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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Video marketing. Sponsorships. Membership value.

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Similarly, analyzing your event data from many angles can lead to a major impact on revenue. Do a scan of the market to determine if this segment might be obtaining their content from another source.

Revenue 318
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Association Brain Food: 4.18.25

Reid All About it

How well does your membership strategy and marketing align with her assertion? Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content. Greens of some typespinach, chard, or whatever you find in your garden, farmers’ market, or supermarketare an essential ingredient in this dish.

Strategy 270
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Association Brain Food: 11.1.24

Reid All About it

Conference/event evaluations. Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. Content marketing. Content marketing. Do you use the same event evaluation questions year and year?

Revenue 258
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Association Brain Food: 2.28.25

Reid All About it

The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. This isnt just a conference; its a celebration of legacy and a roadmap to the future of purpose-driven work.

DC 258
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“My Members Don’t Read!”

Spark Consulting

Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership “benefits” with so much tangential crap that our members can’t focus on the stuff that will actually help them achieve their goals and fix their problems.

Revenue 195
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Association Brain Food: 4.11.25

Reid All About it

Learning revenue. Post-conference buzz. Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Makes sense to me! D2L shares research describing the challenges faced by associations offering virtual learning and by those relying solely on in-person learning.

LMS 258