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Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works.
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. The future for event planners. Good question. CAE credit.
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Chapter sponsorships. More info/register.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Presenter: Heather McNair, Chief Community Officer, Higher Logic. Virtual event sponsors/exhibitors.
Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs.
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs.
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Communicating Through a Crisis. Crisis communications has gone from an occasionally mentioned discussion point to now a trending topic. Understanding the Digital Ad Revenue Potential of an Association App. More info/register. Host: Matchbox Virtual Media.
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Building Community for Your Virtual Event. Explore how to create a sponsorship strategy that will generate revenue through sponsorships, partnership and other sales opportunities through in-person and digital events. Content Forum Weekly Community Chat.
Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Driving Revenue when the Engine Stalls. More info/register. Host: Matchbox Virtual Media.
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. This CEO dialogue will include real case examples and examine key topics including the timeframe for decision-making, board involvement, refund policies, and communication with registrants. Crisis Communications Expert Adele Cehrs. More info/register. Wellness Check.
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Hear about communication strategies that top crisis managers deploy to deal with the unplanned and get out of the news when it occurs. How Nondues Revenue Can Help Associations Thrive During (and Beyond) COVID-19. More info/register. Host: Matchbox Virtual Media.
Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. marketing and communication professional. Megan Burke Roudebush, Fast Company ).
The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Host: Community Brands.
Chapter leader communication. This week, Billhighway writes about communicating with chapter leaders —the most amazing volunteers of all. They share guidelines on the best communication style, options for different types of virtual meetings with chapter leaders, and ways to provide chapter leaders with news, resources and advice.
They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Learn how to create and use a strategic communications plan for your speakers, sponsors, and attendees. Association membership app. to 4:30 p.m.
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Explore virtual experience quality filters that will best position your event for participation, value and revenue. Growing Non-Dues Revenue in Times of Crisis & Beyond. We’ll also touch on the tech because we know it’s on your mind! More info/register.
Your non-dues revenue doesn’t have to suffer when you move to virtual. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Crisis Communications Expert Adele Cehrs. Smart surveys can turn your communications strategy into a fine-tuned, sophisticated engine of revenue. Virtual event sponsorships.
Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community. More info/register. More info/register.
Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. 5 Key Tactics for Financial Communications to Your Board. Learn how empathy needs to be incorporated into financial problem solving, messaging, and communications.
MemberSuite suggests taking advantage of this opportunity to rethink your relationship with corporate revenue partners —sponsors and exhibitors—and work with them to find new ways of generating non-dues revenue for your association. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Sponsors and exhibitors.
They explain how communication plays a huge role in that effort. Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs.
In addition to ensuring that the necessary technology tools are available, managers need to communicate information about project workflow and set clear guidelines and expectations for employees. Crisis Communications Expert Adele Cehrs. 6 Non-Dues Revenue Opportunities Hidden in Your AMS. More info/register. 1 CAE credit.
Non-Dues Revenue: How Associations Can Diversify Their Revenue. Learn what constitutes non-dues revenue, why non-dues revenue is so important to associations, how to analyze if you are doing well or not and if non-dues affects your member model/pricing strategy, some key non-dues revenue areas, and the importance of partnerships.
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Learn how to find new ways of working that take into account the world we’re living in right now, use ongoing culture management to drive results, and use video communication to bring back passive transparency and create inclusive hybrid work experiences.
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