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The report covers all aspects of recruitment, engagement, and retention, plus expanded and new sections on AI, generational issues, workforce development, and membership research. Learn how one small team redefined video as a tool for recruitment, outreach, and trust-building in an industry most people haven’t even heard of.
Only a few have integrated AI into their operations, primarily in marketing and communications. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. You dont have to be an ASAE member to attend this consultant-organized event. Trade show floor decisions.
What do you lose by making your organization more transparent? He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. But is your organization up to the challenge? Are you okay with sharing your answers with everyone?
Discover how forward-thinking organizations are leveraging artificial intelligence to make data-driven decisions and maximize member value. AI is allowing organizations to work smarter, analyze data more effectively, and deliver tailored experiences at scale. Artificial intelligence (AI) is transforming the way associations operate.
Find a list of organizations to support in the Helene Response & Rebuild: Western North Carolina Resource Guide. Sherry Budziak at.orgSource talked with Tom Morrison, CEO of the Metal Treating Institute, about how his organization respects tradition while embracing innovation and change. Sponsorships. Membership value.
Member recruitment. Navigating Through Change (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week, Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the worldand we have fun doing it! Host: Community Boost Tue 3/4 at 12 p.m.
. – Documentary-Style Storytelling (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register. 1 CAE credit. More info/register.
Recruiting awards judges. OpenWater shares proven strategies for recruiting judges for an association awards program , even if members say theyre too busy. SEO industry r esearch predicts a decline in organic search traffic. Organizer: Association Women Technology Champions Mon 5/12 from 5:30 to 7:30 p.m. Website traffic.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
Tracking members responsiveness to your communications can reveal how receptive they are to your messages. High member retention can help your organization maximize its ROI because: Member retention is more cost effective than acquisition. What percentage of your overall member population participates in events? Email open rates.
Beyond immediate financial penalties, the reputational damage and loss of member trust could have long-lasting implications for membership retention and recruitment. Incident Response Do we have a clearly defined incident response plan that includes communication protocols for members and stakeholders?
Elizabeth Stice at Current offers a slant from outside our industry on why membership organizations are worth the effort. You dont have to be an ASAE member to attend this consultant-organized event. Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting Mon 4/21 at 8 a.m. Membership benefits. More info/register.
Uncertainty is draining on an organization, never more so than when the uncertainty is around the chief executive. A leaders abrupt departure can throw a wrench in an associations best-laid plans, but most organizations are ill-prepared for it: According to one study, less than half of nonprofits have a written succession plan.
Value Proposition Uncertainty Defining and communicating their value proposition remains a challenge for some associations. Innovative Successes Association executives shared many innovations they have implemented over the past year to strengthen their organization. You can access the report with this link.
The second signal is that only an estimated 20% of donors make a second donation to the same organization; according to the Fundraising Effectiveness Project’s (FEP) 2024 Q3 report, only 13.8% Generative AI tools like Gemini or ChatGPT can help organizations craft more compelling stories. of new donors gave again the next year.
The weekly list of free educational events and resources for the association community The health of an organization is directly proportional to the speed at which truth travels within it. Matt Locke at Attention Matters suggests three tactics for making your organization seem like a safe choice. Tax reform threat.
To power your operations, you need to recruit and retain a strong team of staff and volunteers. To raise enough funds to sustain your programs and services, you need to convince your community that your cause is worthy of support. Create educational modules that cover the basics of your organization in a logical sequence.
. – Association Automation: Work Smarter (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register. More info/register. 1 CAE credit. .
If you run an association or are simply interested in launching a membership program at your organization, youve likely done your research on the benefits these programs have to offer. paying membership fees) to the organization. In association membership programs, individuals become members by regularly contributing (i.e.,
Clowder explains how a membership app helps you break through the noise to become an effective member communication channel and hub for all the resources and experiences members value. Host: KiKi L’Italien, Association Chat Guest: Sheri Singer, Chair of ASAE’s Development Committee and founder of Singer Communications Tue 11/26 at 1 p.m.
It’s a cyclical process: organizations must evolve to engage … and engage to evolve. From experience, organizations that can shift and strategize with new trends are those reaping the rewards of stronger, more sustainable memberships. For many organizations, all energies are directed toward a single, once-a-year, crown jewel event.
