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Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New memberengagement study. Contribute to industry research by taking Amanda Kaisers New MemberEngagement Study survey. Sponsored content. More info/register (ASAE members only).
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Memberengagement. Elizabeth Engel of Spark Consulting shares insightful takeaways from a conversation about engaging today’s members , including making space for them and solving the right problems.
Post-conference buzz. To ensure your members and customers are only passing around positive comments, she offers advice on making sure your member service is in tip-top shape. Snacks How to reconceive your association’s magazine as a strategic content asset. Im happy to feature it as long as its not product-centric.
In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points.
Therefore, it makes sense to meet your members where they already are. Check out these strategies to help improve your digital operations as well as increase memberengagement: Optimize your website. Offer an accessible online member directory. Watch your memberengagement rise with this added portal.
Conference/event evaluations. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. Content marketing. Content marketing. Do you use all the data you collect? Coincidence?
GrowthZone explains how to drive members to your community platform. They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Making a case for conference attendance. CAE credit. 1 CAE credit.
Your association needs to leverage integrated mobile apps to stay current and reach younger members who will be onboarding with different technological expectations (if you can impress them enough to join, that is). Strategic content delivery. If this experience is positive, they’ll keep coming back, and you’ll keep selling ad space.
That a conference doesn’t have to be cookie-cutter, there can be sessions that draw everyone in. Especially in the professional association sphere, there are a handful or so of career tracks and groups that are serviced and delivered content. What about their goal? We have to sort and segment our audiences in some way.
A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .
The weekly list of free educational events and resources for the association community… Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. Conference and education teams. Virtual conference advice.
But did you know that you can also empower your association volunteers to boost memberengagement? Here’s how to start transforming your memberengagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your memberengagement strategy for 2023? Your members want to connect!
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
New memberengagement. Don’t leave your new members hanging. Amanda Kaiser points out moments when new members might feel ignored or ghosted. Explore how they engaged hundreds of volunteers, created meaningful sponsorship opportunities, and developed new revenue streams. More info/register.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. To engagemembers, WorkerBee.TV suggests associations adopt a business-minded approach to content.
During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies. Although it’s not ASAE’s […].
Memberengagement is the #1 way to make sure your members recognize the value they get from your association. The best association memberengagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?
For that reason, we’ve outlined several ways you can use technology to keep your association membersengaged and involved. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members. When it comes to memberengagement, this is essential. .
This is great news for association members or customers who are looking to network with people in your organization, their peers, and other experts, as live events can deliver a lot of enthusiasm for a cause, company, or product. Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps.
Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what contentmembers value most, what isn’t resonating and what needs to be tweaked.
If you do, please participate in the 2020 New MemberEngagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. Virtual conference success stories. Just kidding.
Virtual conferenceengagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities.
Associations that focus on changing up traditional memberengagement are more likely to succeed during—and after—the turbulence caused by the COVID-19 pandemic, according to a recent report. Specifically, associations will need to: understand how attendees use face-to-face events relative to other forms of engagement.
Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue. But now, you must consider your attendees’ attention and engagement capabilities when planning virtual events. A webinar is a content stream, he says. Virtual conference success. Timely stuff.
There’s a focus now on events being more of a designed experience and an immersive experience of how that content is delivered.” (In That, says Webb, is secretly a prime engagement opportunity for associations. Plus, just imagine all the ways you could chunk up great event content for your members!) How does that look?
They offer webinars, blog posts, and maybe even conferences to your members. Partner together to develop opportunities for them to bring their expertise to your members—for a price, of course. Host: Adrian Segar, founder, Conferences That Work. High Engagement Networking. Sponsorship strategy. More info/register.
We continued our A2 webinar series, Analytics in Action, co-hosted webinars with other leading industry partners, spoke at association conferences all over the country and created tons of educational reading materials for association professionals. Analytics in Action: Everything You Want to Know About Engagement Scoring.
It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
During the MemberEngagement Labs with Impexium , 478 association leaders shared their insights on everything from new memberengagement to volunteer engagement. Content marketing, 2. Associations own conferences & events 4. Not a focus group but an actual live learning event. Word of mouth, 3.
WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere. Amanda Kaiser shares a list of content, community, and education resources for association professionals , including Association Brain Food Weekly. Ryan Law, CXL ). Barry Davret, Medium ).
Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Virtual conference success story. I’m going to keep my eye out for good stories since everyone’s trying to learn about virtual conferences right now.
However, it’s likely that your more traditional engagements are on pause. As the global pandemic continues to keep many indoors and away from large in-person events, your regular member meetings and large conferences must either be postponed or pivoted to the online space. In-person engagement ideas. Let’s begin!
The good news is that the right event technology can empower you to deliver better event experiences, increase memberengagement , and achieve your overall objectives. Start by identifying the specific goals you want to achieve, such as increasing memberengagement, driving more revenue from events , or helping members earn CE credits.
Virtual conferences. Not going virtual is not an option for association conferences , says MemberSuite. If you’re tempted to not host a virtual conference in the coming year, consider the questions they pose before making a final decision. Memberengagement. More info/register (ASAE members only).
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. MemberEngagement: 15 Ways to Take Your Newsletter to the Next Level. – MemberEngagement Begins With a Question (I.C.E. – How to Get Started Planning Your Hybrid Conference. Tue 2/2 at 11 a.m.
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Planning virtual conferences. Hear about some major considerations for online engagement. Virtual event sponsorships. More info/register.
Amanda Kaiser, MemberEngagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. Post-event attendee engagement. You put a ton of effort into planning, promoting, and hosting a conference, but once it’s over, attendees drift away. Product ideas.
The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.
Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. MemberSuite identifies five strategies for engagingmembers during this next phase of the pandemic crisis : content, education, community, volunteering and causes. 5 virtual conference pricing strategies.
Virtual conference networking. Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Lessons learned while planning a hybrid conference for APHON.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Maximizing MemberEngagement in the COVID-19 Era.
By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Future conference attendance. Hybrid conferences. Educational coaches.
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