing

JULY 11, 2024

So, the issue for associations is how to find ways to better understand and communicate their value. Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency.

Report 40

Report Marketing Member Research Innovation 40

MemberClicks

FEBRUARY 29, 2024

The board of directors looks at long-term strategy and governance. Rather, their role is to finesse day to day operations to be sure the organization proceeds in a way that is in line with the values and strategies of the association as a whole. They also help execute the strategies that the board has decided on.

Committee 52

Committee Organization Leadership Strategy 52

Smooth The Path

APRIL 24, 2018

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Not in a bad way, we are all self-centered. and their attention is scattered.

Member Engagement 95

Member Engagement Marketing Organization Member Insights 95

Reid All About it

JULY 5, 2024

Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. In one of my past association jobs, members raved most about our daily curated news update—articles we found and selected for multifamily homebuilders and their industry partners.

Strategy 270

Strategy Education Content Tips 270

CSAE

JUNE 27, 2023

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. The change was communicated to members in as timely a way as possible.

Committee 40

Committee Team Library Review 40

Sequence Consulting

JANUARY 14, 2025

Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. Members will feel understood, and their perceived value of your offerings will grow. Work with experts.

Member Engagement 72

Member Engagement Tips Recruiting Recruitment 72