Persistent gender gaps in leadership and compensation Nearly seven in 10 nonprofit workers identify as women, yet theyre underrepresented among leaders and receive unequal pay, especially at large organizations. Heres the data behind these stark realities. What to know about U.S. nonprofit sector demographics. Today is U.S.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.
In a recent conversation with an executive at an individual membership association, he noted they could not obtain additional funding to support recruitment or renewals because leadership claimed the association “lost money on every member.” The bottom line is that for most associations, serving members is why the organization exists.
Leverage your board members’ unique strengths and passions to drive your organizations mission forward. I also encourage organizations to invest in board development training. BrianWalton from the Save Our Seabirds Engage board members with meaningful, passion-driven roles. If you don’t, you need to get one!
1,400+ association execs have completed this course and learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership. You don’t have to be an ASAE member to attend this consultant-organized event. Save $50 with promo code BRAINFOOD. .
Read about their sold-out guided exhibit tours, one-day showcase of local startups and service organizations, recruiters row, and AI showcase. Josh Bernoff, a respected voice in the publishing industry, recently pulled out of a speaking engagement at a large national organization. Speaker contracts. 1 CAE credit.
Host: Association Women Technology Champions Speakers: Danielle Duran Baron, Vice President, Marketing, Communications & Industry Relations, School Nutrition Association Jen Lewi, Founder & CEO, Design Your Next Step *All events are online at Eastern Standard Time unless otherwise noted. Listen to case studies from confex organizers.
The 1,000+ association execs who completed the course learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership. Learn how to plan for and manage an unexpected challenge, crisis or public scrutiny of your organization. More info/register.
Fri 7/18 at 12 p.m.* – Marketing Mindshare: AI in Action—A Virtual Lunch Chat Are you curious how your association marketing colleagues are using AI in their organizations? Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting Mon 7/21 at 8 a.m. – Organizer: Association Women Technology Champions Wed 7/23 at 12 p.m.
Volunteer leader recruitment. Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m. Membership survey.
Member recruitment. YourMembership describes 13 tactics used by small-staff associations to attract and recruit new members. Surviving and Thriving in a Challenging Environment: Strategies for Certification Organizations Explore how organizations can not only survive but thrive amid funding cuts and broader systemic challenges.
By assembling a diverse group of passionate individuals and organizations around your cause, your nonprofit can tap into more resources, skills, and perspectives to amplify your impact. Building a truly beneficial community partnership requires time and effort. Start by researching organizations that align with your mission and values.
So, what can organizations do to better engage and retain volunteers in 2025? So, what can nonprofits do to recruit these essential volunteersand retain them? Here are some suggestions for this National Volunteer Month: What do your volunteers need from your organization? Census Bureau and AmeriCorps, the U.S. in 2022-23.
Do not use “canned” invitations when growing your network, but do pay attention to what is on a person’s profile and communicate accordingly. This is crucial because executives, and often staff, become the face of your organization. Networkers who find your association, will no doubt also find you, and vice versa.
For instance, CSR initiatives may include environmental sustainability efforts, ethical labor practices or fair trade, philanthropy, or community engagement. A socially responsible company is one that engages in CSR efforts and integrates these practices into their organization. CSR fun fact: In 2024, GE Aerospace gave $21.5
However, managing that communication manually takes time that most organizations don’t have. You’ll see real examples of how other organizations are using it to save time and improve outreach. And when there’s no time, communication slips through the cracks. It also helps you communicate smarter. The solution?
The communication channels used to promote the event, and the response and conversion rates from supporters. Example: The communications committee for the PTO might manage marketing efforts for a P2P campaign. Example: The communications chair who leads the communications committee.
Nonprofits are crucial for communities, but they face significant hurdles. These organizations face many common challenges like securing sustainable funding, managing volunteer engagement, and navigating internal dynamics that can hinder their vital work. Diversifying revenue is not just about survival, it’s about sustainability.
It’s a Hub for Local Community Engagement Whether you’re looking to recruit volunteers or raise awareness for local causes, Facebook groups and events connect you directly with your community. Here’s what to include: Page Name : Use the full name of your organization so you’re easy to find.
“We preserve the land for future generations so visitors can walk in the footsteps of those who fought for our freedom,” says Lawrence Swiader, chief digital officer of the organization. For an organization that depends heavily on foot traffic to drive revenue and awareness, the pandemic was deeply disruptive. “As
Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”.
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Let’s dive in!
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
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