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We’re Hiring! Account Executive, Public Affairs Opening in Texas!

Arc 3 Communications

Arc 3 Communications is looking for an Account Executive, Public Affairs to join our advocacy team. We are looking for a talented, innovative, and well-connected individual to represent our clients before state and local policymakers in Texas and the Southwest. research in order to discover proposed rules, proposed legislation, etc.)

Texas 75
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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Solution. The Results.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? The Texas Medical Association (TMA) analyzed its member campaign data and noticed many non-members were opening a member newsletter and purchasing TMA courses and course materials.

Texas 214
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Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. My association, however, didn't do any of these things.

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What’s a Competitive Advantage and Why Do You Need One?

Mary Byers

How do you create and communicate a competitive advantage? And if you are able to answer these questions, how can you communicate the answers in a succinct and memorable way? Being able to communicate it quickly and powerfully is another. But as the Texas Nurse Practitioners discovered, the results will be worth it.

Texas 147
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Association Brain Food: 1.10.25

Reid All About it

Host: UST Education Speakers: Melody Jordan-Carr,CEO at MemberGrow Kristine Metter, CAE, President at Crystal Lake Partners LLC Steven Stout, FASAE, CAE, Executive Director for the Texas Society of Association Executives Gene Terry, CAE, IOM, Executive Director for the American Society of Hand Therapists Thu 1/16 at 1 p.m. 1 CAE credit.

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Association Brain Food: 10.11.24

Reid All About it

Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. .* – MarketingMindshare: Measuring Marketing ROI Join a conversation on how your association is assessing the impact of your marketing efforts. More info/register.