Remove Communications Remove millennials Remove Recruitment
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Association Brain Food: 8.1.25

Reid All About it

They describe the benefits of microcredentialing and digital badge programs for associations , such as expanding your audience (hello Gen Z and millennials), helping members gain new in-demand skills, strengthening employer partnerships, and boosting revenue. Recruiting Gen Z. 1 CAE credit. 1 CAE credit. More info/register.

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Highlights from the 2025 Membership Marketing Benchmarking Report

Membership Marketing

Value Proposition Uncertainty Defining and communicating their value proposition remains a challenge for some associations. You’ll find deeper analysis, trends by association type, and actionable ideas to strengthen your recruitment, retention, and engagement efforts. You can access the report with this link.

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April is National Volunteer Month. Do you know where your volunteers are? 

Candid

So, what can nonprofits do to recruit these essential volunteersand retain them? Answer: a smooth sign-up and onboarding experience, strong communication, impactful results, and a feeling of appreciation. Recruiting and retaining volunteers is a year-round endeavor beyond National Volunteer Month. Fundraisers need to adapt.

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19 socially responsible companies to inspire your CSR efforts

Bonterra

In fact, 79% of Gen Z and 81% of millennials say businesses must do more to help consumers make sustainable purchasing choices. Supply Chain Investment Program: This program provides grants to organizations working to address issues like forced labor, ethical recruitment, and supply chain traceability.

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How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

Some companies naturally attract millennials. Lean on research, including studies and surveys, that flat-out asks millennials what they want. One such study, done by the Intelligence Group and reported on by Forbes , sheds light on how members of Gen Y, otherwise known as millennials, prefer to work. Communicate Effectively.

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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.