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Use that data when planning and marketingevents. Use Recent AMS Data to Design Association Events Collect member/customer data that helps you better understand the different segments of your target audience and answer questions like: Who’s likely to attend an event? Are they engaged in other ways?
Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.
Conference/event evaluations. Do you use the same event evaluation questions year and year? If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Content marketing. Content marketing.
Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Join a weekend meet up at a restaurant close to the conference hotel and meet some of your community in person.
Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual conference success story. Host: Cvent.
The key to achieving this objective is having an effective eventmarketing strategy. When you have a strong eventmarketing strategy, it ties everything together so you align all your elements of planning together. What is an EventMarketing Strategy? What is an EventMarketing Strategy?
The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them. Virtual conference success stories.
IStock Photo by cyano66 Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. According to a study by the World Scholarship Vault , event planner stress levels are hitting a new high — the third-most stressful job in the world for 2023.
The weekly list of free educational events and resources for the association community… Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. Conference and education teams. Implicit bias.
Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Event communications.
The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.
A new report from the Global Business Travel Association Foundation and the tech firm Cvent makes the case that eventplanning is more successful when the marketing department is involved—even if syncing those departments can be a challenge. Events can often be a huge revenue driver for a given organization.
It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.
Associations everywhere are about to enter their program and conferenceplanning seasons. This type of planning should always include a step for driving even more registrations. Get the Guide: Successful Association EventPlanning. 6 Ways to Improve Association Decision-Making.
As environmental responsibility takes centre stage in the events industry, BMA House remains a top-tier, sustainable venue in London, blending historical charm with forward-thinking environmental practices.
The 2020 Tokyo Olympics and European Football Championships were postponed, major music events including Glastonbury Festival and the Eurovision Song Contest were cancelled, huge blockbusters delayed their release dates, and the largest teaching union in Europe, the National Education Union, cancelled their annual conference.
I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).
Businesses can tap into this potential with a mobile app for their events. Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile Event Apps: No Laptop? Improve event navigation with a mobile map.
Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. During a virtual conference, attendee attention is more focused on the educational content.
Virtual conference of the week. Last month, someone from ACUI said in ASAE’s Collaborate forum , “We wrapped up the virtual conference yesterday, and participants are raving.” They held their virtual conference over two afternoons and evenings in May using Hopin as the event platform and Auctria for their silent auction.
A recent survey showed that the virtual eventmarket alone is expected to be worth $504.76 As you begin putting together your events, you’ll want to create a robust plan so your future conferences and events are efficient and engaging for attendees, no matter what is thrown your way. Build an event agenda.
Associations often host conferences to engage their members and provide unique, enriching experiences. For example, a business conference might consist of employees from various related companies discussing industry innovations and advancement opportunities in the field. However, conferences are notoriously tough to plan.
Attracting attendees to your conference can be one of the most challenging aspects of eventplanning. You want your event to be memorable and impactful, just like the best conferences you’ve attended. Effective conferencemarketing is the key to achieving this. What Is ConferenceMarketing?
Our team planned a big corporate conference at a beautiful event venue a few years ago. The event’s production was flawless, the energy on the floor was electric, and attendees were delighted. As the crowds began to disperse, we started our victory lap around the venue.
For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Plus, events are one of the ways that your association can raise non-dues revenue. . Every event-planning team struggles with this question.
Karen recently helped plan the annual conference for the Association of Academic Surgical Administrators , which was held in Boston. Take a page out of Karen’s book and plan a city-wide scavenger hunt for your audience (more on this below.) This was a new city for many of the attendees.
Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. Conference attendee learning journey. Virtual conference experience.
Once you go through the applications you can announce the winners at your annual conference, on your website, or via email. Then promote your program via email marketing to increase participation. EventPlanning and Hosting. You can even create different opportunities for each award category.
Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Abstract/conference management. They discuss configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more.
Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Educate, Educate, Educate: Events & eLearning. Resource: How to Use Events & Conferences to Increase Activity in Your Online Community.
A recent survey showed that the virtual eventmarket alone is expected to be worth $504.76 As you begin putting together your events, you’ll want to create a robust plan so your future conferences and events are efficient and engaging for attendees, no matter what is thrown your way. Build an event agenda.
Although your association might not be meeting in person right now, plenty of organizations are moving their meetings and events online and engaging members in the digital realm. Also, provide scheduled opportunities for volunteers to check in with event managers and ask any questions or voice concerns. . Happy planning!
Quick hits Five things to do to heat up your content marketing game during the summer lull. Ann Gynn, Content Marketing Institute ) No, you don’t need to learn golf to advance in your career. For dessert, key lime pie bought at the seafood market and made by a local baker, yum. basil and lots of butter. Fri 8/4 at 4 p.m.
If you’re considering hosting an event or conference for your association, it’s critical that you plan for a few key elements to drive value to your members: Education. Explore this guide to learn how your association can increase the value it provides to members through events. Hybrid Events. Engagement .
Selinger raises several good points to keep in mind as you plan virtual conferences and other online programs. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Makes sense.
Fortunately for Protech, Heather’s experience came in handy when she served as a driving force behind one of Protech’s biggest productions ever: our first-ever virtual Fusion Customer Conference. . But Fusion wasn’t Heather’s first successful event at Protech.
After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. In this post, they describe the basics and the advantages Open Space has over the traditional conference session format. Marketing to younger generations. 1 CAE credit.
The weekly list of free educational events and resources for the association community…. Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. Host: American Marketing Association. ASAE research on change. Tue 2/22 at 12 p.m.
Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Host: American Marketing Association Speaker: Melissa Francois, Global Content & Comms Lead, PlayPlay Wed 9/4 from 2 to 5 p.m. – Workplace challenges. More info/register. Location: Alexandria VA. More info/register.
This makes it difficult for event organizers and marketers to use a one-size-fits-all approach to engaging diverse audiences. Why host your next meeting in a hotel conference center when you could host it at a lakeside retreat center? I’d love to buy a ticket to their next event! ” -Amenah R.
Check out the launch party information below (December 6)—it’s bound to be an informative and enjoyable event. Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Virtual eventplanning template.
Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Jose Triana at Sidecar recaps days 1 and 2 of the conference, which focused on AI and Web3. Maybe It’s Your Marketing.
Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. However, if eventplanning becomes overwhelming or inconsistent, members may disengage.
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