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Craig Guillot, a fellow freelance writer, explains why human writers are superior to ChatGPT and other AI tools. An AI tool cant replicate that. Socialmedia for associations. Amanda Brahlek at Parthenon Management Group shares a useful review of socialmedia platforms, metrics, and trends , with a focus on Bluesky.
Only a few have integrated AI into their operations, primarily in marketing and communications. Learning Solutions Advisor, and Dr. Choose to attend any or all 30-minute demo sessions in this free event for members and non-members who are interested in learning how associations can use marketing tools to better deliver communications.
The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Host: Community Boost Tue 3/4 at 12 p.m. Host: Community Boost Wed 3/5 at 12 p.m.
When you’re thinking about how to market your brand in the new year, remember that generic content might be easier to produce, but it’s also easier for people to ignore (and to be honest, it’s not even that much easier to produce, thanks to timesaving tools like marketing automation). Is Your Brand a ‘People Person’ on SocialMedia?
Socialmedia is an essential tool for associations to foster vibrant online communities and strengthen connections with their members. Using social platforms effectively, associations can create places where members feel engaged, valued, and connected to a larger mission. Contact us to learn how we can partner.
Snack pack How to ensure your association’s communications cut through the inbox clutter. Mike Stelzner , SocialMedia Examiner & SocialMedia Marketing World The advantages of psychographics over demographics and ways to gather them. | Learn how to make the most of these emerging tools.
Four Ways SocialMedia Can Add Muscle to Your Marketing SocialMedia – love it or loathe it, you cant ignore it! Social is now a vital component of every marketing campaign so lets take a look at four major benefits it can help to deliver. billion people actively use socialmedia.
We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Luckily, there are digital tools designed specifically to help you through the process! Socialmedia platforms.
What’s Possible The promise of what artificial intelligence tools as they currently exist can do is certainly intriguing. Not to mention all the agents that software tools like Salesforce are launching, chatbots that can answer questions clients or members have without having to pull a human from their mission-critical work.
Getting Attentions guide to nonprofit communications outlines three key aspects of a value proposition: audience needs, benefits received, and brand differentiators. In contrast, a nonprofit specializing in online sales might focus on its web presence and socialmedia outreach. Establish your value proposition.
The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Where community fits in: Add new, high-traffic advertising space.
Earlier today, we presented a new webinar on the big socialmedia trends that are most important for nonprofit communicators to see and embrace. Across all socialmedia (not just nonprofits), the most engaging type of content is short-form video. Every nonprofit communicator knows they need to do more video, but.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. AI tool for events. I haven’t heard about this kind of tool and maybe you haven’t either. Host: Guru Media Hub Wed 10/16 at 1 p.m. – Association AI. More info/register (ASAE members only).
Nonprofit Webinar: Considerations for Your Data Licensing Arrangement Whether for socialmedia promotion, member surveys, or email campaigns, a data licensing agreement is often at the center of arrangements concerning the use and transfer of consumer data. 1 CAE credit. . 1 CAE credit. More info/register. More info/register.
This GivingTuesday, you may want to try something a little different as part of your socialmedia strategy : Consider socialmedia sharing and engagement as a form of generosity. In this blog, we’ll dive into why socialmedia sharing is useful on GivingTuesday and a great way to encourage generosity.
That’s the average time viewers will spend on a socialmedia video before they decide to move on. Many have pointed to socialmedia as the cause of our shorter attention spans, although movie and television shots have also become shorter. Socialmedia microlearning experiments at Candid What is microlearning?
Does Your Crisis Communications Plan Click? As we watched the debacle play out online and on socialmedia, it became increasingly clear that even when they knew what was going on, most companies werent adequately prepared to communicate with their customers. Why Do You Need a Crisis Communication Plan?
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m. Small-staff membership marketing. Membership survey.
Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Host: ASAE Marketing Professionals Community. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios. More info/register (ASAE members only). Tue 8/20 from 11 a.m.
The Rise of Generative AI in Content and Engagement 2024 Trend : Our survey revealed that generative AI has quickly become an essential tool for associations, enabling them to personalize interactions, streamline content production, and enhance engagement. This helps ensure staff are ready to leverage AI effectively.
