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Data-Driven Strategies to Revolutionize Your Association’s Content Marketing

Association Analytics

During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? Leveraging predictive analytics can help associations anticipate member needs and behaviors, and be the proactive organization that modern members are searching for.

Content 169
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Leading with communication: Anita Brikman’s strategic vision for associations

The Association 100

Dive into a world where leadership meets strategic communication in the latest A100 podcast episode featuring Anita Brikman, president and CEO of the Plasma Protein Therapeutics Association.

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Cast Video with Strategy to Create Stellar Communications 

.orgSource

I’m glad to see so many organizations producing compelling content. In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. An Entrepreneurial Approach to Risk, Courage, and Transformation,” video was still a communications outlier.

Video 88
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Three Strategies for Effective Communication Between Your Board and Members

Associations Now

One association CEO shares how his organization has created opportunities for board members to better understand member needs. Doing so has helped promote transparency and allowed the broader community to be heard. For example, an online community can be a great space to initiate communication between the board and members.

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Localization: Revolutionize Your Global Content Strategy

Speaker: Zak Haitkin, Localization Manager

Organizations need to ensure that their brand is experienced as intended if they want to have an influence on the global market and increase overall satisfaction. The strategies you can employ to launch a successful localization project. The pinnacle of success for any business is ultimate customer and employee gratification.

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10 Member Acquisition Strategies to Grow your Organization 

MemberClicks

You don’t have much of an organization without your members. Although growth isn’t the only nonprofit KPI or focus of a good member-based professional organization, it is certainly an important factor. Thus, you’re going to need a member acquisition strategy. What is a member acquisition strategy? Let’s take a look.

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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.