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Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

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5 Ways to Find Low-Cost Association Conference Speakers

GrowthZone

When it comes to finding a conference speaker, associations work with a limited (if any) budget. To find the best fit for your conference, consider the following: Decide what kind of speaker makes sense for your conference and your attendees. press releases, logos on your site, social media promotion, email marketing, etc.).

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How to Write an Event Press Release + Templates

A2Z Events

Those days are long gone, but the press release has replaced these announcements. A well-crafted press release proclaims the value of your upcoming event, helping you promote the occasion and even attract attendees and media attention. What is an Event Press Release? Headline Start with your headline.

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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. With four generations attending conferences today, attendee preferences and expectations are more diverse and complex than ever. formats at their conferences.

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You’ve Got to Read This: August 16, 2011

Reid All About it

I’m back from the beach and plowing through emails, blog posts, conference tweets and more. Noah Brier says the number one question he gets from brand marketers is: “What should I tweet about?” After posting product release notes and press releases, he says, “They discover how easy it is to blog about themselves.

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Reads of the Week: April 12, 2013

Reid All About it

Without a doubt, it’s the best association conference I’ve attended. Jay Daughtry’s post, digitalNow 2013 in Less Than 180 Seconds , collects facts and soundbites from the conference. Conference season rolls on. If you’re in the nonprofit space, I probably don’t need to tell you about the NTEN conference that started Thursday.

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Goodbye Conference Emcee, Hello Content Weaver

Associations Now

Many associations have elevated the traditional role of conference emcee to that of “content weaver.” In the past, some association events had a conference emcee, whose job was to keep the event moving along and the audience engaged. moments,” she said in a press release. “My and ‘Now what?’—by

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