Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Software Email Marketing Social Media 159

Reid All About it

MAY 21, 2021

Niche conferences. They make an argument for adding smaller, niche virtual conferences to your event lineup. Conference design. He suggests five changes to conference design that are long overdue. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Event Industry News

JANUARY 8, 2020

We are an award winning provider of event registration at trade exhibitions, consumer events and conferences. We want event organisers to have the best registration experience for themselves and their attendees and we offer the products that help them do this… including our email marketing solution, JET Connect. Yes, it is.

Email Marketing 75

Email Marketing Marketing System Products 75

Reid All About it

OCTOBER 4, 2024

Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try. Content strategy. Call-to-action (CTA).

NJ 258

NJ Email Marketing System Education 258

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. An engagement platform helps you provide those valuable relationships 24/7, 365 days a year.

Tools 296

Tools Communications Email Marketing Recruiting 296

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 52

Strategy Marketing Social Media Analysis 52

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Marketing Automation. IMPACT’s blog is a go-to for news and tips about digital marketing. Marketing Over Coffee.

Marketing 116

Marketing Social Media Houston Resources 116

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

Email Marketing Marketing Social Media Cost 60

Higher Logic

AUGUST 30, 2018

More interest in your cause, more visits to your site, or more attendees for your annual conference can only be a good thing.right? In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability. Know your audience.

Tips 185

Tips How To Email Marketing Content 185

Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? Both short and long serve a purpose. Test and refine.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

GrowthZone

OCTOBER 30, 2017

When it comes to finding a conference speaker, associations work with a limited (if any) budget. To find the best fit for your conference, consider the following: Decide what kind of speaker makes sense for your conference and your attendees. press releases, logos on your site, social media promotion, email marketing, etc.).

Cost 114

Cost Conference Press Release Social Media 114

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Guests: Joy Duling.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

OCTOBER 21, 2022

.* – Engaging Virtual Meetings Conference 3.0. Attend this 5-day conference with 9 of the world’s experts on hosting virtual meetings. – Engaging Virtual Meetings Conference 3.0. Attend this 5-day conference with 9 of the world’s experts on hosting virtual meetings. Do your virtual meetings suck? Host: ASAE.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

FEBRUARY 12, 2021

Gamification makes about as much sense as chocolate-dipped broccoli , says Adrian Segar at Conferences That Work. Presenters: Harneet Singh, Director of Marketing, Preseem. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Email Marketing Workshop. Gamification.

Revenue 370

Revenue North Carolina Leadership Technology 370

Nonprofit Marketing Guide

JUNE 19, 2009

Pacific), I’ll be talking all about the “ Seven Steps to Better Email Fundraising and Communications &# on a free conference call hosted by Network for Good. I also need to hear from you about our next free Nonprofit Marketing Guide webinar. Here’s how to pre-register to reserve your spot. Self-taught?

Email Marketing 57

Email Marketing Marketing Conference Newsletter 57

Reid All About it

NOVEMBER 20, 2020

Virtual conference pricing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Conferences and Meetings: Has the Pandemic Been the Mother of Invention? Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States.

Certificate 370

Certificate System Dallas Recruiting 370

Reid All About it

AUGUST 16, 2024

Virtual conferences. Fíonta reminds us of the advantages virtual conferences have over in-person events. They describe tactics for delivering a memorable and enjoyable online conference experience , including how to hold on to attendees’ attention, minimize virtual fatigue, facilitate connections, and please sponsors.

America 264

America Strategy Content Social Media 264

Reid All About it

MAY 29, 2020

During a virtual conference, attendee attention is more focused on the educational content. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Virtual conference success story. Virtual conference of the week.

San Diego 259

San Diego Strategy Conference eBook 259

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Jose Triana at Sidecar recaps days 1 and 2 of the conference, which focused on AI and Web3. Maybe It’s Your Marketing.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Achieve

MAY 21, 2019

Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Segment your email lists. Personalize your emails.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

Reid All About it

OCTOBER 11, 2019

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Many parents don’t attend your conference because they can’t or can’t afford to leave their children behind at home.

DC 50

DC Washington Education Content 50

Reid All About it

AUGUST 9, 2024

Conference design. Dilhara Muthukuda at Event Garde calls out five program formats that kept her engaged at a recent conference. Although she’s describing an in-person conference, you can use them for a virtual conference too. Microlearning. AI vs humans. With AI, competence is now a commodity. More info/register.

Cleveland 270

Cleveland LMS Press Release Content 270

Reid All About it

MAY 3, 2019

Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. Conference Trends Every Meeting Planner Should Know. More info/register. Host: The Next Steps LLC.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Higher Logic

DECEMBER 5, 2019

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? and tinyurl.com) are typically blacklisted.

Email Marketing 156

Email Marketing Tips Marketing Content 156

Reid All About it

MARCH 25, 2016

Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. – Email Marketing: The Workhorse of Online Communications. Uncover ways you can immediately improve your email marketing results. More info. (1 More info.

LMS 170

LMS Pennsylvania Committee Texas 170

Reid All About it

SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Conferences. Julius Solaris shares what he loved about the Connect Marketplace event —ideas to consider for your association’s next conference.

LMS 264

LMS Revenue Certificate Content 264

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Conference Roadmap to Recovery ( Chatting with Agnes & Cecilia).

Technology 370

Technology Strategy St. Louis System 370

YourMembership

AUGUST 6, 2015

Just two months later at Xperience 2015 , our second sold out Customer Conference, we announced a strategic partnership with QuickMobile , the global leader in mobile enterprise meeting and event apps.

Detroit 150

Detroit Nashville Learning Management System Email Marketing 150

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Higher Logic

APRIL 24, 2018

Once you go through the applications you can announce the winners at your annual conference, on your website, or via email. Then promote your program via email marketing to increase participation. To start, use your volunteer tools to accept speaker submissions for your conference or small, local events.

Tools 225

Tools Software Review Conference 225

Reid All About it

JANUARY 29, 2016

This week’s list is light on the webinar options-last week’s list included four webinars-so I added a podcast and an online conference. Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. ASAE Online Conference for Small-Staff Associations.

North Carolina 150

North Carolina Education Committee Email Marketing 150

Reid All About it

MARCH 25, 2016

Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. – Email Marketing: The Workhorse of Online Communications. Uncover ways you can immediately improve your email marketing results. More info. (1 More info.

LMS 150

LMS Pennsylvania Committee Texas 150

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Good marketing is the key to making association content feel shiny and new. Here are a few tips for effectively marketing your repurposed association content: Ensure repackaged content is relevant.

Content 82

Content Tips Marketing Certificate 82

Blue Sky eLearn

MARCH 21, 2018

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost! Promote Your Webinars.

How To 179

How To Social Media Price Discount 179

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270