The Problem with Using Public SocialMedia Platforms. On the front-end sales line here at Higher Logic, we often hear organizations are happy with using socialmedia platforms as their main line of communication with and between their members. Do You Need a Private Secure Communication Channel? It's YOURS!
Associations should be aware of a wide range of software, from tools that deliver interactive content to event management platforms to solutions focused on engaging members. While your organization likely doesnt need every tool available, expanding your tech stack might be the answer to scaling your association.
As the world grapples with coronavirus, the massive impact the virus poses to events, meetings and conferences as medical officials urge social distancing is reverberating throughout the association industry. . The oft-used tool is one of the easiest ways to connect, especially for quick meetings. Socialmedia .
Your customers likely interact with you almost entirely online (as they do things like submit support tickets, tag your business profiles on socialmedia, or visit your website), making evaluating your customers’ digital experience a key step on the road to improving it. Are your digital communications tailored to customers’ interests?
Billhighway invited 16 component relations professionals to talk at the Association Component Exchange (CEX) about their favorite chapter tech tools for: Collecting chapter information and data. Host: National Institute for SocialMedia. Presenter: Tim Johnson, owner of Positive Light Media. Creating visual content.
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.
Associations have come through the pandemic with a stronger membership base and more diverse tools to communicate with it, according to a new report. The range of tools used vary, however, from socialmedia to banner ads to search-engine marketing.
At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion.
How clearly are you communicating these benefits to members? The goal is to learn important facts, such as why they joined, why they stay, how they prefer to be communicated with, and whether they prefer in-person or online events. Other options to consider are social and community listening. Simply ask your members.
How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. The right tools and strategies can increase overall member satisfaction and encourage them to renew. . How often are your members interacting with you on socialmedia? .
We have some new freebies for you, but let’s kick of the week with something tried and true… The 2021 Nonprofit Communications Trends Report. They answered these and other questions: How would you rate the overall effectiveness of your nonprofit’s communications in 2020?
Promoting these special membership events is a multi-step process that could include written invitations, videos, and socialmedia posts. Images and graphics are a great tool to give a breather between long paragraphs. This will allow you to track and apply important member data in all of your email communications.
We Already Have Similar Tools. It’s easy for your team to assume you already have communitytools. Social networks like Facebook and LinkedIn offer groups, while association and customer management platforms offer community add-ons. Socialmedia, AMS, and CRM communities offer very few features.
The Future of (C)TV is Now In the past year, premium CTV platforms have seen a staggering number of new developments and tools that evolved the channel into the performance marketing powerhouse it always promised to be—while still making it easier than ever for brands of all sizes to get in on the action. 1 CAE credit. More info/register.
To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. This is where a communications campaign can come in handy. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success.
Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios. Should you first focus on tools rather than projects? More info/register.
Online Tools That Help Nonprofits Learn, Listen & Engage. Learn about tools to manage your online presence, including socialmedia platforms you should care about, tools to help master your online world, listening tools, engagement tools, and mastering your online presence in less than 15 minutes per day.
Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions. Online community and marketing tools open up communications with your supporters.
Construct a communication plan to engage members. Use virtual tools to encourage participation. These tips will help you engage your members with a fulfilling virtual experience that not only gives back to the community, but also grows their engagement within your association. Construct a communication plan to engage members.
10 Online Communication & Fundraising Best Practices for Small NGOs. Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and socialmedia. Host: Community Brands.
The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Learn how Artificial Intelligence (AI) is an accessible tool your association can use to increase member engagement. Powerful SocialMedia Strategy.
The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid socialmedia ads, along with launching a new welcome series. Highlights. Highlights. Say congrats on Twitter ! And Last, But Not Least….
For more measurement opportunities, here are 2 SocialMedia Metrics Your Nonprofit Should Be Tracking. And finally, Annie Mueller gives us some Tools to Improve Your Decision Making Process. Free Webinar on How to Repurpose Your Content Between Newsletters, Social, and More. Catch Up on Our Content from This Week….
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