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DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual conference success story. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 8: Innovate. Presenters: Erica Salm Rench, Director of Client and Market Success, Rasa.io.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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JUNE 4, 2021

Introvert-friendly conferences. Introverts everywhere want to hoist John Spencer up on their shoulders and thank him for the five suggestions he asks you to consider when planning your next conference—or, at least, I do. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board.

Video 367

Video Innovation Content Education 367

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AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. They offer webinars, blog posts, and maybe even conferences to your members. Host: Adrian Segar, founder, Conferences That Work. Host: Adrian Segar, founder, Conferences That Work.

Montana 369

Montana Education Conference Member Engagement 369

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MAY 22, 2020

Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them. Virtual conference success stories. Here’s another one.

Certificate 369

Certificate Revenue Conference North Carolina 369

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OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Join a weekend meet up at a restaurant close to the conference hotel and meet some of your community in person.

Arlington 252

Arlington Revenue Education Strategy 252

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JUNE 18, 2021

Virtual conference networking. Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Lessons learned while planning a hybrid conference for APHON.

LMS 369

LMS Certificate America Committee 369

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

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FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

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FEBRUARY 5, 2021

If you create education and conference program titles and descriptions for your association’s website, search engine optimization (SEO) will make those programs more discoverable by potential learners and attendees. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Quick hits.

San Diego 370

San Diego Strategy Education Price 370

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NOVEMBER 29, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Held at the ASAE Technology Exploration Conference, the AWTC End-of-Year Reception welcomes all association women technology champions and their supporters. Demystifying Event Marketing. Host: Rogue Tulips LLC.

West Virginia 360

West Virginia Washington DC Revenue 360

Nimble AMS

AUGUST 2, 2023

We can’t wait to meet with thousands of association professionals, attend meaningful sessions, and get inspired to innovate. The 2023 ASAE Annual Meeting and Exposition will offer innovative and engaging community-building experie nces. Our Nimble AMS team is returning to the 2023 ASAE Annual Meeting and Exposition in Atlanta, Georgia.

Innovation 122

Innovation Atlanta Georgia Software 122

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FEBRUARY 19, 2021

Conference content. Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. I love Marketing General Inc.’s Membership recruitment.

Revenue 322

Revenue Leadership Strategy Las Vegas 322

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MAY 29, 2020

During a virtual conference, attendee attention is more focused on the educational content. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Virtual conference success story. Virtual conference of the week.

San Diego 259

San Diego Strategy Conference eBook 259

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OCTOBER 6, 2023

Conference design. Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 264

Revenue Certificate Education Tools 264

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual events. to 3:30 p.m.

millennials 307

millennials Montana Education Certificate 307

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JUNE 5, 2020

Oh yeah, pandemic, virtual conferences, faltering economy and all that. What happens after your virtual conference. MemberSuite says, “The virtual conference is where the attendee experience begins, but not where it ends.” Virtual conference success story. AAM’s Twitter stream gives you a sense of the conference program.

Innovation 273

Innovation Conference FAQ San Francisco 273

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OCTOBER 9, 2020

At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments —the same ideas can help you simulate conference hallway conversations too. Virtual conference sponsors. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Remote watercooler.

Utah 370

Utah LMS Conference Tips 370

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JUNE 26, 2020

The weekly list of free educational events and resources for the association community… Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. Conference and education teams. Virtual conference advice.

Montana 370

Montana Conference Content Education 370

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SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

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MAY 21, 2021

Niche conferences. They make an argument for adding smaller, niche virtual conferences to your event lineup. Conference design. He suggests five changes to conference design that are long overdue. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

San Jose 369

San Jose Email Marketing millennials Strategy 369

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MARCH 12, 2021

Innovation method. WBT Systems introduces a new brainstorming and innovation tool: jootsing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting.

Nashville 370

Nashville LMS Recruiting Recruitment 370

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JULY 17, 2020

The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only). Tony Rossell, Marketing General, Inc. ). 5 virtual conference pricing strategies. I agree, it’s time to completely rethink how you approach sponsorship.

Montana 341

Montana Revenue Strategy Education 341

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. 1 CAE credit.

Montana 351

Montana Certificate Conference Education 351

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JUNE 25, 2021

Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Virtual conference pricing. Amanda Milligan, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual expo. Quick hits.

LMS 361

LMS Revenue Tips Strategy 361

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Revenue Technology Communications 322

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APRIL 12, 2019

The weekly list of free educational events and resources for the association community… If you’re at the digitalNow conference next week and see me wandering around, please let me know you read Association Brain Food, you’ll make my day, plus I’d love to meet you if we’re not already acquainted.

LMS 276

LMS Education Pennsylvania Innovation 276

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DECEMBER 4, 2020

Virtual conference design. Dave Lutz of Velvet Chainsaw Consulting says many professionals “will not participate six to eight hours a day for your three-day virtual conference” so “don’t take the same old face-to-face agenda and try to plug it into a virtual platform.” Amen, brother. More info/register (fee for MPI non-members).

Revenue 300

Revenue Blended Learning Conference Technology 300

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MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Quick hits.

Technology 341

Technology Strategy St. Louis Tips 341

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AUGUST 16, 2024

Virtual conferences. Fíonta reminds us of the advantages virtual conferences have over in-person events. They describe tactics for delivering a memorable and enjoyable online conference experience , including how to hold on to attendees’ attention, minimize virtual fatigue, facilitate connections, and please sponsors.

America 264

America Strategy Content Social Media 264

Blue Sky eLearn

SEPTEMBER 23, 2021

We had an online portal where we’d store on-demand content from these events, as well as content recorded from conferences. Since then, we’ve built and grown Path LMS, adapting and innovating based on what’s going on in the industry and feedback from our clients. Blue Sky doubled in size to handle the demand.

LMS 296

LMS Content Conference Technology 296

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OCTOBER 11, 2019

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Many parents don’t attend your conference because they can’t or can’t afford to leave their children behind at home.

DC 50

DC Washington Education Content 50

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JULY 10, 2020

Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue. Virtual conference success. The American College of Osteopathic Family Physicians went virtual with their conference early in the pandemic, March 19, to be exact. Virtual conference sponsorships.

Montana 365

Montana Content Price Strategy 365

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SEPTEMBER 29, 2023

In this post, they describe the basics and the advantages Open Space has over the traditional conference session format. Why travel to a conference if most of the experience feels like an online meeting? Marketing to younger generations. Membership renewals. CAE credit. More info/register. More info/register. 1 CAE credit.

Revenue 281

Revenue Education Innovation Tools 281

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SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.

LMS 329

LMS Montana Revenue Recruiting 329

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Revenue 259

Revenue Montana Case Study Education 259