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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Membership value. Association media. Call-a-member month.

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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135
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[Infographic] The Power of Audience Segmentation

Higher Logic

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

Texas 214
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Association Brain Food: 2.21.25

Reid All About it

Making a case for conference attendance. If you want to get approval to attend a conference, Barbara Scofidio at Skift Meetings describes five areas to cover when writing an event justification letter to your boss. 1 CAE credit. More info/register. Host: ClearTone Consulting Wed 2/26 at 12 p.m. More info/register.

Arlington 258
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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. Non-Dues Revenue. Member Retention. Member Win-Back.

Tools 296
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Association Brain Food: 10.4.24

Reid All About it

Host: UST Education Speaker: Ryan Graham, Chief Revenue Officer, PropFuel Wed 10/9 at 1 p.m. – – CMEpalooza Fall CMEpalooza is a free, biannual, online conference geared toward individuals involved in the development and implementation of continuing medical education for healthcare professionals. 1 CAE credit. More info/register.

NJ 258
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Association Brain Food: 12.6.24

Reid All About it

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Building & Growing User Conferences Join a fluff-free deep dive into creating impactful and memorable user conferences. Tax reform threat.

Content 213