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The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Many parents don’t attend your conference because they can’t or can’t afford to leave their children behind at home.
Give away something they will all value: conference registration (in-person or virtual, they pick) or online learning program credits they can apply how they wish. Make sure your AMS can integrate with the other systems where data resides, like your learning management system, event platform, email/marketing platform, and online community.
An event marketing strategy is the overarching guidelines you develop that will help you set your goals for engaging your audience and a plan for how you will reach your target audience and encourage them to register. This increases your brand’s and upcoming conference’s visibility, enticing even more people to register.
Hack Your Conference: Connections Between Classrooms and Session Rooms. Hack your conference by unlearning what you know to be true, just as our rock star educators are doing in today’s classrooms. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated.
Does your association have a popular conference workshop or training class you want to convert into an online learning program? Hear about tips for creating a business case your board will support, and guidelines for measuring results. I suppose nothing’s truly secure these days. 1 CAE credit. More info/register.
Emailmarketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key. However, due to the nature of current social distancing guidelines, we might not be able to host these types of gatherings until later in 2021.
Whether you’re sourcing keynote speakers for your annual conference, seeking a new event management system, or looking for innovative ideas to tackle a community challenge, a well-written CFP is your first step toward success. Clear guidelines minimize the risk of misunderstanding. A detailed budget or cost breakdown.
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, emailmarketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, emailmarketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.
Members pay a fee for access to relevant perks, such as conferences, networking, or certifications. Follow accessibility guidelines. Marketing Tools : Social media and emailmarketing functionalities. Nonprofits can create member-based experiences that support their mission.
The two-year campaign started with a rebrand initiative that included the creation of a new logo for IFPUG, along with brand guidelines. Additionally, CMA crafted speeches for NJSNA executives, who spoke at press conferences and testified before the NJ Assembly’s Labor Committee. Victory: Gun Violence Crisis.
For example, since your emailmarketing platform integrates with your membership database, you can automate email messages to the existing audiences in your database. EmailMarketing. Marketing is a critical part of growing and retaining your membership base. Talk about a time-saver!
I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” This, of course, requires having staffing guidelines for participation. Click to see larger version.
Utilize tools for scheduling, emailmarketing, and client management to streamline processes, allowing you to focus more on coaching and less on administrative tasks. It’s about using specific keywords and following certain guidelines to make your website more appealing to search engines like Google.
Yesterday was the kickoff of Informz’s first Users Conference. The day was jam-packed with rooms full of Informz users and partners learning and sharing best practices relating to emailmarketing for associations and non-profits. Topics included messaging, design, deliverability and other typical emailmarketing topics.
Conference (Association Chat). Conference in Newport Beach, CA. Although a shorter chat than usual, she’ll share insights and takeaways from the conference you won’t want to miss. Emma’s Top Email Design Tips. Presenter: Brenda Enders, president and chief learning strategist, Enders Consulting.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Check out Cecilia’s Nonprofit Executive Spotlight series too.
George Miller, CAE, senior consultant at McKinley Advisors, outlines the steps to take to increase the diversity of your conference speakers , and describes what they did when they encountered session chairs with homogenous networks. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Whether you’re organizing a conference , fundraising gala, or community event, a solid brief ensures everyone is aligned on the goals, audience, and resources required to execute an impactful experience. Set Visibility Guidelines: Define how sponsors or partners will be highlighted in the event’s promotion.
Confex Events: Why This Show Format Is Changing the Game Confex events are a unique combination of conference, exhibition and, in some cases, hosted buyer meeting programs in one event. Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more. 1 CAE credit.
Establish clear expectations and guidelines. Whoever manages human resources (HR) at your organization, whether its one individual, an entire department, or an external consultant , will be instrumental in developing remote work guidelines, but you also should involve senior leadership and department managers.
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